中国的移动支付：中国如何成为一个无现金、移动优先的国家

CONTENT OUTLINE1.Chinese women reshaping the market and society2.Me-centric consumption3.Women are revolutionizing health4.Adventurism in travel and life5.Taking care of oneself at any age6.Women breaking barriers in male-dominated sectors7.AboutDaxueConsulting 204071522273136 © 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDAbout our surveyThe purpose of this survey is to gain insights into the consumption patterns of Chinese female consumers from diverse backgrounds. Our objectiveis to understand the evolution of their preferences and identify emerging opportunities within the "she economy."56%aremillennials52%aremarried 3Who were our 1,000 female respondents?64%havebachelor degreeor above56%are fromnew tier 1andtier 1 city46%have at leastonechild54%Have a personalmonthly income of5,000-20,000 RMB Chinese womenreshaping themarket andsociety Empowered Chinese women transform into driving forces of consumptionThe women’s consumer market in China, estimated at 10 trillion RMB in 2020, demonstrates substantial influence with 86% of householdpurchases made by women, and a contribution of 41% to the country's GDP. The rising number of single women and shifting societaltrendspresent new opportunities for brands.of household purchases (including luxurygoods, consumer products, and onlineshopping) are made by married womenis women workers’ contribution to China's GDPas of 2016of Chinese Gen Z women do not plan to getmarried (compared to 25% of men)690millionwomenliving in China547millionare active online users10 trillion RMBestimated female consumer market sizeSources: China Bureau of Statistics, McKinsey, Accenture, CommunistYouth League,DaxueConsulting Survey, weforum.org44%86%41% © 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWomen drive family spending choices2%14%My motherMy spouseMeWho is in charge offamily expenses?(Decision on investment and large consumption)MoreinfluencialwhenwomenhaveWomen in China exert significant influence over household purchasing decisions, with the majority of these decisions fallingunder their domain.This allows them to take charge in shaping the consumption patterns and preferences of their households. n=520, (filtered to include only marriedwomen), March 2023 survey84%a low educational backgroundMorelikelyto play a keyroleinhouseholdswithkidsWomenwhoearnlessthan5,000RMBtendtohaveagreaterinfluenceon familyexpenses Me-centricconsumption © 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWomen invest in their well-being and personal growthWhen you spend money for yourself, what isyour favorite type of product to purchase?300-600 RMB24%0-300 RMB14%How much money do you spend for yourself every= Self-care andwell-being= Experience spendingAs women gain economic independence and decision-making power, their purchasing behavior has diversified towards products and services thatprioritize well-being and self-improvement, leading to increased demand in the self-care and personal fulfillment markets.1. Skincare andhaircare2. Travel3.Makeup4. Health5. Fast fashion6. Technology7. Fine food8. Lifestyle9.Education10.Physicalexercise 8N=1,000,March 2023 survey5,000+RMB2%2,000-5,000 RMB14%1,000-2,000 RMB21%600-1,000 RMB24%month? © 2023 DAXUE CONSULTINGALL RIGHTS RESERVED0%5%43%81%23%33%34%11%77%62%23%8%≤1818-2425-3031-35AgeRespondents’ child status and desire, by age groupHave a childChildless but aspiring to become a parentChildless and not interested in having childrenStarting a family is no longer a priority for young Chinese women42%24%18%12%6%HealthCareerdevelopmentPersonaldevelopmentTake care ofparentsGet married andstart a familyRespondents’ priority in lifeN=1,000,March 2023 surveyChina has witnessed significant demographic changes in recent years, characterized by a rise in the number of single Chinesewomen. The countryhas experienced a decline in marriage rates, with more people choosing to remain single. The changing interests of women, particularly amongthose born in the late-90s-2000s, have played a crucial role in these demographic shifts.Mostof the surveyeesbornafter the 90s donotaspiretobecomeparents. 81%90%5%1%14%9%36-40>40N=1,000,March 2023 survey9 © 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDAs fewer young women prioritize family life, brands must adapt to the shifting societal dynamics to stay relevant, with homesecurity, miniappliances, andpetcareemerging as new keywords in household consumption.Single women toreshapehouseholdconsumptionHomesecurityMiniappliancesScary! Girls living alonereally need to protectthemselves!Feeling safeisof keyimportanceforChinesewomen living alone,leading to an increaseddemand for security products such as wirelesscameras, door jammers, and video doorbells.#独居女孩安全指南#Safety tips for women living aloneboasts over 32,000 posts on XiaohongshuHere are some affordableand practical smallappliances that can boosthappiness for women wholive alone.Chinese single women are embracing the trendof mini appliances, finding them to be practicaland space-efficient soluti