中国零售及电商周讯（2024年12月6日-12月12日）

Helen ChinHead William KongManager Brigitte Ng HKUST LI & FUNGSUPPLY CHAIN INSTITUTELSK Business BldgThe Hong Kong University ofScience & TechnologyClear Water Bay KowloonHong KongE:ustlfsci@ust.hk I. Sector Review.........................................................................................................2Internet & E-commerce...........................................................................................2Kuaishou E-commerce launches new discounts for 12.12 shopping festival.............2Mogujie’s half-year revenue down 26% yoy to 61.9 million yuan..............................2Duoduo Maicai and SF Intra-city launch home delivery service in Shanghai.............2Douyin Mall’s Chinese New Year festival begins on 2 January.................................3 Department Stores & Shopping Mall.......................................................................3JD MALL’s first store in Shanxi opens.....................................................................3Supermarkets & Hypermarkets...............................................................................4Yonghui Superstores opens second ‘Pangdonglai-inspired’ store in Zhejiang...........4Freshippo opens two new stores in Chengdu to bring store count to 30...................4Apparel....................................................................................................................4lululemon’s China revenue increases by 39% yoy in 3Q24......................................4Alo Yoga plans to enter Chinese market in 2025.....................................................5Food & Beverage.....................................................................................................5Naixue: Baked goods and tea will be equally important in 2025...............................5II. Market Overview....................................................................................................5MOFCOM: Cross-border e-commerce imports and exports increase by 11.5% yoy inthe first three quarters of 2024................................................................................5References (in Chinese)............................................................................................6 I.Sector Review Internet & E-commerce Kuaishou E-commerce launches new discounts for 12.12 shopping Kuaishou E-commerce (快手电商)recently launched the 12.12 shoppingfestival, which will offer low prices and discounts on popular products. From 6 to12 December, it will bring discounted products from more than 2,500 famousbrands, price drops for more than 10,000 popular products, large-value Mogujie’s half-year revenue down 26% yoy to 61.9 million yuan Mogujie (蘑菇街), a fashion-centric social commerce company, recentlyreleased itsinterim financial results for the six months ended 30 September2024. During this period, the company’s revenue was 61.9 million yuan, down25.7% yoy. The company’s operating loss was 41.4 million yuan, compared to Duoduo Maicai and SFIntra-citylaunch home delivery service in DuoduoMaicai (多多买菜) recently partnered with SF Intra-city (顺丰同城) tolaunch a home delivery service in Shanghai. As a community group buyingplatform, Duoduo Maicai originally adopted the ‘next-day delivery + self-pickup’model. By introducing a third-party instant delivery service provider, it has nowupgraded to the‘next-day delivery + home delivery’model. Besides Duoduo Douyin Mall’s Chinese New Year festival begins on 2 January Douyin Mall (抖音商城) recently launched theNew Year Festival MerchantConference, where it also announced the upcoming New Year festival whichwill last from 2January to22 January 2025, offering merchants plenty ofshowcase and conversion opportunities over a longerperiod. At the same time, Alibaba’s Central China headquarters project begins operating On 3 December, Alibaba’s (阿里巴巴) Central China Headquarters Projectbegan commercialoperations. The project is in Wuchang District, Wuhan,Hubei, with a gross floor area of 452,200 sqm. It is a mix of commercial Alibaba’s subsidiary Taotian Supply Chain Co. increases registered HangzhouTaotian Supply Chain Co. (杭州淘天供应链有限公司) recentlychanged its business structure, increasing its registered capital from 10 millionyuan to 50 million yuan–a 400% increase–alongside key personnel changes.The company was established in January 2016, andits legal representative is Department Stores & Shopping Mall JD MALL’s first store in Shanxi opens Taiyuan recently welcomed JD MALL’s (京东MALL) first store in Shanxi. Themall spans 40,000 sqm, and marks JD MALL’s entry into the province. As aself-operated commercial landmark by JD.com, the Taiyuan JD MALL isJD.com’s offline technology exhibition centre, customer experience centre and Supermarkets & Hypermarkets Yonghui Superstoresopenssecond ‘Pangdonglai-inspired’ store in Recently, Yonghui Superstores (永辉超市)has opened a number of‘Pangdonglai-(胖东来) inspired’ self-adjusted stores in major cities.On 12December, Yonghui’