BearingPoint的创新指标

Measuring Innovation Sustaining competitive advantage by turning ideas into value. Nine key messages on how to make Innovation work for you. Contents Innovation Perspectives (creator versus consumer)4What is Innovation? …How do we do it?6Some example Innovation models and benefits8The ever increasing need for Innovation10Measuring and Managing Innovation12Outcome driven Innovation12Opportunistic Innovation12The connected organisation; people + knowledgesolutions13Developing a formal Innovation Process… for sustainable success14Innovation value stream analysis16How to measure we are creating increasing value from Innovation17Some example Innovation KPIs18Innovation Management20Creating an Operating Model for Innovation22Key Questions23What are the main benefits related to the control of Innovation processes?23Why is Innovation management relevant for business growth?23How can we be more effective in addressing our key problems?23Further Information24Contact Details24 “Sometimes it seems like money is being poured into creatingsolutions that meet no customer need.” Equally, what are often seen as mistakes and discarded because they have littlerelevance to the problem at hand can be of great value if only you can find theright context in which to apply them. Ideas don’t necessarily occur in the “right order” (or to the “right people”) andproblems can jump up when least expected. Recognising insights when they occur and being open minded enough to givethem air time brings us closer to having a “self-aware” or even “self-innovating”organisation. The challenge is to fully utilise our finite resource by managing Innovationtowards the best outcome. Ideas from others may at first seem difficult to comprehend … but rejecting them out of hand could represent a missed opportunity thatcould set you apart. ProblemPersonIdea • WorkIdeaInnovationSolutions InnovationSolutionInnovation’Solution’ • Solution’ > Solution For every Innovation that yields a solution there is another Innovation that yields a better one! Keep Innovating Innovation Perspectives(creator versus consumer) “Innovation” means different things to different peoplebut fundamentally there are two main perspectives:those creating or providing the Innovation and thosebuying, using, or consuming it. The creators investin the Innovation, which they then sell to generatea Return on Investment (ROI) that can either bere-invested or converted into wealth. Consumers lookfor things to improve their lives. The most useful definition is the one that enablesus to grow the business in the most successful andsustainable way. We need to recognise the context inwhich we are innovating: XXCustomersarebecomingmoredemanding;wantingbetter,cheaperandmoreconvenientsolutionsXXCompetitorsarecontinuallystrivingtomeetthesedemandsandclosegapsinthemarketXXTrendsinthemarketemergefromcomplexsocialinteractionsthatareoftenunpredictable Creators of Innovation draw on manytalents from many fields XXBeing open-minded enough to survive game-changing Innovation, and being the first to initiate it;TheRACprovideroadsidevehiclemaintenance.WhenInnovationsinmanufacturingimprovedvehiclereliability,reducingbreakdowns,theirmarketstartedtoshrink.Infact,thereweremorepeopleontheroadstravellinggreaterdistancesthanever.Problemswerenowtodowithcongestionandnavigation.TheRACadaptedtheirbusinessmodelandinvestedinroute-planningandrealtimetrafficinformationsystems.Inonesense,theRACprovidethesameservice,helpingusgetfromAtoB,andyettheyhavecompletelychangedwhattheydo. Recognise what it takes to innovate: XXBeing ready to exploit opportunities in the market;Barclayshavecontinuallyinnovated;enablingLondonerstocombinetheirbankandoystercardfortravelontheunderground;enablingconvenientpaymentsforsmallamountswithouthavingtoentertheirPIN,andevensponsoringtheLondonbicyclerentalservice;BarclaycardlogosarenowseenalloverLondonstreets.Barclayshaveunderstoodthatconvenienceisimportantandhowtocreateit. XXBeingprepared to invest in developingrevolutionary new products and services;Apple’siPod,iPhone,andiPadeachchangedthegameintheirrespectivespaces–inthecaseoftheiPad,thiscreatedanentirelynewmarket.InthecaseoftheiPoditrevolutionisedthewaywebuymusic.TheiTunesstoremadepurchasingmusicconvenientandinstant.Italsocreatedlock-inandwipedoutthecompetition.Applewereinserioustroubleandtheyinvestedmassivelyinradicalandunprovenideas.Theyareatthetopoftheirgameasaresult. Seeing the bigger picture surrounding your productsand services and taking into account the customers’changing “job-to-be-done” can be essential to survivalin a changing market. XXRecognising Innovation can be disruptive and if weare not prepared to cannibalise our business, ourcompetitors will;Cassettesreplacedrecords,CDsreplacedcassettes,MP3sreplacedCDs,streamedmusicreplacesMP3s.Thisexampleisatrendfromphysicalproductstowardsvirtualservices.It’scharacterisedbyanapparentreductioninqualitybutanincreaseinconvenienceanddiversityorfreedomofchoice;Lowpriceprodu