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FORM10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year endedAugust 2, 2025OR ☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period fromtoCommission file number:001-38291 STITCH FIX, INC. (Exact name of registrant as specified in its charter) 27-5026540 (I.R.S. EmployerIdentification No.) (State or other jurisdiction of incorporation ororganization) 1 Montgomery Street,Suite 1500San Francisco,California94104(Address of principal executive offices and zip code)(415)882-7765(Registrant's telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Name of Each Exchange on Which Registered Securities registered pursuant to Section 12(g) of the Act:None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of theSecurities Act.Yes☐No☒ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) ofthe Act.Yes☐No☒ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d)of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that theregistrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90days.Yes☒No☐ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File requiredto be submitted pursuant to Rule 405 of Regulation S-T (§232.405of this chapter) during the preceding 12months (or for such shorter period that the registrant was required to submit such files).Yes☒No☐ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-acceleratedfiler, a smaller reporting company or an emerging growth company. See the definitions of “large acceleratedfiler,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of theExchange Act. Large accelerated filer☐Accelerated filer☒Non-accelerated filer☐Smaller reportingcompany☐Emerging growthcompany☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transitionperiod for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of theExchange Act.☐ Indicate by check mark whether the registrant has filed a report on and attestation to its management’sassessment of the effectiveness of its internal control over financial reporting under Section 404(b) of theSarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued itsaudit report.Yes☒No☐ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statementsof the registrant included in the filing reflect the correction of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis ofincentive-based compensation received by any of the registrant’s executive officers during the relevant recovery periodpursuant to §240.10D-1(b). Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the ExchangeAct).Yes☐No☒ As of January 31, 2025, the last business day of the registrant’s most recently completed second fiscal quarter, the aggregatemarket value of the registrant’s voting Class A common stock and Class B common stock held by non-affiliates of the registrantwas approximately $508,798,833and $20,513,199, respectively, based on a closing price of $4.71 per share of the registrant’sClass A common stock as reported on The Nasdaq Global Market. As of September19, 2025, the number of outstanding shares of the registrant’s Class A common stock, par value $0.00002 pershare, was118,557,927, and the number of outstanding shares of the registrant’s Class B common stock, par value $0.00002 pershare, was15,553,053. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s definitive Proxy Statement for the 2025 Annual Meeting of Stockholders to be filed with the U.S. Securitiesand Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of the fiscal year covered by this AnnualReport on Form 10-K are incorporated by reference in Part III, Items 10-14 of this Annual Report on Form 10-K. Part IV Item 15.Exhibits and Financial Statement Schedules73Item 16.Form 10-K Summary75 SIGNATURES76 SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS This Annual Report contains forward-looking statements that involve risks, uncertainties, and assumptions that, if theynever materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by suchforward-looking statements. The statements c