1-800-FLOWERS.COM Inc-A 2024年度报告

1-800-FLOWERS.COM, INC. LETTER TO SHAREHOLDERS Dear Fellow Shareholders, As I reflect on my first few months as Chief Executive Officer of 1-800-FLOWERS.COM, Inc., I amboth incredibly honored and energized by the opportunity to lead this iconic company during suchan important time for our company. Since joining in May, I have spent time listening to ouremployees and customers, gaining a deep understanding of our business, and identifying theactions needed to stabilize and transform our company. These conversations have reinforced myconfidence in the strength of our brand, the meaningful role we play in our customers’ lives, andthe exciting opportunities ahead — all of which make me very optimistic about our future. We are privileged to be part of life’s most important celebrations. Yet, we recognize that customerexpectations are evolving rapidly, technology is advancing, and competition is intensifying. To meetthese challenges head-on, we must evolve. Our strategic initiatives are designed to do just that,fundamentally reshaping how we engage with customers and operate our business. We’re making the company leaner and more agile and putting the customer at the center ofeverything we do. We’re sharpening how we attract and retain customers, expanding our reachbeyond our e-commerce sites, and modernizing the customer experience. Simultaneously, we’restrengthening our focus on operational discipline, efficiency, and accountability. These changesare designed to reignite growth, improve the customer experience, and create long-term value forour shareholders. Looking ahead, our transformation centers on four key priorities: 1.Achieving Cost Savings and Organizational Efficiency We are conducting a comprehensive review of our cost structure, supply chain,procurement, and IT systems. By simplifying operations and eliminating redundancies, weaim to build a leaner, more agile organization. Centralizing procurement and optimizinglabor planning are just a few of the steps we’re taking to drive efficiency and improveconsistency. 2.Strengthening Customer Focus We are modernizing the digital experience to improve product discoverability, enhancingour merchandising strategy through stronger data infrastructure and streamlined brandarchitecture, and evolving marketing into a full-funnel flywheel that drives awareness,acquisition, and retention — together enabling a more intuitive, personalized, andconnected customer journey. 3.Expanding Our Reach Beyond E-Commerce While gifting remains at the heart of our business, we see significant opportunities in self-consumption occasions. By expanding our distribution channels and making our productsmore accessible, we will reach new audiences and deepen engagement. 4.Enhancing Talent and Accountability We are aligning our team with strategic goals and building a culture rooted in agility,accountability, and execution. Strengthening how we hire, develop, and retain talent isessential to turning strategy into results. These initiatives are more than tactical — they mark the beginning of a multi-year transformationfocused on returning our company to growth and creating long-term value for our shareholders. Weare in the early stages of our multi-year Celebrations Strategy, which represents a fundamentalshift in how we engage with customers, operate our business, and shapes the next phase of ourcompany’s evolution. While our fiscal 2025 performance was disappointing, I am confident that the actions we are takingnow will lay the foundation for sustainable revenue and profit growth. The road ahead will requirefocus and discipline, but I believe in our team, our strategy, and our ability to deliver meaningfulresults. Thank you for your continued support as we execute our strategy and work to drive long-term value for shareholders. Sincerely, Adolfo VillagomezChief Executive Officer1-800-FLOWERS.COM, Inc. UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year endedJune 29, 2025orTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934Commission File No.0-268411-800-FLOWERS.COM, Inc.(Exact name of registrant as specified in its charter) Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YesNo Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during thepreceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past90 days. YesNo Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 40