2026公关与传播内容策划日历

HOW TO USE THIS CALENDAR The 2026 PR & Comms Content Planning Calendar is designed to guide youthrough the creation of your annual content strategy and communicationsplan. Use this calendar to identify key dates to inspire and inform campaigns,audiences at the right times. observances (Black History Month, Earth Day, Super Bowl), as well as lesstraditional, more fun events (World Animal Day, Star Wars Day) to provide arange of opportunities to engage audiences throughout the year. PR andcomms teams looking for networking events and professional opportunitieswill see those reflected in the calendar as well. led tips for thoughtful, effective, and strategic content and campaign planningthroughout 2026 and beyond. SET 2026 UP FOR SUCCESS designed to help teams focus, create structure, andprioritize what matters most. That means definingexactly what you want to accomplish,aligning withon available resources, and attaching clear metricsand deadlines.For example, instead of saying“increase mediacoverage," a SMART goal would be: "Secure 50 media mentions in top-tier industry publicationswithin30daysof ourcampaignlaunch." NARROW YOUR FOCUS FOR team. Instead, focus on the moments that make themost sense for yourbrand.Ask: Does this event support a key message we'retrying to share?Would our audience care?Does it align with our brand voice or values? Prioritizing theright event leads to more thoughtful, relevant, andeffective campaigns. CREATE AUDIENCE you're talking to. Go beyond basic demographicsand create audience personas to craft moreeffective messaging. Use survey data, focus groups,sales team feedback, social listening insights, andreview sites or forums to understand theirperceptions, behaviors, motivators, and challenges.Then tailor your content and messaging to speakdirectly to each segment.The more specific your targeting,the more likelyyour message will break through the noise. HIgHLIGgHTS FEBRUARY EVENTS JANUARY EVENTS MARCH EVENTS 01 I Grammy AwardsO1ITokyo Marathon02 I Groundhog Day02 I Paris Fashion Week ends Mar 1002 I Laylat al Bara'a ends Feb 302 I Mobile World Congress ends Mar 5O4 I World Cancer Day02I Purim ends Mar 306 I AI Action Summit ends Feb 1103 I Lantern Festival06 I Winter Olympics ends Feb 2203 I World Wildlife Day07 I Chicago Auto Show ends Feb 1603 I Holi:Hindu Festival of Color ends Mar 408 I Super Bowl LXO3 I ITB Berlin ends Mar 510 I Safer Internet Day05 I World Book Day12 I Berlin Film Festival ends Feb 2206 I Winter Paralympics ends Mar 1512 I New York Fashion Week ends Feb 1708 I International Women's Day13 I Munich Security Conference ends Feb 1509ICommonwealth Day13 / World Radio DayO9 I International Media Marketplace UK ends Mar 1014 I Valentine's DayO9 I Ragan Social Media Conference ends Mar 1115 I NBA All-Star Game12 Isxsw ends Mar 1816 I Presidents' Day13 / World Sleep Day17 I Ramadan ends Mar 1815|AcademyAwards17 I Random Acts of Kindness Day15 I World Consumer Rights Day17 | Mardi Gras / Shrove Tuesday15 |Mother's Day (UK)17 I Chinese New Year17 I NCAA Finals/March Madness ends Apr 618 | Ash Wednesday17ISt.Patrick's Day19 I London Fashion Week ends Feb 2318 I World Recycling Day20 I World Day of Social Justice19 I Eid al-Fitr ends Mar 2022IBAFTAFilmAwards20 ISpring Equinox24 I Flag Day in Mexico21I Tomorrowland Winter ends Mar 2824IMarketing&CommunicationsSummitendsFeb2627 I World Theater Day24 I Milan Fashion Week ends Mar 228IEarthHour27 I World NGO Day29 I National Vietnam War Veterans Day (U.S.)31 International TransgenderDayof Visibility 01 I New Year's Day02 I Science Fiction Day03 I Mahayana06 I Consumer Electronics Show ends Jan 907 /Orthodox Christmas Day11 I Golden Globes12 I Australian Open Tennis13 I Creator Economy Live West ends Feb 114 I Orthodox New Year17 I International Mentoring Day19 I Martin Luther King Jr. Day19 I World Economic Forum ends Jan 2321 I Fitur:lnt'I Tourism Trade Fair ends Jan 2521 I Int'l Media Marketplace North America ends Jan 2222 I Sundance Film Festival ends Feb 124 I International Education Day24 I New York Travel Show ends Jan 2527|Holocaust Remembrance Day27 I National Geographic Day28 / Lego Day28 I Data Privacy Day JANGo to the January calendar FEBGo tothe February calendar SYnC WItH PROduCT MARKETING, AND SALES sales teams ensures that PR efforts are strategicallyaligned across the business, leading to morecohesive messaging and stronger campaigns.Schedule regular check-ins with these teams tounderstand upcoming launches,challenges,and customer feedback. Use the time to collaborate oncampaign ideas and align on go-to-marketmessaging. BUILD FLEXIBILITY INTO YOUR CONTENT PLAN be derailed by breaking news, industry shits, orcan pivot if needed -whether that means pausingresources, orreworking key messages.Having a little breathing room not only enables youto stay agile and relevant when circumstances change, it also gives you space to jump on emergingtrends or be a part of timely conversations that