OpenAI品牌手册

Our mission is to ensure thatartificial general intelligencebenefits all of humanity. These guidelines are intended to help guideand inspire you as you bring the brand to life.Before you create new assets, consult theseguidelines to ensure you’re on the right track. This document sets up the foundations of theOpenAI brand. Understanding and adheringto these standards will be essential inmaintaining a consistent brand presence
and supporting the brands future ambitions. You can also share this document with
any partner agencies, writers, or designerswho may be creating the work for you. This is not an exhaustive representation of
all brand elements, however it is intended
to serve as a starting point for documentingfundamental aspects of the brand like thelogo and color. As the brand evolves thisdocument should be updated accordingly. 8.0 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10Introduction Grid lines & markers Spacing Primary colors Secondary colors Tertiarty colors Lines Bar & column charts Line charts Area charts Pie & donut charts87 88 89 91 92 96 100 102 105 106 107 Introduction Our brand values are rooted in ourmission to ensure artificial generalintelligence benefits all of humanity
and can be drawn upon to guide
future design explorations. Logo 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10Introduction Logomark Logotype Lockup Clearance Color Minimum sizes Placement Avatar What to avoid As our most recognizable brandelement, our logo blends rigid machine-like construction with the finesse of thehuman touch. These formal qualitiesexpress our focused pursuit to createtechnology that benefits humanity. Our logomark is the shorthand for our brand.It’s easy to recognize, and works perfectly asboth a simple sign-off and visual tool in apiece of our internal communication—whereyour audience might be familiar with thecontext of the OpenAI brand. LogoLogotype The logotype is generally not used without
the logomark. However, the logotype hasbeen optically adjusted to ensure an evenrhythm between the letters. When possible,use the approved logotype as opposed totyping out the name of the company. Whendealing with live text, do not use the logotype,instead use live text. Our lockup is the structured relationshipbetween the logomark and logotype. It is themost common use of the logo. It shouldbe used for external facing applications asthe use of the logomark with the logotypehelp provide context and establish brandrecognition. The area around the logo should alwaysprovide ample space so that the balanceand wholeness of the logo are not crowded
or constrained by external elements. The diagrams show the correct amountof space that should surround the logo.
No accompanying text or logos shouldappear in this area. LogoColor Whenever possible, the logo should appearon the primary black or white backgrounds. These applications reflect our core brandvalues and are suitable for instances when aquieter brand presence is necessary, such asa header on a website or letterhead andbusiness card. LogoColor When a louder brand presence is needed,such as a billboard or subway advertisement,the logo may be paired with a selection of ourprimary brand colors. To ensure readability and legibility of the ,brand mark, logotype and lockup across allscreens and digital devices the logo shouldnot be used at sizes below 126px wide. LogoPlacement Our logo should appear left-aligned along thetop or bottom of a page or document cover.Do not center the logo horizontally. The avatar should be used for small formats,like social media icons. Do not use the avatartreatments for large graphic such as aposters, banners or billboard advertisement. LogoWhat to avoid  Do not use color combinations that makethe logomark illegibl Do not use different colors for the colorslogotype and the symbo# Do not disproportionately stretch or warpthe log, Do not stylize or alter the logo includingoutlining it, adding a drop shadow orbevel, or any stylistic effec) Do not scale, reposition or modify the logoin any way& Do not place the logo over images whichmake the logomark illegible or use in anycolor other than white or black when beingplaced on top of an image Color 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8Introduction Primary Secondary Tertiary Supplemental Shades Color contrast Themes OpenAI is an empty vessel that adaptsto its content. To embody this concept,the OpenAI brand relies heavily on theuse of black and white. ColorPrimary Our primary color palette is pure black andwhite. Black and white are preferred for mostscenarios and sufficiently communicates ourbrand value that OpenAI is an empty vesselthat adapts to its content. The stark contrast of black and whiteexpresses the boldness and precision we haveas an organization. The interplay of black andwhite can also be expressed in creative waysby playing with different blend modes whensetting text over photography. This symbolizes our focus on the tensionbetween what’s natural an