假冒、盗版和2025年瑞士经济

Counterfeiting, Piracy andtheSwissEconomy 2025 Counterfeiting, Piracyand the Swiss Economy2025 This work was approved and declassified by the Working Party on Countering Illicit Trade on 26/05/2025. This document, as well as any data and map included herein, are without prejudice to the status of or sovereignty overany territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. The statistical data for Israel are supplied by and under the responsibility of the relevant Israeli authorities. The use ofsuch data by the OECD is without prejudice to the status of the Golan Heights, East Jerusalem and Israeli settlements inthe West Bank under the terms of international law. Note by the Republic of Türkiye The information in this document with reference to “Cyprus” relates to the southern part of the Island. There is no singleauthority representing both Turkish and Greek Cypriot people on the Island. Türkiye recognises the Turkish Republic ofNorthern Cyprus (TRNC). Until a lasting and equitable solution is found within the context of the United Nations, Türkiyeshall preserve its position concerning the “Cyprus issue”. Note by all the European Union Member States of the OECD and the European UnionThe Republic of Cyprus is recognised by all members of the United Nations with the exception of Türkiye. Theinformation in this document relates to the area under the effective control of the Government of the Republic of Cyprus. ISBN 978-92-64-41906-3 (PDF)ISBN 978-92-64-69467-5 (HTML) Illicit TradeISSN 2617-5827 (print)ISSN 2617-5835 (online) Photo credits:Cover © Evannovostro/Shutterstock.com. Corrigenda to OECD publications may be found at: https://www.oecd.org/en/publications/support/corrigenda.html.© OECD 2025 Attribution 4.0 International (CC BY 4.0)This work is made available under the Creative Commons Attribution 4.0 International licence. By using this work, you accept to be bound by the terms of this licence(https://creativecommons.org/licenses/by/4.0/).Attribution– you must cite the work.Translations– you must cite the original work, identify changes to the original and add the following text:In the event of any discrepancy between the original work and thetranslation, only the text of original work should be considered valid.Adaptations– you must cite the original work and add the following text:This is an adaptation of an original work by the OECD. The opinions expressed and arguments employed inthis adaptation should not be reported as representing the official views of the OECD or of its Member countries.Third-party material– the licence does not apply to third-party material in the work. If using such material, you are responsible for obtaining permission from the third party and forany claims of infringement.You must not use the OECD logo, visual identity or cover image without express permission or suggest the OECD endorses your use of the work.Any dispute arising under this licence shall be settled by arbitration in accordance with the Permanent Court of Arbitration (PCA) Arbitration Rules 2012. The seat of arbitration shallbe Paris (France). The number of arbitrators shall be one. Foreword Switzerland’s strong reliance on intellectual property (IP)is a clear source of strength and innovation.However, these qualities also expose itto the riskofcounterfeiting. Thestructure of the Swiss economy—anchored in high-value,IP-intensive sectors such aspharmaceuticals, luxury goods, and precision engineering—depends heavily on safeguarding innovationandbrand integrity.The global prestige of Swiss brands,however,makes them vulnerable tocounterfeiters, particularly in regions where IP enforcement is weak or ineffective. This illicit activity posesa serious threat to Swiss rights holders, the government, andtosocietyin general. It undermines faircompetition, diverts revenue from legitimate businesses, erodes consumer trust, and, in some cases,endangers consumer health and safety. This OECD report presents robust empirical evidence on the risksthatcounterfeitingposestoSwiss-branded products. It provides a comprehensive assessment of the scale of global trade in counterfeit goodsthatinfringe onSwiss IP rightsandassessesthe economic impactthis hason the Swiss government andindustry. The report also features an in-depth analysis of the watchmaking sector—the most affectedindustry—andexaminesthe role of small parcels in the distribution of counterfeit goods, a tactic often usedby counterfeiters to evade detection. The findings areof concern. In 2021, the estimated value of global trade in counterfeit goodsthatinfringedSwiss trademarkswasUSD 4.7 billion(CHF 4.47 billion), equivalent to 1.3% of Switzerland’s total exports.The economic consequences were considerable: counterfeiting led to an estimated USD3 billion(CHF2.73 billion) in lost sales across affected Swiss industries and resulted in the lossof over 6000 jobs. These results underscore th