美容、健康与酒店业的融合：长寿与福祉战略

ContentsContents7.Part OneINTRODUCTION11.Part TwoDRIVERS OF TRANSFORMATIONAL LUXURY:The Total Experience:Prestige Personalisation:The Art of Becoming:Science as the Standard21.Part ThreeTRANSFORMATIONAL TRENDS:Rebalancing the New Beauty Equation:Building Membership Wellness Models:Designing for Wellbeing:Integrating Longevity Programming35.Part FourSTRATEGIC IMPERATIVES47.Part FiveCONCLUSION Together Group is a curated collective of creativeconsultancies, technology and production studios,crafting the future of luxury and lifestyle.We blend creativity, culture and cutting-edgeimmersive technologies, to create and elevatebrands, experiences and destinations of the future.As of today, the group integrates the capabilities of13 category-leading specialist houses, with over 650people collaborating across 20 locations globally.www.together.group The Future Laboratory is one of the world’smost renowned futures consultancies.We deliver strategic foresight solutions acrossa range of products and services includingLS:N Global, our online trends and consumerintelligence platform, and via more bespokestrategic foresight services and trendframeworks designed to provide our clientswith actionable, profitable and meaningfulstrategies and solutions.www.thefuturelaboratory.com ExecutiveExecutiveSummarySummaryThis report explores the trend thatlongevity and wellbeing are becomingcore to luxury’s evolving value proposition,driving the convergence of beauty, healthand hospitality under a new paradigm:Transformational Luxury.Rooted in the Transformation Economy– where individuals seek products andexperiences that meet deeper humanneeds and help them lead more fulfillinglives – this approach positions luxurybrands as partners in life enhancement byoffering consumers a suite of new tools totransform themselves and their lives.Our analysis highlights a series of culturalshifts, emerging priorities and cross-sectoropportunities, alongside the strategicimperatives shaping the new codes of luxury. :Longevity and wellbeing as luxury’sultimate propositionSurging interest in longevity – the Global WellnessInstitute estimates the global market will reach£490bn ($610bn) by 2025 – is rewriting the luxuryplaybook across beauty, health and hospitality.‘The ultimate luxury value proposition is nowabout extending and enriching our lifespan andwellbeing,’ explains Christian Kurtzke, CEO ofTogether Group.:Transformational Luxury is redefiningtraditional valuesConsumers increasingly view luxury as a means ofachieving self-actualisation and deeper connections.Claus Sendlinger, co-founder of Slow, notes: ‘I believethat the future stakeholder (guest) is even moreconvinced that spending money on a belief system ismore important than spending it on a brand.’:Synergies between beauty, healthand hospitality unlock opportunityAs previously distinct sectors merge, multi-layered and synergistic experiences arebecoming the new standard – unlocking anew future for brand engagement. Researchfrom GWI (formerly GlobalWebIndex) revealsthat 77% of luxury consumers prefer to buy aproduct or service simply for the experienceof being part of a brand’s community.Key Findings: :Hyper-personalisation as a newbenchmark of exclusivityLeveraging health technology and diagnostic toolsallows brands to craft tailored solutions. PhilippeZuber, CEO of Kerzner International, explains:‘Our guests own and collect daily data about theirhealth,’ which can be integrated into bespokewellness journeys.:Purpose-built wellness environmentsare levelling up luxury hospitalityWellness real estate is one of the fastest-growingsubsets of the £5.1 trillion ($6.3 trillion) wellnesseconomy, which is itself projected to grow at arate of 7.3% annually to 2028, according to theGlobal Wellness Institute. Rebecca Burdess,global head of guest experience and services atMaybourne, explains how environments mustactively support wellbeing: ‘Each of our spaces(at Surrenne) is designed to hold the guestand to deliver a specific feeling or function.’:Bridging the gap between science,healthcare and hospitalityLuxury brands are uniquely positioned to fill thespace between cutting-edge science and conventionalhealthcare. Sonu Shivdasani, co-founder of Soneva,states: ‘The opportunity for luxury hospitality is tobridge the gap and offer clients what they can’t getfrom their local GP or hospital.’ :Kathleen Baird-MurrayContributing beauty editor, British Vogue:Rebecca BurdessGlobal head of guest experience and services, Maybourne:Kelly KovackFounder and CEO, BeautyMatter:Lynn Al KhatibVice-president of communication, Chalhoub Group:Cindy PalusamyFounder, CP Strategy:Dena Nahar AlSaudCo-founder and chief creative officer, Motherskies:Claus SendlingerFounder, Design Hotels, and co-founder, Slow:Sonu ShivdasaniFounder, Six Senses, and co-founder, Soneva:Philippe ZuberCEO, Kerzner International (SIRO):Dr Dieter ReschCEO, Mayrlife Altaussee:Simone GibertiniCEO, Clinique La PrairieAcknowledgementsThe Future Labo