驾驭新兴内容分发格局：内容提供商的统一分发策略

In thisedition 1.Introduction: The Unification of Distribution 2.Content Strategy: Spotlight on DAZN 3.Amagi Global Channel Insights: HOV, ad Impressions and top genres 4.Consumer Survey: What viewers want in their watching experience Dive into comprehensive data and insights powered by Amagi’shomegrown data analytics platform – Amagi ANALYTICS and the AmagiConsumer Survey 2025. Analysis period Q4 2024 (Oct-Dec) vs. Q4 2023 (Oct-Dec) In the 14th edition of the Amagi Global FAST Report, we focus on the globalmarket and bring data and insights from ~3,300 channels distributed thatuse Amagi THUNDERSTORM, our SSAI (Server-Side Ad Insertion) platform.We understand that this is not a universal data set of all FAST channelsand FAST services. But in the absence of reliable third-party data sources,we hope this report provides directional guidance to content providers,FAST streaming services and advertisers. The report also provides insights into audience preferences andviewing habits based on the 2025 Amagi Consumer Survey of 500+ U.S.households comprising diverse income groups. Stay updated on all things FAST & Streaming Amagi’s FAST Center The emergence of various streaming business models over the lastdecade - AVOD, SVOD, FAST & more - has driven major content companiesto develop separate strategies and siloed distribution organizations tomaximize revenue across each distribution end point. This business-model-first approach has not only resulted in redundant infrastructure and teamswithin these companies, but has also resulted in poor viewer experiences insome instances. Introduction:Why content providersneed to unify theirdistribution strategiesnow more than ever Let’s play out a scenario here – a viewer is enjoying Season 1 of a TV serieson a FAST channel, and wants to watch Season 2 of the same TV series. Butthe series might not be available immediately to watch on that FAST service.So, they have to go to another AVOD service to watch Season 2, where theshow is presented as a VOD collection instead of as a FAST channel. Afterwatching Season 2, if the viewer is ready to watch the latest season (let’ssay, Season 3), they will have to subscribe to a Pay TV service, where it iscurrently being shown. In the above example, it’s likely that there are distinct teams at the contentcompany doing distribution deals with different partners in order tomaximize their respective revenue streams. This distribution approachevolved from the days when video services were separated as Pay TV, FAST,SVOD experiences and more. However, the industry landscape has shifted,with services now offering a blended range of viewing experiences thatintegrate these once-distinct business models. We’re already seeing a massive change with the way video services are converging their experiences: SVOD services now offer ad-supported tiers and even ‘alwayson’ linear channels (i.e. WarnerBros. Discovery testing out live HBOchannels on its Max app) Pay TV services now offerFAST channels(i.e. DirecTV launchinga FAST service with 70channels) Almost all FAST services nowoffer linear channels and AVODseamlessly (i.e. Pluto TV’sstrengthening of its FAST and AVODcontent models) These examples illustrate the opportunities for content companies to embrace a unified, platform-agnosticdistribution strategy, while also rewiring their organizational, operational and technological approaches. As content companies face mounting pressure to improve profitability, they have begun to tear down the wallsbetween their separate teams to align themselves with the evolving video landscape. It is becoming clear to themthat the old structure of maintaining multiple specialized teams is no longer sustainable. “I’m envisioning the future as a blended ecosystem,” saysJoe Nilsson, CEO & Co-founderofC15 Studio, an operatorpowering FAST channel distribution on behalf of global sports organizations like Formula 1, ONE Championship, andthe Professional Squash Association. Currently, FAST channels serve as a crucial cog in the larger video ecosystemthat also includes Direct-to-consumer and Pay TV distribution models, says Nilsson. Content providers must shift from siloed linear and streaming businesses towards a platform-agnostic strategyand spend their calories on what they are great at — developing and programming great content. A unifieddistribution approach not only minimizes expenses (especially on the technology end through a unified streamingand broadcast infrastructure) but also positions companies to adapt to the rapidly evolving preferences of modernaudiences, ensuring they remain competitive in a crowded market. Learn more:How FAST channels complement on-demand strategy Unifying conventional andmodern content delivery ‘Front porch’ welcomes more visitors DAZN is the world’s leading sports entertainment platform, revolutionizingthe way fans around the world experience sports. Launched in 2016, fansseamlessly watch, bet, play, buy and connect a