XL…IFTF和Reconteur的未来工作

TECHNOLOGY,CULTURE AND WORK:THERE’S NOTHING SOSTABLE AS CHANGE The way we work and the companies we work for arechanging faster than ever – there’s never been a bettertime to transform KEY FINDINGS energy bills by up to half. And inhospitality, think of the way inwhich Airbnb has disrupted theindustry, filling 100,000 roomsevery night. e live and workin a unique time,when the paceof change forbusinesses – and for their cultureand technology – is faster than ithas ever been. customers can access, but alsoto change the way that theiremployees work, fostering a project-driven ‘anytime, anywhere’ workculture that embraces autonomyand flexibility. What’s even more remarkable isthat as recently as four years ago,none of these companies evenexisted. For those who haven’talready taken it on board, themessage is clear: businesses andthe people who work for themhave to continually be prepared totransform the way they do things, orface the consequences. It’s likely that in the next fewyears we will see more and morebusinesses being influenced byflexible working practices andlistening to how their staff tell themthat they work best. However, thedata from the survey suggests thatthe most important influence onhow companies evolve still looks setto be their customers. When askedto name the two factors that wouldbe most important in driving thetransformation of their business,more than half (55%) picked outimproving the customer experience.Innovation, which was mentioned by45% of respondents, was deemedthe second most important factor. of respondentsbelieve that“The most successfulcompanies todayare those willing toharness the benefitsof transformation” We know this from our ownindividual experiences andobservations, but take the exampleof the United States’ Standard &Poor’s index of 500 leading shares.In 1957, when it was founded,companies that joined the indexhad an average age of 75. In 2003,the average age of new names onthe list was 25. Just a decade later,in 2013, that figure had fallen to just10 years. In the last 10 years, the waywe work has changed too. Onaverage, the amount of time wespend looking at screens, whethersmartphones, tablets, laptops,desktops or television, now standsat around 12 hours a day. That maycome as a surprise, but it also raisesquestions about work-life balanceand creating a culture that is bothsustainable and effective. agree thatthe rise in the“anytime, anywhere”work trendis inevitable On average, the amountof time we spend lookingat screens, whethersmartphones, tablets,laptops, desktops ortelevision, now stands ataround 12 hours a day But this is just the tip of theiceberg. Inside the report there isa whole host of information thathas been designed to uncover andinterpret the perceptions of seniorfigures (from a range of roles) at UKorganisations. What changes andtrends have they noticed? Whatpriorities have they set? What dothey expect to see in the future?And what does it mean for the waywe all work? The data and analysishas been broken down into foursections; Transformation, Business,Technology and Culture. This ispartly to make it easier to digest, butalso to introduce and explain theconcept of transformation beforeexamining how it can – and will – beapplied to different elements of theway we work. There are some other criteriathat effective, successful, digitally-enabled businesses tend to fulfil.They also: Finding answers to thesequestions is important, not leastbecause it is the only way to getthe best out of this powerfultechnology. As we’ve seen, somepeople have proved that it canbe used to do remarkable things.Take Uber, which is now in 60 citiesspread across 22 countries. You canuse it to get a cab or share a ride formuch less than this would have costyou before. believe that“Distances will fadeaway as video, chatand cloud becomesmore mainstream inthe workplace” Have the ability to engage at scaleEngender a collective intelligencethat prevents information frombeing held in silosAre highly collaborative andencourage quick, efficientexecution of ideas and processesPut data at the core of everythingthey do. In the home, there’s Nest, whichGoogle recently acquired for $3billion. It enables your home tolearn your habits and preferencesand can help to cut household On top of this, new successfulcompanies seem to be usingtechnology not only to transformthe services and products their admit thatthe pace of changecontinues to takethem by surprise We hope you find it useful. ABOUT THE SURVEY Raconteur Media is a publishinghouse and brand publishingagency. Raconteur producesspecial reports forThe TimesandThe Sunday Times, as wellas content marketing solutionsfor brands and bespoke marketresearch. Raconteur combinespremium editorial, analysis andgraphic design with a commitmentto high-quality executions inprint and online across all of itsservices. Our content informs,inspires and influences thoughtleaders worldwide. This study on a selection of UK-based businessle