与客户共同成长工作簿

Growing with customers CustomerPropositions CustomerInspirations Developing innovative themesto engage customers in whatmatters most to them,expressed in distinctive valuepropositions. Learning from the world’s mostcustomer-centric companies,banks and beyond, how theydo things differently, innovateand win. CustomerInsights CustomerSolutions Welcome to ourcustomer’sfuture.Welcome to ourCustomer’sFuture Welcome to ourcustomer’s world.Welcome to ourCustomer’sWorld Designing innovative productand service solutions aroundcustomers that repackagewhat we do in more relevantand personal ways. Exploring the factors that aremost important to customers,and most important tocustomer-centric businessesto be successful together. Customerideas CustomerExperiences Delivering innovativeexperiences for customers thatcollaborate and connect,engage and enable them toachieve more themselves, andprofitably for Santander. Inspiring new ideas for thefuture of Santander whichredefine our vision, brand andstrategy in a way that makeslife better for people. Change for customers in last 3 years? Change for customers in next 3 years? How have their relationships changed? Why do customers need banks? Why does customer-centricity matter? Worksheet 3 :What is a customer-centric business? Worksheet6:What is our inspiring purpose? Worksheet8:How can we help customers do more? Worksheet10:What’s a better customer solution? What experience do we deliver to our customers? Issues Ideas Email: peterfisk@peterfisk.comWebsite: www.theGeniusWorks.comBook: CustomerGeniusLive.comTwitter: @geniusworksVideos:www.youtube.com/thegeniusworksPresentations: www.slideshare.com/geniusworks