Hiroko Sato * | Equity Analyst813 5251 6185 | hsato@jefferies.comKen Oiwa, CFA * | Equity Analyst+813 5251 6126 | koiwa@jefferies.comSource: Company data, Jefferies Company DescriptionMonotaRO Co Ltd.MonotaRO was founded in 2000 by CEO Kinya Seto targeting MonotaRO provides Internet based Marketplace platform that specializes inMRO (Maintenance, Repair and Operating) products to business customers from enterprise big-size Corporation to small-shop clients such asmanufacturers, car maintenance factories and contractors. Also, individual clients looking for particular parts can purchase from MonotaRO too.MonotaRO products include cutting tools, nails, safety products, bearings, fasteners and industrial equipment.Company Valuation/RisksMonotaRO Co Ltd.Our PT of ¥2,670 is based on FY26E EPS. The stock has been trading in the 30-50x P/E range. Relative to other ecommerce-related stocks inour coverage, MonotaRO benefits from: 1) a stable earnings outlook; 2) consumers' shift to online in the long run; and 3) less-intense threat fromAmazon. As a result of these factors, MonotaRO's valuation continues to trade at a premium to most domestic peers but valuation has gone uptoo much. Upside risks: Fundamental surprises and also macro conditions such as interest rate and yen appreciation.Analyst Certification:I, Hiroko Sato, certify that all of the views expressed in this research report accurately reflect my personal views about the subject security(ies) and subjectcompany(ies). I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the specific recommendations or viewsexpressed in this research report.I, Ken Oiwa, CFA, certify that all of the views expressed in this research report accurately reflect my personal views about the subject security(ies) andsubject company(ies). I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the specific recommendations orviews expressed in this research report.Registration of non-US analysts:Hiroko Sato is employed by Jefferies (Japan) Limited, a non-US affiliate of Jefferies LLC and is not registered/qualified asa research analyst with FINRA. This analyst(s) may not be an associated person of Jefferies LLC, a FINRA member firm, and therefore may not be subjectto the FINRA Rule 2241 and restrictions on communications with a subject company, public appearances and trading securities held by a research analyst.Registration of non-US analysts:Ken Oiwa, CFA is employed by Jefferies (Japan) Limited, a non-US affiliate of Jefferies LLC and is not registered/qualifiedas a research analyst with FINRA. This analyst(s) may not be an associated person of Jefferies LLC, a FINRA member firm, and therefore may not be subjectto the FINRA Rule 2241 and restrictions on communications with a subject company, public appearances and trading securities held by a research analyst.As is the case with all Jefferies employees, the analyst(s) responsible for the coverage of the financial instruments discussed in this report receivescompensation based in part on the overall performance of the firm, including investment banking income. We seek to update our research as appropriate,but various regulations may prevent us from doing so. Aside from certain industry reports published on a periodic basis, the large majority of reports arepublished at irregular intervals as appropriate in the analyst's judgement.Investment Recommendation Record(Article 3(1)e and Article 7 of MAR)Recommendation PublishedRecommendation DistributedExplanation of Jefferies RatingsBuy - Describes securities that we expect to provide a total return (price appreciation plus yield) of 15% or more within a 12-month period.Hold - Describes securities that we expect to provide a total return (price appreciation plus yield) of plus 15% or minus 10% within a 12-month period.Underperform - Describes securities that we expect to provide a total return (price appreciation plus yield) of minus 10% or less within a 12-month period.The expected total return (price appreciation plus yield) for Buy rated securities with an average security price consistently below $10 is 20% or more withina 12-month period as these companies are typically more volatile than the overall stock market. For Hold rated securities with an average security priceconsistently below $10, the expected total return (price appreciation plus yield) is plus or minus 20% within a 12-month period. For Underperform ratedsecurities with an average security price consistently below $10, the expected total return (price appreciation plus yield) is minus 20% or less within a 12-month period.NR - The investment rating and price target have been temporarily suspended. Such suspensions are in compliance with applicable regulations and/orJefferies policies.CS - Coverage Suspended. Jefferies has suspended coverage of this company.NC - Not covered. Jefferies does not cover this company.Restricted - De