Thinkers的工作策略50

FROM DESIGN TO DELIVERY THE VERY BEST THINKING AND INSIGHTSIN THE FIELD OF STRATEGY AND BEYOND ABOUTTHINKERS50 ABOUTTHE BRIGHTLINE INITIATIVE Launched early in 2017, The Brightline Initiativeis a coalition founded by Agile Alliance, TheBoston Consulting Group (BCG), and theProject Management Institute (PMI). Its objectiveis to become the leading authority on strategicinitiative management with the aim of helpingenterprises reduce the failure rate of large-scalestrategic initiatives and avoiding the resultingloss of competitive advantage and destructionof value. The Thinkers50 (www.thinkers50.com) scans,ranks and shares the greatest managementideas of our times. Its definitive global rankingof management thinkers is published every twoyears. Since its launch in 2001, the ranking has beentopped by Peter Drucker, Michael Porter, CKPrahalad and Clay Christensen. The Thinkers50Awards have been described by theFinancialTimesas “the Oscars of management thinking”.The Thinkers50 has ten established criteria bywhich thinkers are evaluated – originality ofideas; practicality of ideas; presentation style;written communication; loyalty of followers;business sense; international outlook; rigorof research; impact of ideas and the powerto inspire. Brightline conducts thought leadership researchand promotes best practices designed toimprove an organization’s ability to deliveron strategic intent. The Brightline Initiative Thinkers50 DistinguishedAchievement Award is given every two yearsto someone who has contributed significantlyto how strategy is understood and put intopractice. Thinkers50 champions the latest managementideas worldwide. Thinkers50 Europe is apartnership between Thinkers50 and the Cityof Odense. It hosts the annual Thinkers50European Business Forum. Thinkers50 Chinais based in Qingdao and is a partnership withthe Haier Group. STRATEGY@WORK From Design To Delivery A Brightline and Thinkers50 collaboration bringing together thevery best thinking and insights in the field of strategy and beyond www.brightline.orgwww.thinkers50.com STRATEGY@WORK Introduction If you ask a manager what excites them about their job, what gets them out ofbed in the morning, what provides meaning to their work, their answers tend tobe similar no matter where they are in the world, who they work for or what theirjob is. Distilled to three words it is: Getting things done. It doesn’t matter if they’re running a production line in Qingdao, managinga team in a Silicon Valley giant or overseeing the building of a bridge in Mumbai,managers revel in the sense of completion, of turning a plan or an idea intoreality; creating something; implementation. They are only human. Given this aspiration to get things done, managers and leaders have to dealwith a fair amount of frustration along the way. Organizations have a patchy andsomewhat indifferent record in transforming ideas, initiatives, strategies anddreams into reality. Research by Brightline with the Economist Intelligence Unit in 2017 surveyed500 executives. We found that only one in ten reached their strategic goals, and53 per cent agreed that poor delivery capability is a source of competitivedisadvantage. A total of 59 per cent of survey respondents said that theirorganizations “often struggle to bridge the gap between strategy developmentand its practice, day-to-day implementation”. “The reason strategy execution is often glossed over by even the most astutestrategy consultants is because it’s not a strategy challenge. It’s a humanbehaviour one,” argues Peter Bregman in a recentHarvard Business Reviewarticle. “To deliver stellar results, people need to be hyper-aligned and laser-focused on the highest-impact actions that will drive the organization’s mostimportant outcomes. But even in well-run, stable organizations, people aremisaligned, too broadly focused and working at cross-purposes.” Getting things done is hard and difficult work. We live in turbulent times andcreating robust and effective business strategies is hugely demanding. Turningthem into reality equally so. The Brightline Initiative aims to help organizations and managers to makesense of these challenges and to make better decisions as they create and implement strategies. It is a coalition dedicated to helping organizations bridgethe gap between strategy design and strategy delivery. Working with our partners at Thinkers50 we have createdStrategy@Work.It showcases some of the very best thinkers in the field of strategy and beyond.We hope that it acts as a catalyst for readers to get things done. Ricardo Viana Vargas Executive DirectorThe Brightline Initiative www.brightline.org Resources Economist Intelligence Unit and the Project Management Institute,“Why Good Strategies Fail”, 2013Peter Bregman, “Execution is a People Problem, Not a Strategy Problem”,Harvard Business Review, January 4 2017 Contents IntroductionRicardo Viana VargasAcknowledgementsEssential thinkersBridging the gap be