2025年美容趋势报告

2 0 2 5B E A U T YT R E N D SR E P O R T THE TRENDS U R LT O I R L :B E A U T Y W I T H O U T B O R D E R S6 - 7 MEET THE EXPERTS I N T E R G E N E R A T I O N A LB E A U T Y8 - 9 The team behind this year’s Boots Beauty Trends Report S C I E N C EO F S L U M B E R :B E A U T Y S L E E P E L E V A T E D1 0 - 1 1 H I G H / L O WB E A U T Y1 2 - 1 3 Dr Mike Bell,Head of ScienceResearch at No7 Alice Rafferty,Director of LuxuryBeauty and Cosmeticsat Boots Grace Vernon,Head of Global Trends andCultural Insights at Bootsand No7 Beauty Company Jenna Ward,Head of Gift Transformationand Strategic BrandPartnerships at Boots Chelsey Saunders, Directorof Fragrance, Skincare andHaircare at Boots Joe Thorley-Mitchell,Director ofBoots Brand FOREWORD “Welcome to Boots Beauty TrendsReport 2025 where we will unveil thesix biggest trends set to shape thebeauty world for the next yearand beyond. “2024 was another incredible yearfor beauty at Boots – we solidified ourposition as the UK’s favourite beautyretailer,1introduced another 45 beautybrands to our shelves and revampedmore beauty halls across our storeestate, creating a fun and inspiringshopping environment for customers. In 2025, beauty is evolving and developing ata pace like never before. It is more than skin deep;it’s about investing in our present and future selvesand feeling as good on the inside as we look on theoutside. There is an overarching theme throughoutthe report on embracing a holistic, proactive approachto beauty, prioritising self-care and investing timeand energy in our overall well-being, futureproofingthrough our beauty regime. Paul Niezawitowski,Beauty Directorat Boots Grace Vernon,Head of GlobalTrends and CulturalInsights at Boots andNo7 Beauty Company It was also the year that we created a new cutting-edge accelerator programme to identify future-forwardtalent and act on the latest global trends. Sitting atthe heart of our beauty category, it enables us to moveat record speed to bring highly engaged, emergingand trending new brands from across the globe tocustomers on the high street more quickly than everbefore. Our expert team of talented buyers handpickonly the most effective and innovative products,ensuring Boots always delivers the very best in beauty. The trends you see in this report aren’t fleeting;they are forces shaping the future of the beautyindustry, with far-reaching impact on wider societyand culture, which will continue into 2025 and beyond. As we move into 2025, our ambition is tocontinue packing our shelves and boots.com withan unparalleled collection of products and diverserange of brands, delighting our customers andcatering to their evolving demands. Our market-leading expertise remains the cornerstone of our offer– whether it is the free of charge Boots Skin Analysisscanning service rolling out to further stores this yearor the brand agnostic makeup advice from our growingteam of over 1,300 in-store Beauty Specialists. Brands are responding to unprecedented technologicalchanges, such as AI advancements and the growinginfluence of social media, faster than ever before.Trend lifestyles are developing rapidly, and the paceof change is continually accelerating – it will neveras be as slow as it is today. The beauty industry is responding, and retailersare increasingly expected to react in real time.Boots is ready to go!” There is so much more that we want to do. I am excitedfor another transformative year for beauty at Boots!” “In 2025, international influencesand online trends are dictatingbeauty demands. Just take#glassskin, the K-Beauty sensationthat spawned countless productsand fuelled billions of views onTikTok as an example. On the Radar: UK brands Forget slow-burn trends. In 2025, beautyis moving at warp speed. Digitally nativebrands from across the globe are findingrapid viral fame and landing on the highstreet in record time. URL to IRL:BEAUTYWITHOUTBORDERS Keep an eye out for these homegrownsuccess stories making waves: E X P E R TV I E W With this, the demand for internationalbeauty is booming. Take K-Beauty,an established phenomenon in the UK –but showing no sign of slowing down,with Google searches for Korean skincareincreasing by 68% in 2024.1One Koreanskincare product sells every 30 secondsat Boots and it now represents over a tenthof the Boots Everyday Skincare category’ssales.2But hot on its heels is #CBeauty, orChinese Beauty, which totalled 1.2B viewson TikTok in 2024.3It is exploding onto thescene thanks to a 32.5% increase in beautyexports from China in the first half of 2024.4Sunscreens from Down Under are gainingtraction too, with innovative and easy-to-use formats driven by UV-savvyAustralian consumer’s demand forhigh-performing SPFs. Beauty shoppers want to get theirhands on the latest trends, fast.We’ve seen incredible successwith the launch of viral brands likeBiodance and Sacheu at Boots,and we’re excited to bring evenmore up-and-coming globalbeauty names to Boots in 20