销售与营销技术行业报告-2024年上半年

Disclaimer This presentation is being furnished by Cascadia Capital, LLC (“Cascadia”) to the recipient and is intended as an outline of matters for informational and discussion purposes only. Theinformation contained in this presentation, including any market data and industry information, has been derived entirely from material supplied by public sources, which Cascadia believes tobe accurate; however, no independent verification of such material has been made and any estimates made by Cascadia based on material from such sources are by their nature inherentlyinexact. Accordingly, Cascadia does not make any representation or warranty, nor is any such representation or warranty implied, as to the accuracy or completeness of the informationcontained herein, and Cascadia is not responsible for any misstatements or omissions in this presentation. Cascadia has no obligation to update the information contained herein. This presentation may include certain statements, estimates and projections with respect to a company, or industry, including certain forward-looking statements. Any such statements,estimates and projections reflect various assumptions, which may or may not prove to be accurate or correct, concerning anticipated results and are subject to significant business, economicand competitive uncertainties and contingencies, all of which are beyond the control of Cascadia. Accordingly, there can be no assurance that such statements, estimates and projections willbe realized. Such statements, estimates and projections are likely to vary from actual results and those variations may be material. No such statements, estimates or projections constitute aguarantee, promise, forecast or prediction of the future and Cascadia does not represent or warrant that any estimates or projections will be achieved. Cascadia neither: (i) acceptsresponsibility for or makes representations as to the accuracy or completeness of any forward-looking statements, estimates or projections contained in this presentation, nor (ii) undertakesany obligation to update or revise any forward-looking statements, estimates or projections for any reason after the date of this presentation. All financial data in this presentation is providedfor informational and discussion purposes only. Past performance is not necessarily indicative, or a guarantee, of future results. There can be no assurance that any Cascadia project will achieve comparable results as those presentedherein. The information contained in this presentation is strictly confidential and may not be reproduced, distributed, disclosed or disseminated, in whole or in part, to any third party without the priorwritten consent of Cascadia. Cascadia Capital Overview Table of Contents •Founded in 1999, Cascadia is an independent advisory only investment bank, partnering with clients across the nation to deliveroutcomes globally. We have completed over 495 transactions globally and have seven office locations•Cascadia leverages our bankers’ deep sub-vertical industry expertise to deliver a more highly specialized degree of knowledge,positioning and process, resulting in premium valuation in a highly efficient process.•Our commitment is to deliver a customized and unique process for each client. We integrate storytelling and positioning with best-in-class financial and process rigor•Cascadia focuses on optimizing outcomes, not just getting deals done. Often this includes advice to go to market later when thecombination of company and market elements are more ideal. We pride ourselves on delivering direct advice focused solely on thebest interests of our clients Macroeconomic TrendsBroad Sales and MarketingTechnology TrendsOmnichannel Marketing &Analytics SubsectorContent Marketing & EventSubsectoreCommerce & CustomerExperience SubsectorLoyalty & CustomerEngagement SubsectorM&A and Capital RaiseTransactionsCascadia CapitalOverview12345678 Cascadia’s Sales & Marketing Technology Practice •With a focus on innovative software solutions and differentiated technology, our expertise spans across the sales & marketinglandscape from omnichannel marketing & analytics to content marketing & events, eCommerce & customer experience and loyalty &customer engagement Omnichannel Marketing & Analytics:Omnichannel solutions facilitate seamless customer engagement acrossdiverse channels, including online, offline, social, and voice platforms. Analytics tools offer invaluable insights intocustomer behavior and campaign performance, empowering businesses to make data-informed decisions and optimizetheir marketing efforts, thereby increasing ROI Content Marketing & Events:Solutions that empower businesses to effectively generate, curate, and distribute theirmessaging across a variety of mediums including blogs, videos, social media and email communications as well asvirtual and in-person events/meetings, thereby fostering enriched interactions with customers, prospects and channelpartners in order to