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How to Gamify Your Affiliate ProgramtoSupercharge Sales Contents Introduction3A New Era of Affiliate MarketingWhy Gamify Affiliate Programs? 3 Tried-and-True Tips for Success11 Evaluate Creators HolisticallyReverse Engineer CPA GoalsAutomate Your Program 3 Incentives for Affiliates toDrive More Sales Conclusion15Your Recipe for Affiliate Marketing SuccessGet Started with Aspire Tiered CommissionsFree ProductsSpecial Events & Bonuses Introduction A New Era of Affiliate MarketingWhy Gamify Affiliate Programs? Anew Era of AffiliateMarketing Affiliate marketinghas been around for over 30 years —but it’s changing for the better. Until recently, affiliate marketing was largely transactional. Brands ranbasic pay-per-click campaigns with affiliates who had no presence norauthority in their space. Fast forward to today, brands are honing in onrelatability and connection to drive sales, with digital creators at theforefront of this movement. 35% Enter: influencer-affiliate marketing. increase in AOVwhen the source isan affiliate Today’s consumers want product recommendations from trusted,familiar faces, not impersonal ads. Real relationships drive sales —and who better to build those relationships than creators with loyalaudiences? 2,200% 12:1 increase in affiliatesaleswhen leveraginginfluencers average ROASachieved throughaffiliate marketing Brands provide creators with a unique affiliate link or promo code totrack the sales that each creator drives, and creators get paid for everyconversion they bring in. These links and codes are promoted throughthe creators’ engaging content about the brand, typically on their socialplatforms and blogs. So, when a consumer discovers a product through a creator, they’re ableto click their affiliate link and easily check out — streamlining the path topurchase and supercharging conversions. Key benefits of affiliate marketing •More paths to revenue through various channels•Better content that actually resonates•Mutually beneficial programs (leading to long-term partnerships) Why Gamify AffiliatePrograms? Designing an attractive reward structure is arguablythe most important factor in supercharging yourrevenue through affiliates. Without providing great incentives for your affiliates to drivesales, your program won’t produce the kind of ROI you’d liketo see. So, what’s the secret? Turn your affiliate program into a game of friendlycompetition. This approach can: •Encourage your affiliates to stay actively involved in your program•Provide your partners a feeling of continual growth and success•Boost sales and revenue through healthy competition•Build an army of sales-driving brand advocates In this guide, we’re telling you exactly how to gamify your affiliateprogram to unlock revenue like you’ve never seen before. 3 Incentivesfor Affiliatesto Drive MoreSales Tiered CommissionsFree Product Giveaways, Raffles, or ContestsSpecial Bonuses and Incentives Tiered Commissions Instead of paying affiliates a flat commission rate forthe conversions they drive, build a tiered commissionstructure to motivate affiliates to move up thecommission ladder as they drive more sales. A tiered model rewards affiliates higher commission rates foreach big performance milestone they achieve. For example,affiliates in your first tier can start off with a 10% commission,but after driving 10 sales through their affiliate link, they moveup to the second tier, where they’ll start earning 15% for eachof the referrals they drive. free Product Giveaways,raffles, or Contests Free products may be one of the best incentives you can offeryour affiliates — because who doesn’t love free stuff? When done strategically, product giveaways and contests can be a game-changer in driving up affiliate performance. Consider hosting a monthlygiveaway, raffle, or contest tied to key performance metrics. For example,affiliates who generate at least 5 sales in a given month could qualify for anexclusive product giveaway at the end of the month. By setting a clear criteria to participate, you’re creating a win-win scenario— your affiliates have the motivation they need to drive more sales,and you get the results you need. Affiliates will be eager to rise to thechallenge, especially if you’ve recruited true brand fans. Here are some examples of the prizes what you can offer: •A big cash prize•Store credit or a major discount•A top seller product from your catalog Special Bonuses and Incentives Seasonal events and retail holidays offer the perfectopportunity to supercharge affiliate sales. Whether it’s Halloween, the Super Bowl, or Black Friday, creatingexclusive bonuses for your affiliates around these events can drivesignificant results. To make these moments even more impactful, offerspecial rewards that stack on top of your existing affiliate incentives —the more enticing, the better. Here are some examples: •Double their commission percentage during a new product launch•A $100 gift card