2025年管理您品牌的YouTube频道

Managing Your Brand’sYouTube Channel in 2025 7 OPPORTUNITIES THATMOST BRANDS WILL MISS SECTION 1: Why YouTube ChannelManagement Matters SECTION 2: 7 Opportunities thatMost Brands Will Miss inManaging Their YouTubeChannel Why YouTube ChannelManagement Matters A holistic video strategy onYouTube works better thanpaid efforts alone. Organic content engagement should drivepaid content strategy. YouTube is the No. 2Search Engine Worldwide. Just like every brand needs a Google searchstrategy, every brand needs a YouTube searchstrategy. 40% of global shoppers havepurchased products theydiscovered on YouTube.* Think of your channel as an extension of yourwebsite, instead of just a place to store videos. *SOURCE: Think with Googlehttps://www.thinkwithgoogle.com/data/youtube-product-discovery-statistics/ 7 Opportunities thatMost Brands Will Miss inManaging Their YouTubeChannel MISSED OPPORTUNITY #1: Not Optimized for Searchesof Their Own Brand Some brands struggle with an unfortunateproblem on YouTube; their brand does notrank No. 1 on YouTube searches for their ownbrand name. This happens when there arecreators or other publishers talking about thebrand that are driving better engagementthan the brand itself. An example of thisis Shake Shack, a highly respected brand,but one that hasn’t optimized its channel towin the battle of brand search vs. outsidepublishers and creators. This problem is evenmore unfortunate when the creators aresaying negative things about the brandor their products. MISSED OPPORTUNITY #2: Lack of OrganicVideo Discoverability To be successful on YouTube, brands needto create videos that have a chance ofbeing discovered organically. For example,Home Depot drives viewers to its channelby ranking high on searches for “homethermostats” with their “how-to” videosabout installing thermostats. Every brandshould try to optimize for key termson YouTube in the same way that theyoptimize for terms on their website. MISSED OPPORTUNITY #3: Channel HomepageNot Optimized Even when brands drive people to theirYouTube channel, they don’t alwaysknow how to keep them. Here are somethings every brand should do to keeptheir channel engaging: •Implement channel art•Set a channel trailer•Categorize Videos Into Playlistsand host those Playlists on theChannel Homepage•Add links to Other Social Platforms Playlists MISSED OPPORTUNITY #4: Not Leveraging YouTube Shorts YouTube Shorts have become an extremely popular way for consumers to engage with content on YouTube,reaching roughly half the U.S. population according to eMarketer. Some brands like Emirates have takenadvantage of this trend and have driven huge engagement on their YouTube channel because of it. MISSED OPPORTUNITY #5: Leaving OldContent on theChannel Sometimes it makes sense to leaveolder content on a channel if it's stillan important representation of thebrand or is driving recent engagement.But brands need to have a balanceof new and old content to keep usersengaged. Reebok, for example, hasa newer trailer video (6 months old),but most of the other videos on thechannel are 1-6 years old. Channelmanagers should work with a partnerif they’re not sure how to decide whichvideos should be archived, and whichshould remain on the channel. MISSED OPPORTUNITY #6: Not Taking Advantage ofEnd Screen Annotations The best way to increaseengagement within videos is toadd clickable elements that driveviewers to any of the following: visit brand's website watch another video watch a playlist subscribe to the channel WhatsApp is a brand thateffectively uses these tactics. MISSED OPPORTUNITY #7: Not Tracking What’s Working for Competitors Many brands also don’t have the resources or technology to track how competitive channels are performingand which videos of theirs are driving the most views. For example, KFC could be tracking the fact that theirchannel was far outpacing competitors in May but took a steep drop the rest of the year. This kind of trackingcan be critical in driving YouTube channel strategy for any-sized brand. Pixability BrandTrack How Pixability Can Help HOW PIXABILITY CAN HELP Pixability’s Industry-Leading YouTubeChannel Management Services We are the leading provider of YouTube channel management services globally, and the only company certifiedby Google for YouTube Content Insights, Brand Suitability & Contextual Targeting. We’ve managed channels forcompanies of all sizes, including these leading brands: HOW PIXABILITY CAN HELP Success Story:Pixability Worked WithPuma to Grow Their OrganicYouTube Presence & Views Organic Metrics Over Time HOW PIXABILITY CAN HELP Pixability’s Channel ManagementServices in a Nutshell YouTube ChannelSEO YouTubeChannel ContentManagement CompetitiveTracking Custom Reporting Deeper reporting thanyou can get on yourown, customized to fityour KPIs and uniqueneeds. Give your YouTubechannel an organiclift by optimizing atthe video, playlist andchannel level. Leverage our