2025年印度城市支付

Introduction Executive summary! 1. India’s digital payment landscape 2025$ ÄãÙÞÖĆèåÖîâÚãéÚëäáêéÞäãéÝÚm$éçÞááÞäãäååäçéêãÞéîáääàèØáäèÚçÏÝçÚÚåÞááÖçèäÛÙÞÜÞéÖáåÖîâÚãéèĝãÖãØÞÖáÞãØáêèÞäã%& 2. An array of cashless payment options: urban India’s lifeline ÈäçÚäåéÞäãèâäçÚèÝÞÛéèÞãÖãÚçÖäÛÚãÙáÚèèØÝäÞØÚè¿ÚØäÙÞãÜÄãÙÞÖ èÙÞÜÞéÖá¿É¼ÙÚâäÜçÖåÝÞØáÚãè# 3. Women transition from cash to clicks: a new era in fintech % ÈäçÚìäâÚãáääàéäÙÚâîèéÞÛîéÝÚØäâåáÚíĝãÖãØÞÖáèîèéÚâÊãÚèÞïÚÙäÚèãĆéĝéÖááÙÚâäÜçÖåÝÞØÙÞëÚçèÞéîÞãìäâÚãĆèÙÞÜÞéÖáåÖîâÚãéÖÙäåéÞäã ÒäâÚã èèâÖçéÖãÙèéÚÖÙîåÖîâÚãéåçÚÛÚçÚãØÚèèÝÖåÚĝãÖãØÞÖáØÝäÞØÚè!¿ÞÜÞéÖáàÝÖéÖÛäçéÝÚÙÞÜÞéÖáÖÜÚìäâÚãÚãéçÚåçÚãÚêçèÚâ×çÖØÚÐËÄÛäç×êèÞãÚèè& 4. Young India at work: how gen Z and millennials pay  !ÁÞãÖãØÞÖááîÞãÙÚåÚãÙÚãéÜÚãÕÖãÙâÞááÚããÞÖáèÚâ×çÖØÚØçÚÙÞé!¾ÝääèÞãÜÚÖÜÚçáîèåÚãÙÞãÜèâÖçéáî!" 5. E-commerce is driving adoption of UPI, co-branded cards, and BNPL$ "ÐËÄÛäçÚëÚçîÙÖîØÖçÙèÛäçéÝÚ×ÞÜÙÖîÞãèÞÙÚڒØäââÚçØÚèåÚãÙÞãÜÝÖ×Þéè"ÉÞØÝÚéäãäçâÖáڒØäââÚçØÚÝÚáåèâÖÞãèéçÚÖâåÖîâÚãéèåçäÙêØéè" ÁÖèéÚÖèîÚëÚçîìÝÚçÚâÖàÞãÜÙÞÜÞéÖáåÖîâÚãéèéÝÚÜä’éäÛäçäãáÞãÚèÝäååÚçè%& 6. Convenience, rewards and safety: digital payments gain more trust #¼ÙäåéÞäãÙçÞëÚçèÜçäìèéçäãÜÚçéÝÖãÚëÚç#ÀãÚçÜÞïÚÙ×îØÝäÞØÚèìÞááÞãÜéäÚíåÚçÞâÚãé 7. The way forward Glossary& Introduction ÄãÙÞÖ ØäãéÞãêÚè éä âäëÚ ÖìÖî Ûçäâ ×ÚÞãÜ Ö ØÖèݒÝÚÖëî éä Ö ÙÞÜÞéÖá’ĝçèé ÚØäãäâî ¿ÞÜÞéÖá åÖîâÚãéèÝÖëÚ×ÚØäâÚÖìÖîäÛáÞÛÚÚíéÚãÙÞãÜìÚáá×ÚîäãÙéÝÚ×äêãÙÖçÞÚèäÛâÖßäçêç×ÖãØÚãéÚçèÏÝÚèÝÖçåçÞèÚÞãçÚéÖÞá ÙÞÜÞéÖá åÖîâÚãéè ìÝÞØÝ ÜçÚì Öé ! P ¾¼ÂÍÛçäâÁÔéäÁÔ"ÞèÖéÚèéÞâäãîäÛéÝÞèÚëäáêéÞäãÏÝÞèêåìÖçÙéçÖßÚØéäçîÞèÚíåÚØéÚÙéäØäãéÞãêÚìÞéÝçÚéÖÞáÙÞÜÞéÖáåÖîâÚãéèÚíåÚØéÚÙéäÚíØÚÚÙm$éçÞááÞäã×î äçÚëÚãèääãÚç ÖãÙ ÜÚãÙÚçè ” ØäëÚçÞãÜ ØäãèêâÚç ÖééÞéêÙÚèåçÚÛÚçÚãØÚèéÝäêÜÝéåçäØÚèèÚèÖãÙêãâÚéãÚÚÙèéäåçäëÞÙÚ Ö ØäâåçÚÝÚãèÞëÚ ëÞÚì äÛ êç×Öã ÄãÙÞÖĆèåÖîâÚãéåèîØÝÚ ÏÝÞèçÚåäçéÞèåçÚèÚãéÚÙÞãØäááÖ×äçÖéÞäãìÞéݼâÖïäãËÖî ÖãÙ ÞãéçäÙêØÚè ÛçÚèÝ ÞãèÞÜÝéè ìÝÞáÚ ÚíåÖãÙÞãÜêåäãéÝÚDegree of Digital Payment Usage•¿¿ËЖ”ÖâÚéçÞØÞãéçäÙêØÚÙÞãéÝÚ!ÚÙÞéÞäã ¼ÜÖÞãèé éÝÞè ÙîãÖâÞØ ×ÖØàÙçäå ìÚ ØäãéÞãêÚ äêçßäêçãÚîéäÚíåáäçÚÚëäáëÞãÜØäãèêâÚç×ÚÝÖëÞäçèìÞéÝéÝÚèÚØäãÙÚÙÞéÞäãäÛÃäìÐç×ÖãÄãÙÞÖËÖîè×êÞáÙÞãÜäã éÝÚ ÛäêãÙÖéÞäã áÖÞÙ Þã ! ÏÝÞè çÚåäçé ÙÚáëÚèÙÚÚåÚçÞãéäéÝÚéçÚãÙèåçÚÛÚçÚãØÚèÖãÙåÚçØÚåéÞäãèèÝÖåÞãÜ ÄãÙÞÖĆè ÙÞÜÞéÖá åÖîâÚãé áÖãÙèØÖåÚ ½êÞáÙÞãÜÛçäâéÝÚÞãèÞÜÝéèäÛéÝÚĝçèéÚÙÞéÞäãéÝÚ"ÚÙÞéÞäãÖÙÙè Ö èåÚØÞÖá ÛäØêè äã ÙÞÜÞéÖá åÖîâÚãé ×ÚÝÖëÞäçÖâäãÜ ìäâÚã Öè ìÚáá Öè ÂÚã Õ ÖãÙ âÞááÚããÞÖáØäãèêâÚçè ¿¿ËÐäĜÚçèÖâêáéÞÙÞâÚãèÞäãÖáëÞÚìäãéÝÚÚíéÚãéäÛÙÞÜÞéÖá åÖîâÚãé ÖÙäåéÞäã êèÞãÜ éÝçÚÚ ÛäêãÙÖéÞäãÖáåÞááÖçèëäáêâÚ•ÙÞÜÞéÖáéçÖãèÖØéÞäãÛçÚæêÚãØî–ëÖçÞÚéî•ÙÞëÚçèÞéî äÛ ØÖéÚÜäçÞÚè Ûäç ÙÞÜÞéÖá åÖîâÚãéè– ÖãÙäåÚããÚèè •ÖìÖçÚãÚèè ÖãÙ çÚØÚåéÞëÚãÚèè éäìÖçÙÚâÚçÜÞãÜÙÞÜÞéÖáåÖîâÚãéâÚéÝäÙè– ÊêçĝãÙÞãÜèÖÞâéäèêååäçéèéÖàÚÝäáÙÚçèÖØçäèèéÝÚåÖîâÚãéèÚØäèîèéÚâ”×ÖãàèĝãéÚØÝèçÚéÖÞáÚçèÖãÙåäáÞØîâÖàÚçè ” Þã êãÙÚçèéÖãÙÞãÜ ØäãèêâÚçâäéÞëÖéÞäãè ÞÙÚãéÞÛîÞãÜ êãâÚé ãÚÚÙè ÖãÙ èÝÖåÞãÜÙÖé֒ÙçÞëÚãèéçÖéÚÜÞÚèÖØçäèèØêèéäâÚçèÚÜâÚãéèÒÚÝäåÚ éÝÞè çÚåäçé èÚçëÚè Öè Ö ëÖáêÖ×áÚ çÚèäêçØÚ ÛäçÖãîäãÚáääàÞãÜéäéÖåÞãéäéÝÚÞââÚãèÚåäéÚãéÞÖáäÛÄãÙÞÖĆèÙÞÜÞéÖáåÖîâÚãéèçÚëäáêéÞäã Ïä ÜÖÞã Ö ãêÖãØÚÙ êãÙÚçèéÖãÙÞãÜ Öã ÚíéÚãèÞëÚØäãèêâÚç èéêÙî ÞãëäáëÞãÜ #w ØäãèêâÚçè ìÖèØäãÙêØéÚÙ ëÞÖ äãáÞãÚ èêçëÚî ÖØçäèè  ØÞéÞÚè ÏÝÚèÖâåáÚ çÚĞÚØéè ÙÞëÚçèÚ ÙÚâäÜçÖåÝÞØè ” èåÖããÞãÜÜÚäÜçÖåÝÞÚè ÞãØäâÚ Üçäêåè ØÞéî éÞÚçè ÖÜÚ çÖãÜÚè Shashwat SharmaËÖçéãÚçÆÚÖçãÚî Executive summary Digital payments continue to grow Young India, smart money:income-age matrix shapes digitalpayment future Indian consumers are deeply aspirational,ØäãèéÖãéáîèÚÚàÞãÜ×ÚééÚçÖãÙãÚìÚçìÖîèäÛáÞëÞãÜÏÝÞèopenness to changeÞèëÞëÞÙáîçÚĞÚØéÚÙÞãéÝÚØäêãéçîĆèÙÞÜÞéÖáßäêçãÚîÖèretail digital paymentsare poised to surpass $7 trillion by 2030, or evensooner.ÀëÚçîÙÖîéçÖãèÖØéÞäãèÖçÚèÝÞÛéÞãÜäãáÞãÚÖéÖãÚíéçÖäçÙÞãÖçîåÖØÚìÞéÝéçÖãèÖØéÞäãëäáêâÚèÞãÁÔ"çÞèÞãÜ "PÖÝÚÖÙäÛëÖáêÚÜçäìéÝÖé!PA Income continues to have the highest impact ond i g i t a lp a y m e n t b e h a v i o r  Û ä á á ä ì Ú Ù  × îÚâåáäîâÚãé ÖÜÚ ÖãÙ ÜÚãÙÚç $P äÛ ÖĠêÚãéçÚèåäãÙÚãéè åçÚÛÚç ÙÞÜÞéÖá âäÙÚè Ûäç äĠÞãÚåêçØÝÖèÚè ØäâåÖçÚÙ ìÞéÝ äãáî "P äÛ ÖèåÞçÞãÜçÚèåäãÙÚãéèB ÄãÙÞÖĆèÙÞÜÞéÖáåÖîâÚãéèêçÜÚÞè×ÚÞãÜåäìÚçÚÙ×îthreepillars–rising customer adoption,government-ledinclusion initiatives,andecosystem-driven digital acceleration. ÀâåáäîâÚãéCÚâÚçÜÚèÖèÖèéçäãÜÞãĞêÚãØÚçìÞéÝ59% of income-earning respondents preferringdigital modes for offline purchases ØäâåÖçÚÙìÞéÝ!$PäÛéÝäèÚìÝäÙäãäéÚÖçãÞãØäâÚè ÎéÚÖÙÞáî ÜÖ