洞察亮点——付费电视：2024年第二季度消费者行为和采用前景

DATEAugust 2024 © 2024 GSMA Intelligence The GSMA is a global organisation unifying the mobile ecosystem to discover,develop and deliver innovation foundational to positive business environments andsocietal change. Our vision is to unlock the full power of connectivity so that people,industry, and society thrive. Representing mobile operators and organisationsacross the mobile ecosystem and adjacent industries, the GSMA delivers for itsmembers across three broad pillars: Connectivity for Good, Industry Services and GSMA Intelligence is the definitive source of global mobile operator data, analysisand forecasts, and publisher of authoritative industry reports and research. Our datacovers every operator group, network and MVNO in every country worldwide – fromAfghanistan to Zimbabwe. It is the most accurate and complete set of industrymetrics available, comprising tens of millions of individual data points, updated daily. GSMA Intelligence is relied on by leading operators, vendors, regulators, financialinstitutions and third-party industry players, to support strategic decision-making andlong-term investment planning. The data is used as an industry reference point andis frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading research reportsacross a range of industry topics. Follow the GSMA on X:@GSMA www.gsmaintelligence.com info@gsmaintelligence.com Authors Sahil ItkanResearch Manager Cesar BacheletLead Analyst – Fixed, TV and Convergence Pablo IacopinoHead of Research and Commercial Content Traditional pay TV:a mixed outlook to 2030 Across 36 of the largest pay-TV markets worldwide,only 14 will have household penetration growth through to 2030. IPTV overtakes cable and satellite as the leading technologyfor traditional pay TV Technology as a share of total traditionalpay-TV connections in 2030:top five countries Country variations remain for leading technology,with a 50-50 split between IPTV and satellite/cable Access GSMA Intelligence content on pay-TV and videoservices/technologies The GSMA Intelligence Fixed, TV and Convergence module provides exclusive data and research on the evolution offixed & pay-TV markets and service convergence. It covers areas such as pay TV (traditional and online/OTT), consumerbehaviour for pay-TV and video services, fixed broadband networks and services, 5G FWA and service bundlingstrategies. GSMA Intelligence regularly reviews the strategies and plans of players including operators and companies How togain access The GSMA Intelligence Fixed, TVand Convergence module is one ofthe five modules available tocustomers. If you already subscribeto it, you can access a range of dataand reports on fixed broadband and Data GSMA Intelligence provides a comprehensive, interactive and user-friendly data platform. Itenables custom searchesacross a range of pay-TV metrics (atthe global, regional, country and operator levels),including: •traditional pay-TV connections by access technology (e.g. IPTV, cable, satellite, pay DTT)•traditional pay-TV adoption: connections, connections growth rate, household penetration, operator market share andmarket share by type of technology GSMA Intelligence also conducts an annual consumer survey across major countries to gain insights on a range oftopics, including the importance of factors when choosing a pay-TV service, reasons for stopping traditional pay-TVsubscriptions, most popular online pay-TV services, consumer engagement with video services on smartphones, andfrequency of use of mobile data versus Wi-Fi when watching online TV or video on smartphones. sales@gsmaintelligence.com Research Each year, GSMA Intelligence releases more than 40 publications for the module, including reports, dashboards and case studies, helping customers make betterbusiness decisions. Access to GSMA Intelligence analysts is also part of the proposition.Reports on pay TV include the following: •Pay TV: consumer trends and commercial practices shaping competition and adoption•Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2024•Pay-TV global forecast: customer adoption, and operator and technology market shares to 2030•Fixed and Pay-TV Markets, Q1 2024: developments and outlook•Online TV subscriptions: the sun is still shining but clouds are gathering•OTT video: mixed outlook for subscriber growth points to increasingly challenging environment