智能体企业的兴起：Salesforce大会的四大关键主题

THE RISE OFTHE AGENTICENTERPRISE 4 KEY THEMES EMERGING FROM THESALESFORCE CONFERENCE I N T R O D U C T I O N At a time when the industry is undergoinga profound transformation ignited bythe rise of AI agents – goal-orientedsoftware programs that can interact withtheir environment, and use data to takeaction autonomously to achieve desiredoutcomes – Dreamforce, Salesforce’s annualconference – held between October 14thand October 16th in San Francisco, CA –provided an opportunity to reflect on theprofound opportunities to reinvent industrysectors this paradigm shift brings to bear. Typically, operations and marketing live in polarorganizational opposites: the latter facingoutward, towards the customer, and the formerfacing inward, towards employees and businessleaders. The emergence of AI agents is blurringthese boundaries, as they are by design lookingat ways to achieve outcomes that disregardthese distinctions, and can collaborate withone another to meet their goals even faster. In this context, looking at how the Salesforceecosystem is evolving to both spearhead andaccommodate the rise of agents can offermarketers and business leaders valuablelessons on how to accelerate their ownorganizations’ journey into this new era. Salesforce is a platform that has grown toaddress both the operational needs of theenterprise to track progress in the pursuitof sales opportunities as well as the fullspectrum of marketing capabilities needed todeliver best-in-class customer experiences. OUR THEMES 01THE AGENTICCOMPANY 3.0:ELEVATINGHUMAN-TO-AGENTRELATIONSHIPS TONEW LEVELS 02THE FUTURE OFADVERTISING:WHERE MEDIAEXCELLENCE MEETSMODERN CRM TOCOLLAPSE THEFUNNEL DATA STRATEGY &ORCHESTRATION:THE SECRETWEAPON TOTURBOCHARGEENTERPRISETRANSFORMATION B2BTRANSFORMATION:RETHINKINGORDER-TO-CASH TO CREATESEAMLESSBUYER/SELLERINTERACTIONS T H E M E 0 1 THE AGENTICCOMPANY 3.0:ELEVATINGHUMAN-TO-AGENT RELA-TIONSHIPS TONEW LEVELS The transformation is grounded in threecritical pillars: comprehensive data contextthrough Data Cloud, rapid deploymentenabled by purpose-built tooling, and culturaladaptation to new ways of working. Usecases at major enterprises, and at Salesforceitself, revealed that the difference betweensuccess and the many stalled initiativesin the industry comes down to executiondiscipline - starting small, testing relentlessly,tuning continuously, measuring impact, andembracing organizational change. As innovationaccelerates every week, the competitiveadvantage belongs to companies that act now,learn fast, and optimize systematically. The‘Agentic Company’ era isn't a future state - it'san achievable transformation for organizationsready to move beyond fear into focused action. The agentic revolution has movedrapidly from theoretical promise tooperational reality. At Dreamforce2025, Salesforce demonstratedthat we're entering an era where therelationship between humans andAI agents fundamentally reshapeshow business gets done. This isn'tabout replacing human workers; it'sabout elevating their capabilitiesthrough intelligent augmentationand creating bidirectionalconversations where automationhas traditionally been one-way. THE INTELLIGENT,CONTEXTUAL AGENTREVOLUTION Salesforce's main stage keynote revealed thenext evolution of Agentforce - an intelligentplatform built across every Salesforceapplication with voice capabilities, predictiveaccuracy, and deep contextual awareness.The foundation of this transformation is DataCloud, which provides the comprehensivedata integration necessary for agents tooperate meaningfully and effectively. Thebreadth of deployment was striking: Dellalready has 20,000 suppliers operating onAgentforce for supply chain management,while Southern California Edison deploysagents to conduct pole-by-pole, tree-by-treeassessments to prevent future wildfires. The keynote highlighted a fundamentalshift in how Salesforce approaches businesscommunication. With 11 trillion emails sentannually through Salesforce systems - alltraditionally one-way conversations - theplatform is now enabling bidirectional,intelligent dialogue. This capabilityextends to Agentforce Vibes, Salesforce'snew agentic code companion that allowscustomers to build sophisticated Salesforceapplications simply by describing what theyneed. The integrated Code-Editor capabilitycreates deeply contextualized applicationsthat live within existing workflows. Real-world implementations demonstratedtangible business impact. PepsiCo showcasedhow Agentforce transforms field servicetechnicians into revenue generatorsthrough intelligent upselling capabilities.Pandora demonstrated Agentforce Voicehandling customer service interactions,seamlessly scheduling jewelry cleaningsand appointments. Additionally, Salesforceunveiled a reimagined Tableau with anembedded agentic layer, expanding intelligenceacross the analytics ecosystem. Theseexamples illustrated how agents augmenthuman capabilities rather than replacethem, creating new value through enh