以人为本的人工智能：AI赋能增长的文化催化剂

ContentsIntroduction03About the Research04Executive Summary06Your Organization’s DNA10Aligning AI withPurpose and ValuesYour Organization’s Mind15Scaling Skills for What’s NextYour Organization’s Body21Redesigning HowWork Gets DoneYour Organization’s Soul28Deepening Human Connection Building the CEO-CHRO33PartnershipFinal Thoughts38How to Work with Prophet39About the Authors40 AI has leapt from buzzword toboardroom priority—redefining roles,reshaping workflows and unlockingnew levers for growth. Whiletechnology accelerates, the culturalchanges needed to support AI arelagging in most companies.To deliver impact, AI cannot betreated as a side project or pointsolution. It must be embedded intoevery layer of an organization—woven through strategy, systems,talent, and leadership. And that takesmore than deployment. It takes aholistic understanding of the wayorganizations work.There is a growing recognition thatAI has the potential to liberate peoplefrom routine tasks and unlock moremeaningful work. But two challengesstand in the way.First, most organizations areexperimenting in a fragmented,divergent manner across functionsand operations.Second, very few are integrating AIacross the entire organization in anyattempt at a coherent AI-enabledworkforce strategy.Holistic adoption requires more thaninvestment. It demands synchronizedleadership, clear priorities, and acultural mandate. At Prophet, wesee the need for CEOs to act now inorder to organize and harness thegrowth opportunity that AI presents.There has never been a moreimportant time for organizationsto be human. The humanIntroduction:edge ResearchAbout the We interviewed CEOs and CHROsof F500 companies in Europe andNorth America across healthcare,financial services, logistics, tech,media, and retail to understand howAI is impacting their organization’sculture. We identified emerging bestpractices to help leaders harness AI’sfull potential, amplifying its impactwhile transforming how people work,connect, and engage.We also draw insights from ourrecent global study, “The Rise of theAI-Powered Consumer.” Responsesfrom 2,400 people revealed that 45%of consumers had adopted GenAItools in the past six months, outpacingbusiness expectations. We found thatmany of those consumer findingshold for employees too. As employeesincreasingly adopt AI and begin usingit more and more at work, businessesneed to purposefully embed AI withintheir organizations to ensure it isaligned to their business strategy andgoals—driving the right impact in theright way. 45%45% of consumers have adopted GenAItools in the past six months.Prophet, The Rise of the AI-PoweredConsumer (2024)This report translates our findings intopractical, high-impact guidance forthe two roles most critical to success:the CEO and the CHRO. The CEOmust define the strategic why. TheCHRO must deliver the cultural how.Together, they can embed AI as notonly a tool, but a true value driver—unlocking trust, fluency, and resilienceon the path to uncommon growth.HUMANffCENTERED AI transformation =Uncommon GrowthAI + human-centeredExecutive Summary PROPHET’S HUMAN-CENTEREDTRANSFORMATION MODELEXECUTIVE SUMMARY In 2019, we developed theHuman-Centered TransformationModel (HCTM) through ourresearch with global executivesto identify the critical levers forchange. We have validated themodel year after year since thenand found it to be especiallyhelpful in evaluating AI readinessin companies.We see organizations as amacrocosm of an individual, withDNA, a Mind, Body, and Soul, allof which must be aligned andnurtured if the human system is tofunction effectively.We’ve found a leadership divide, withCEOs and CHROs often out of sync.Leaders agree that AI can elevatehuman work. But CEOs and CHROsoften come to AI through differentdoors and rarely co-createa coherent strategy.Most organizations are still earlyin embedding AI, focusing moreon external operations, and lesson internal efforts, including theemployee journey. That means theyare missing opportunities for broad-based value creation.AI adoption is accelerating at a fevered pace—butoften in piecemeal, siloed efforts. Yet our research isclear: real impact doesn’t come from upgrades alone.It comes from alignment, when culture, leadership,and talent all move in the same direction. That’s whenAI evolves from a tool to a growth engine. AI’s promise is real—but so are the growing pains.Most companies hit the same four speed bumps.DNA DisconnectAmbition exists, alignment doesn’tOrganizational DNA encompasses a company’spurpose and values. AI is often adopted as atool for efficiency or innovation—but withouttying it back to purpose, values, and strategy,it lacks staying power. Many leaders say, “AIdoesn’t change what we do, just how we do it,”yet few have defined the “how” in a way thatreflects who they are as an organization.Without a unifying AI philosophy, effortsbecome fragmented, eroding clarity andemployee trust.Mind MisstepsSkills lag behind AI adoptionOrganizations a