如何在企业创新管理中脱颖而出

By now, you’ve learned that being innovative in an organization isn't the sameas being creative. Successful innovation management requires strategy,insight-sharing, validation framework, and an implementation process. But what are the best practices in creating effective innovative management, andhow can you keep the good ideas flowing without drowning it in too much process? In this white paper, you’ll learn how innovation can flourish in the face of growingcompetition, changing customer needs, and even global crises. You’ll alsolearn how successful corporate idea management boosts operating efficiency,increases market share, and, ultimately, helps you be more profitable. More importantly, you’ll discover the fundamental practices that drive winninginnovation programs, and you’ll also meet the tools that let you effectively come upwith ideas and tests them across your teams. At the conclusion, you’ll find a convenientchecklist for companies that want to strengthen their innovation maturity. DEFINING CORPORATE INNOVATION Innovation is difficult to define in the corporate context, so here’s how othercompanies interpret it and several common characteristics emerged: •Innovation is about adding incremental changes to established processes, often byexperimenting with the old and the new, rather than inventing something worldchanging.•Ideas should deliver measurable improvements to an organization.•Innovation can impact all aspects of your business, such as products, services, brandimage, internal processes, revenue model, networking capabilities, and sales channels.•Innovation is about bringing the concept into widespread use, not just about coming upwith an idea.•Successful innovation is a combined creative endeavor of many individuals (from bothinside and outside your company). Given these traits, it’s easy to definecorporate innovationas a strategic methodof collecting, managing, validating, and implementing ideas from multiple sourcesto improve the company’s offerings, processes, business model, or revenue. Enterprises can no longer side-track innovation activity. High-growing businessesmake it a part of their corporate strategy, and we’re going to show you why. WHY INNOVATION MANAGEMENTIS ESSENTIAL FOR COMPANIES Do you know how long-standing enterprises like 3M, Reuters, Rolls-Royce, and Phillipsmanaged to be successful? Their longevity is attributable to their ability to innovateconsistently. It’s precisely new ideas that help companies to face new challenges and stayrelevant for their customers over many decades. •FASTER COMPANY GROWTH:Innovativeapproaches help build engagingexperiences to retain your audience.They also allow organizations to producenew offerings in unfamiliar fields toattract new customers. Customer needs change and evolve, andyour offerings should keep up if youwant to maintain relevance. Currently,more than halfof enterprises enhancecustomer satisfaction and userexperience by implementing newtechnologies. •STRENGTHENED BUSINESS CULTURE:Innovation can motivate people andmake them proud to be a part of yourcompany. It’s also essential for talentacquisition, as potential recruits want towork in an open-minded company. •IMPROVED EFFICIENCY:Refinedprocesses, advancement in corporatemanagement allocation, and innovativetechnologies help companiesincreaseemployeeproductivityandoperationalefficiency. Additionally, companies that master the essential innovation practices deliver significantlygreater economic profits than those that don’t. What are these practices? Next, you’ll learnhow you can get the most benefits out of your innovation initiatives. SUCCESSFUL INNOVATIONMANAGEMENT BEST PRACTICES Corporate innovation is almost always a jointly owned process. For example, digitaltransformation projects would involve IT operations, development, and businessdepartments. You need to combine the creative endeavors of many individuals, assess them, andincorporate them into your company. To achieve this, companies should use an innovationmanagement framework built around proven practices and techniques. SET AND MEASURE EXPECTATIONS Your initiatives should have realistic goals and be tangible enough to stimulate action.Innovation must improve something, and business owners will want to know whatexactly. This means that every idea should list precise performance targets,implementation timelines, and expected returns. Quantifying results is another tricky part. Over-reliance on benchmarks and results canhinder progress, leading employees to produce frequent but less impactful ideas. You also need to know when to measure outcomes. Measuring outcomes too soon can leadto premature conclusions that hurt the program and demoralize employees. Business strategy can be the primary driver of innovation, since substantial initiativescome with significant risks. That’s why innovation management includes identifying andmanaging risks. To guide your company’s investments, you must keep a well