WIPO Pulse报告：2025年全球知识产权认知调查

In partnership with WIPOPulse ReportGlobal intellectualproperty perception © WIPO, 2025 This work is licensed under Creative Commons Attribution 4.0 International. To view a copy of thislicense, please visit https://creativecommons.org/licenses/by/4.0 The user is allowed to reproduce, distribute, adapt, translate and publicly perform thispublication, including for commercial purposes, without explicit permission, provided that the Adaptation/translation/derivatives should not carry any official emblem or logo, unlessthey have been approved and validated by WIPO. Please contact us via the WIPO website toobtain permission. For any derivative work, please include the following disclaimer: “The Secretariat of WIPOassumes no liability or responsibility with regard to the transformation or translation of the When content published by WIPO, such as images, graphics, trademarks or logos, is attributedto a third-party, the user of such content is solely responsible for clearing the rights with theright holder(s). Any dispute arising under this license that cannot be settled amicably shall be referredto arbitration in accordance with Arbitration Rules of the United Nations Commission onInternational Trade Law (UNCITRAL) then in force. The parties shall be bound by any arbitration The designations employed and the presentation of material throughout this publication do notimply the expression of any opinion whatsoever on the part of WIPO concerning the legal status This publication is not intended to reflect the views of the Member States or the WIPO Secretariat.The mention of specific companies or products of manufacturers does not imply that theyare endorsed or recommended by WIPO in preference to others of a similar nature that are Cover: Ryan McVay Contents Foreword2 Acknowledgments3 Introduction4 Executive Summary5 Annex A24 Annex B35 Annex C41 Foreword Welcome to the second edition ofWIPO Pulse, our comprehensive surveyexamining how people around the world perceive intellectual property (IP) This edition captures the views of 35,500 respondents in 74 countries – asignificant increase from our inaugural 2023 survey, which was built on25,000 responses from 50 countries. This expansion means the 2025 WIPO At WIPO, we are driven by the conviction that IP is a cornerstone of everymodern economy, and public understanding and support are essential Daren TangDirector GeneralWorld Intellectual The 2025 WIPO Pulse is an important check-up, showing how far wehave come and how much work is still to be done. This second editiondemonstrates the value of monitoring IP perceptions over time, revealingshifts that would otherwise have remained invisible. It shows that The results continue to be particularly encouraging across low- andmiddle-income countries. Across Asia-Pacific, Africa, and Latin Americaand the Caribbean there is sustained strong support for IP as a catalystfor economic development. We observe growing confidence in IP- However, our expanded dataset also reveals that in some developedregions there remains less confidence about the benefits that IP provides The survey’s enhanced focus on women and youth – tomorrow´s innovatorsand creators – reveals both opportunities and gaps in IP engagement.While some regions show promising increases in IP awareness among We extend our deepest gratitude to all participants who made thisexpanded analysis possible. Through your continued engagement,we gain invaluable insights that will directly inform WIPO’s strategicpriorities and program development, helping us build a more inclusive Acknowledgments The WIPO Pulse Global IP Perception Survey 2025 was prepared by WIPO’s Administration,Finance and Management Sector, led by Andrew Staines, Assistant Director General, under thegeneral direction of Daren Tang, Director General. The project was supervised by Martin Correa The report was authored by a team of experienced market researchers with extensiveknowledge and expertise in the field of intellectual property (IP) rights: Flemming B. Bröcher,M.Sc. (Econ), Founder and CEO of BERENT; Vaida Bröcher, LL.M, PRINCE2, Project Director; and The following WIPO colleagues provided substantive inputs to the project: Julio Raffo, ZheZhang, Carlotta Nani, and Francesca Rizzi. Colleagues in the Procurement and Travel Division were instrumental to the implementation ofWIPO Pulse. Appreciation goes to all the translators who worked on the survey and allowed itto be deployed around the globe, as well as to all the colleagues from the Customer ExperienceSection, News and Media Division, Publications and Designs Section, Office of the LegalCounsel and Web Communications Section, including Charlotte Beauchamp, Christine Castro We are grateful to all the individuals across the world who provided their time and insightsresponding to the survey, without whom WIPO Pulse would not be what it is. Any queries or other feedback on the report or questionnaire may be sent to: