中国零售及电商周讯（2025年3月7日-3月13日）

Helen ChinHead William KongManager Brigitte Ng HKUST LI & FUNGSUPPLY CHAIN INSTITUTELSK Business BldgThe Hong Kong University ofScience & TechnologyClear Water Bay KowloonHong KongE:ustlfsci@ust.hk I. Sector Review.........................................................................................................2 Internet & E-commerce...........................................................................................2 Dingdong Maicai achieves first full-year profit as revenue reaches 23.07 billion yuanin 2024..................................................................................................................2JD.com applies for ‘JD Food Delivery’ trademark....................................................2Xiaohongshu launches ‘E-commerce Global Expansion Pilot Programme’...............2Douyin Mall’s ‘8 March Shopping Festival’ concludes with a 62% yoy increase indaily GMV..............................................................................................................3 Retail Logistics........................................................................................................4 Dada Nexus reports revenue of 2.433 billion yuan and net loss of 1.227 billion yuanin 4Q24..................................................................................................................4JD Logistics showcases integrated beauty supply chain solutions at the 66th CIBE..4 Supermarkets & Hypermarkets...............................................................................5 JD 7FRESH accelerates expansion and plans to add 20 warehouse stores in Tianjinby end of June.......................................................................................................5 Home Goods............................................................................................................6 II. Policy Spotlight.....................................................................................................6 Guangdong Launches ‘Cross-border E-commerce Market Expansion’ initiative........6 References (in Chinese)............................................................................................7 I.Sector Review Internet & E-commerce Dingdong Maicai achieves first full-yearprofit as revenue reaches 23.07 Dingdong Maicai (叮咚买菜) recently released its financial results for the fourthquarter and full year of 2024. In the fourth quarter of 2024, Dingdong Maicai’srevenue reached 5.91 billion yuan, up 18.3%yoy, with GMV of 6.55 billionyuan, up 18.4% yoy. For the full year of 2024, Dingdong Maicai’s revenuereached 23.07 billion yuan, up 15.5% yoy, with GMV of 25.56 billion yuan, up Furthermore, Dingdong Maicai continued toexpand its front-end warehousenetwork in the Jiangsu-Zhejiang-Shanghai region. The company had originally JD.com applies for ‘JD Food Delivery’ trademark JD.com (京东) recently applied for registration of the ‘JD Food Delivery’trademark under the international classification of catering and accommodation;it is currently awaiting review. In February this year, JD.com announced the Xiaohongshu launches ‘E-commerce Global Expansion Pilot Programme’ On10 March, Xiaohongshu (小红书) officially launched the ‘E-commerce GlobalExpansion Pilot Programme’, marking its entry into the cross-border e-commerce market. This programme integrates a full range of e-commerceservices, including online transactions, trading and exports, cross-borderpayments, and localized operations. It aims to provide merchants with a one-stop solution to overcome geographical limitations and reach global users more Douyin Mall’s ‘8 March Shopping Festival’ concludes with a 62% yoy According to Douyin (抖音) data, during the‘8 March Shopping Festival’, therewas a surge in the enthusiasm of female consumers. Topics related to theevent garnered over 35.3 million views, peaking at No. 6 on the platform’strending topic list. From 24 February to 8 March, Douyin Mall’s average daily JD Services Plus flagship store joins Taobao and Tmall JD Service Plus (京东服务+) recently joined both Taobao (淘宝) and Tmall (天猫) with a newly opened flagship store. JD Service Plus is a self-operated locallifestyle service brand of JD.com, covering laundry and shoe cleaning, hometextile cleaning, home appliance repair, home installation, and moving services.This marks the first collaboration between JD.com and Taobao and Tmall inlifestyle services. In October last year, Taobao and Tmall added JD Logistics as Douyin E-commerce ‘Pet Shopping List’: 120,000 pets received birthday Douyin E-commerce (抖音电商) recently released a ‘Pet Shopping List’,highlighting trends in pet-related contentand consumer preferences on theplatform over the past year. Throughout 2024, the number of pet merchantsconducting livestreams on Douyin E-commerce increased by 71% yoy, withnearly 10 million sales-generating livestream sessions, representing an 86%yoyincrease. Livestreaming also boosted sales of shelf-based pet prod