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a vision of green The rise of pistachio AGENDA Origins of the trendWhy pistachio?The power of colorApplication spotlightEXBERRY® color solutions35789 What you will learn: •Pistachio is more than a flavor – it’s a visualand emotional cue•Color is non-negotiable for consumer perception•EXBERRY® helps brands tap into the trend withconfidence, creativity, and clean labels The sparkOrigins of the trend Pistachio has emerged as a global sensation, fromthe UK to the US to the UAE. Once a quietly premiumflavor in artisan desserts, it’s now a symbol of indul-gence, wellness, and visual elegance. In the first quarter of 2025, worldwide product laun-ches featuring pistachio ingredients hit a five-yearhigh.1 Middle eastern roots, global appeal Deeply embedded in Middle Eastern culinary traditi-on, pistachio is synonymous with hospitality and luxu-ry. Paired with flavors like rose and saffron, it’s a heroin treats like baklava and Turkish delight. This heritagehas now found modern expression in the viral sensa-tion Dubai chocolate, which features a creamy pista-chio filling. In 2024, dozens of European brands launched theirown “Dubai style chocolate” products in responseto the trend.2Angel hair chocolate – which is filledwith pişmaniye, pistachio cream, vanilla, pomegrana-te, and raspberry – is already emerging as the “nextDubai chocolate.”3 A visual language of indulgence For Gen Z and Millennials, flavor discovery is oftendriven by aesthetics. Pistachio’s soft green tone tapsinto a broader craving for pastel palettes, minima-list luxury, and wellness-inspired design. The shadehas become a huge favorite in pop culture, fashion,and décor in recent times, with Good Housekeepingsaying: “The soft and sophisticated hue, effortlesslycombining freshness and elegance, is making its markas the standout color for summer 2025.”4 Fueled by digital culture On TikTok and Instagram, pistachio has become avisual cue for indulgence. From lattes to cream-fil-led croissants and artisan gelatos, pistachio creationsare made to be shared. Global bakeries and cafés areembracing the trend, proving that in today’s market,beauty and flavor go hand in hand. Once niche, now mainstream, pistachio providesmanufacturers with opportunities to combine richtradition and modern visual storytelling. Why pistachioFlavor + emotion + visual storytelling Pistachio isn’t just trending because it tastes good – itresonates because it feels good. It’s a flavor that tapsinto comfort and nostalgia, while its aesthetic alignswith today’s appetite for wellness, authenticity, andquiet luxury. Pistachios are also a sustainable optiondue to the nut’s drought-resistant qualities.5 It hits multiple consumer touchpoints, making it apowerful asset for product innovation. Emma FieldingTechnical Sales Pistachio is such an iconicshade, whether food and drinkor fashion and home decor.It‘s great to see how viral thisflavor and color have becomethanks to social media! A flavor that balances indulgence and wellnessWith its creamy, subtly savory profile, pistachiooffers a unique alternative to more traditionaldessert flavors. Often perceived as a “healthier indulgence,” pistachiofeels aligned with Mediterranean diets and naturallifestyles, especially when used in formats like gelato,nut butters, or dairy alternatives. Emotional cues: nostalgia meets new luxury Pistachio evokes emotional familiarity across culturesbut, in today’s landscape, it’s being redefined. In high-end bakery and café spaces, it’s a premium, photoge-nic option that is treated with the same reverence asmatcha or yuzu. It bridges generations: comforting for older consu-mers, aspirational for younger ones.7The flavor istimeless, but the presentation is fresh. The power of visual storytelling Today’s consumers shop with their eyes –especially online. Pistachio’s soft green hue iscentral to its appeal, signaling flavor, natur-alness, and sophistication all at once. Whet-her it’s Dubai chocolate, a pastel glaze on acroissant, or a pistachio-infused latte,color iscritical to the flavor promise. If the color doesn’t match consumer expecta-tions, the entire product experience can fallshort – especially in today’s fast-paced digitalworld. The power of colorIn the pistachio trend Pistachio’s distinctive hue has become synonymouswith premium quality and is instantly recognizable onstore shelves and social media feeds. However, naturalpistachio tones can skew beige or gray. For product developers, achieving a vibrant, creamygreen shade is essential to meet consumer expecta-tions and stand out in a crowded marketplace. At thesame time, artificial additives can undermine the “na-tural indulgence” that pistachio is meant to represent. Formulating thefuture of pistachioOur experts make switching toEXBERRY® simple. We can provi-de support throughout the entireproduct development processincluding: Enhancing visual appeal naturally EXBERRY® can provide the perfect solution for pista-chio product