报告|SS'26男装周

In an industry that often celebrates the fantastical, thisseason at Men’s Fashion Week SS26 embraced a moregrounded mood. The collections weren’t just beautifulbut also realistic. Designers turned their focus towardreal lives, real needs, and a renewed sense of purpose.What emerged was fashion that felt personal, intimate,It’s not just about good design, but for things that fitinto life in a meaningful way. That means pieces thathold both beauty and value. Consumers are no longerchasing trends for their own sake, they’re seekingobjects and garments that feel thoughtful, personal,and grounded. Items that don't just look good, butmake sense emotionally, functionally, and ethically.It’s not about dressing down. It’s about dressing true.Fashion that restores confidence not through hype, butSome trends are made for the algorithm and sometrends for real life and this season was more aboutthe second mentioned. The need for theatricality oroverstatement is gone and in its place comessoftness, purpose, and a touch of harmony.Hermès balanced structure and softness with crisp,airy fabrics. Jonathan Anderson’s debut show for DiorMen featured historical codes and looks, includingrolled-up jeans, sneakers, and spacious shoulderbags. Pharrell Williams, for Louis Vuitton, declaredthat his strength lies in the details, not in loudness.In this report we will explore four key themesobserved on the runway of Men`s Spring/Summer2026 -Sandstorm Edit, Slumber Society, Summer atLord's and Garden Fantasy.All themes inspired by garments that make sense,clothes that invite connection and fashion thatrespects the rhythm of everyday life.The Return to RealEdito and most importantly - wearable.through honesty. ───INDEX123───────── City SpotlightThe top runway trends, divided by city,analyzed by our AIStar TrendsSee how the most common trendswere adapted in different waysStandout colors, prints, fabrics,silhouettes, and accessories of theseasonThematic Trend Analysis Milan’s SS26 runways highlighted a shift toward tactile softness andtonal elegance. Cotton Fleece emerged as a lightweight layering hero,securing a 3% runway share and a notable 35% increase from SS25,seen in both sporty silhouettes and elevated casual wear. Stripedpants followed with a striking 9% share and 86% season-over-seasongrowth, becoming a key motif in relaxed tailoring and loungewear.1. DOLCE & GABBANA2. ZEGNA1.1.2.Striped Pants9%Runway share+86%vs Spring Summer ‘25 Meanwhile,pastels continued their rise,softening the seasonalpalette with a 37% boost. From mint green knits to blush-toned sets,designers brought a fresh, optimistic energy to SS26 menswearthrough color-focused storytelling. Together, these trends suggest ashift toward dressing that feels grounded, effortless, and intentional.1. GIORGIO ARMANI2. QASIMI1.1.2.Pastel5%Runway share+37%vs Spring Summer ‘25 Top trendsMilan1. SAUL NASH2. DAVID CATALAN1.2.Cotton Fleece3%Runway share+35%vs Spring Summer ‘25 ThematicTrends Analysis SandstormEditA study in dune and form1.3.PARADIS2.SONGZIO3.NICCOLÒ PASQUALETTI4.SYSTEM5.PRADA SandstormEditOn the 3.Paradis runway, where sandreplaced concrete, a jacket billowed likea sculpted dune - setting the tone for aseason shaped by desert landscapes.Sandstorm Edit channels the heat,movement, and structure of wind-carvedterrain into directional menswear.A study in dune and formSilhouettes take cues from naturalerosion: wrapped forms, lifted layers,and relaxed tailoring that feelssculpted rather than sewn. But there’san added softness in both fabric andcolor palette - the fluidity of sand andthe rawness of the desert arebalanced by the quiet calm it evokes.This is summer dressing built for light,shaped by heat, and refined throughform.1.SONGZIO2.NICCOLÒ PASQUALETTI3.SYSTEM4.PRADA Key ColorsSandstorm EditScope: Europe, men. SandstormEditKey Colors1. JACQUEMUS2. MORDECAI3. EGONLAB4. EMPORIO ARMANI5. HERMÈSA tonal shift toward sun-aged neutrals definesthe season. From bleached Mastic Beige andSand to rich Tan, these hues offercross-category versatility - particularly in fluidtailoring, elevated utility, and modern separates.With forecasted growth between 2% and 7% forSS26, they signal a move away from autumnalbrowns toward lighter, more directional beiges.Soft and desaturated, the palette balancesstructure with ease, reflecting the dry light andquiet strength of desert landscapes.These tones transition effortlessly from casualto refined, offering high adaptability acrosswardrobe staples, outerwear, and accessories. Sandstorm EditKey FabricsOpen KnitMagnitudeMICROSegmentationEDGY & TRENDYRunway Share:0.3% Linen+10%In SS26 vs. last yearMagnitudeBIGSegmentationEDGYRunway Share:4.5% Scope: Europe, men. SandstormEditKey Fabrics1. HERMÈS2. EMPORIO ARMANI3. JACQUEMUS4. DOLCE & GABBANA5. PRONOUNCESandstorm Edit redefines familiar fabricswith a raw, desert-worn edge. Open knitsheds its usual softness for a rougher,weathered texture, capturing the grit ofsun-bleached terrain.