亚历克斯·奥斯特瓦尔德的《无敌公司》（迷你书）

InvincibleCompany strategyzer.com/invincible Enjoythispreviewandbuythebookatstrategyzer.com/books Thanks,Alex, Alan, Yves, Fred, Lucy, Chris& Trish You’re holding a guide to the world’s best business models.Use it to inspire your own portfolio of new ideas and reinventions.Design a culture of innovation and transformation to become… TheInvincibleCompany strategyzer.com/invincible Written byAlex OsterwalderYves PigneurFred EtiembleAlan Smith Designed byChris WhiteTrish Papadakos An organization that constantlyreinvents itself before it becomesobsolete. The Invincible Companyexplores the future, while excellingat exploiting the present.It cultivates an innovation andexecution culture that live inharmony under the same roof.It competes on superior businessmodels and transcends traditionalindustry boundaries. How to becomean Invincible Company… ConstantlyReinvent Yourself To stay ahead of everybody else and beatdisruption you need to constantly reinventyourself. Business Models expire fasterthan ever before and you don’t want tobecome obsolete alongside their decline.Competition increasingly comes fromunexpected places like insurgent startupsin addition to traditional incumbent rivals.Invincible Companies constantly reinventwho they are and where and how they com-pete in order to stay relevant and ahead. Discover how to manage andimprove what you have andsimultaneously explore the futurewith business model portfolios. Design, implement, and managean innovation culture to constantlyfeed your innovation funnel andstay relevant. Compete on SuperiorBusiness Models It is increasingly a rat race to compete onnew products, services, price and tech-nologies alone. Leave competitors behindand maximize market opportunities, newcustomer needs and emerging technologiesby embedding them in superior businessmodels. Design, test, and build superiorbusiness models that disrupt others and arehard to disrupt. Discover how to design, test,and manage superior businessmodels. Apply business model patternsto make the best out of marketopportunities, new technologies,and product and serviceinnovations. vii The most successful organizations aren’tconfined by industry boundaries orindustry forces. In fact, they often crushindustry boundaries and disrupt others.Their business model or portfolio of busi-nesses is not the result of the area theywork in, it comes from an organization thatconstantly explores new ways to createvalue around market opportunities. Discover how to create andmanage an ambidextrousorganization that is capable ofimproving your core businessand exploring completely newopportunities beyond traditionalindustry boundaries. Learn how Chinese Ping Anevolved from a traditionalbanking and insurance conglom-erate to a technology groupthat competes in five distinctarenas and became one of theworld’s largest companies. For the Team For Society Small and large companies that constantlyreinvent themselves have an enormouslypositive impact on society. They pro-vide economic growth and potentiallygame-changing innovations. The best ofthem put environmental and societal impactat the center of their endeavors to changethe world for the better. On the other hand,the decline or death of companies can bedevastating for cities and entire regions thatwill suffer from economic decline. Invincible companies thrive over centuriesand provide long term job security, whileothers that fail to reinvent themselveshave to let go of thousands of employees.Invincible companies provide a home forexecution and innovation talent alike andthey feature world class organizationalstructures and processes that are fit for thechallenges of the 21st century. For Owners Owners of Invincible Companies benefit fromlong term growth, reduced disruption risk,and the attraction of world class executionand innovation talent. Invincible Companiesthrive over the long term, because theyharvest the fruits of managing the pres-ent, while already sowing the seeds fortomorrow’s business. Their ability to exploitand explore simultaneously substantiallyreduces the risk of disruption and obsoles-cence and attract the best talent. For Customers Companies that constantly innovate andexplore new business models, constantlycreate new and better value propositionsat more attractive prices. Some innova-tions may be banal and just lead to moreconsumption. Yet, many will create sub-stantial value for customers in the form ofconvenience, entertainment, wellbeing, andfulfilment. From BusinessModel Generation toInvincible Company The Invincible Company is the fourth in the seriesof Strategyzer books. It complements the previousbooks and addresses a number of jobs-to-be-donefor innovation teams, entrepreneurs, and seniorleaders who manage entire organizations.The new content is based on what we’ve learnedfrom working with leading organizations aroundthe world and from studying the world’s fewInvincible Companies. x strategyzer.com/books How to Readthis