整合优势：为何跨职能协同驱动可持续B2B增长

Why Cross-FunctionalAlignment Drives Introduction: The Growth The Motivation: Understanding the Growth In an era marked byrapid technological advancement,evolvingbuyer behavior, and persistenteconomic un-certainty, the pursuit of sustainable revenue growth The impetus for this research stems from a criticalobservation: while organizations have access to moregrowth-enabling technologies and data than ever be-fore, many continue to struggle with consistent rev-enue expansion. Preliminary market intelligence sug-gests that the challenge might not be technological or While companies continue to invest heavily in sophis-ticated tools, advanced analytics, and artificial intelli-gence, many growth leaders find themselves grapplingwith a fundamental paradox: Despite having more re-sources and technology at their disposal than ever be- This hypothesis gained credence through conversa-tions with growth leaders who consistently reportedsimilar frustrations: Marketing teams generating leadsthat Sales deemed unqualified; Sales teams not lever-aging or sharing sales process data with other internalteams for inclusion in their action strategy; Custom-er Success teams operating with incomplete visibility To understand the disconnect and identify the fac-tors that truly drive sustainable growth, Trilliad com-missioned a comprehensive study of over 350 seniorgrowth professionals across diverse industries andcompany sizes. Conducted between May 23, 2025 andJune 12, 2025, this research provides unprecedented in- The Anatomy of Growth To understand the engine behind sustainable revenue, we surveyed 361 senior growth professionals. A clear pat-tern emerged: the most successful organizations aren’t just working harder, they’re working smarter. They are From integrated leadership to shared data and goals, the way a company coordinates its functions is the singlegreatest predictor of its success. Below, we’ve distilled our findings into five key insights that reveal the modern Coordinated Teams Expect Higher Growth Organizations with highteam coordination aretwice as likely to expectrevenue growth of 10% or Unified Leadership Creates Unified Teams Moving from separateto integrated leadershipboosts team coordination Shared Goals Forge Peak Alignment The Secret to Peak Alignment Of teams reportingthe highest level ofcoordination, 82% use Integrated Data Drives a Stronger Outlook Companies that utilizedata “throughout the fullcustomer journey” are The Formula for Acceleration When an integrat-ed leadership model iscombined with shared,outcome-based measure- The Growth Landscape: Cautious Current Growth Sentiment: Measured Expectations The data reveals a growth community characterized by cautious optimism. When asked about recent changes inthe growth environment,52% of respondents indicated that driving sustainable revenue growth has become“somewhat” or “much” easier over the past few years, while 37% reported that it has become more difficult.This split suggests a market in transition, where success depends heavily on organizational adaptation and stra- Looking forward, growth professionals maintain measured expectations for the next 12 months. While 75% an-ticipate revenue increases, the vast majority (61%) project modest gains of up to 10% rather than aggressive dou-ble-digit growth. Only 14% expect revenue increases of 10% or more, reflecting that the conservative approach Interestingly, growth momentum appears to cor-relate strongly with organizational structure andcoordination.Organizations that report easiergrowth conditions demonstrate significantlyhigher cross-functional alignment ratings (8.2out of 10) compared to those finding growthmore difficult (7.1 out of 10). This early indica- The research reveals a compelling insight regarding which functions within an organization feel that theyare best positioned to drive sustainable revenue growth initiatives.Customer Success teams demon-strate the most optimistic growth sentiment, with 59% reporting that driving revenue growth hasbecome easier over recent years, while Operations, Technology, and Product Leadership show similar This functional sentiment disparity suggests a fundamental shift in the growth equation. While Sales andMarketing teams grapple with increasingly complex acquisition challenges - longer sales cycles, evolv-ing buyer behavior, and intensifying competition - Customer Success and operational functions may bebetter positioned to identify and capitalize on sustainable growth opportunities. The data implies thatorganizations should prioritize expansion and optimization strategies with existing customers beforepursuing aggressive new acquisition initiatives. Customer Success teams, with their deep understanding The Challenge Hierarchy: External vs. Internal Obstacles The research reveals a clear hierarchy of growth challenges, with market-related factors topping the list at 57%of responses.Economic uncertainty, intensifying competition