2025年非洲移动应用市场格局的变化

Report DescriptionMethodology:This report is a comprehensive data analysis based on our own data and public information from third-party.The conclusions are derived fronobjective data analysis without any biased opinionLogical Framework:This report focuses on key application categories in Africa's mobile app market,and interprets the changes in market volume, user behavior andleading apps in theoverall African mobile market as well as in Eastern Africa, Southern Africa,Western Africa,Northern Africa and MiddleAfrica between January 2022 and December 2024 by selecting the metrics of average time spent per user, app open count per user, etc. Therankings in the report cover the top apps in each category, and present the app market landscape by showing apps' ranking position, usagestatistic,developer,etcData Description:The data used in this report, including average time spent per user, app open count per user, etc., come from DataSparkle. Data displayed in thisreport are rounded to at most two decimal placesCategory Definition:Theapplication categories in this report areall aligned with Google Play application categories Copyright 2025 DataSparkle PrefaceThe digital wave is transforming life across Africa.With its youthful population and a mobile-first approach,the continent's mobileapp market is thriving.Mobile apps are not only deeply integrated into daily life but are also demonstrating growing influence acrossvarious sectors. This report aims to provide a comprehensive analysis of Africa's mobile app market, offering readers valuable insightsand trend forecasts.Grounded in the current state of Africa's digital economy, this report examines key infrastructure indicators such as smartphonepenetration and mobile network coverage to systematically review the development of Africa's mobile app market over the past yearIt focuses on five active app categories-artificial intelligence, games, finance, shopping, and maps & navigation-and provides in-depthanalysis of user base, growth trends, and market performance, shedding light on industry dynamics.We look forwardto discussingwithyoutofurther empowerappgrowth inglobal markets!Rapid evolution of the Almarket Mobile gaming sector onDigital financial servicestheriseIwidelyembracedTonline shopping Copyright @ 2025 DataSparkle CONTENTSCopyright 2025 DataSparkle Contents01REPORTDESCRIPTION02PREFACE03EXECUTIVE SUMMARY06CHAPTERI:AFRICASHAPESITSDIGITALFUTURE1.1 Africa's economy maintains steady growth1.2Africa'spopulationsurpassed1.5billionwithnotableurbanizationprogress1.3 The shift to smartphones gains momentum1.4 Africa sees consistent growth in mobile users 12CHAPTERII:ACCELERATING GROWTHOFAFRICA'SMOBILEINTERNET2.1 Mobile internet ussersgrewsteadilyfor14consecutiveyears2.2Growth in 4G usage rate and time2.3 Growth in WIFImonthly usage per userxceeded20%2.4 Mobile data costs in more than half of Africancountries were below the global average2.5 5G commercialization takes shape in Africa19CHAPTERII:PORTRAITOFMOBILEUSERSINAFRICA3.1Africa's mobile user base was dominated by the 18-34 age group3.2 Time spent on mobiles in Africa reached 3.95 hours daily3.38 PM-10 PM identified as peak hours for mobile usage3.4Social apps arehighlyfavored byAfrican users25CHAPTERIV:TRENDSINAFRICA'SMOBILEAPPMARKET4.1 Active mobile app users exceeded 380 million4.2 Health & fitness apps keep gaining popularity4.3 The average monthly usage time of mobile apps increased by 6 hours per user4.4Theaveragemonthlyappopen count exceeded 1,700per user31CHAPTERV:INTENSIFYING COMPETITIONAMONGDEVELOPERSINAFRICA5.1Africa's mobile app developers exceeded 96,0005.2 The Top 500 apps in Africa were developed by364 developers5.3Chinesedevelopers stay aheadas emerging market players enter the scene QtoS CONTENTS15Copyright @ 2025 DataSparkle Contents36CHAPTERVI:AFRICA'SBOOMINGMOBILEAPPMARKET6.1"MillionClub"grewto800apps6.2 25 app categories showed faster user growth than Africa's average6.3 Over 39,000 apps had an average daily open count of more than 2.13 per user6.4Thechanginglandscapeof popularappverticals inAfrica64APPENDIX:TOPMOBILEAPPSBYACTIVEUSERSINAFRICA2O2(a) Communication(b) SocialDotosporkle(c) Photography(d) Video players & editors(e) Tools(f) Music & audio(g)Productivity(h) Games(i)Entertainment(i) Travel & local75CONCLUSION CHAPTERAfrica shapes its digital future1.1Africa'seconomymaintainssteadygrowth1.2 Africa's population surpassed 1.5 billion with notable urbanization progress1.3 The shift to smartphones gains momentum1.4 Africa sees consistent growth in mobile users Digital economyto propelAfrica'sgrowthAfrica,theworld's second-fastest growingeconomy,isprojected to see 4.1%GDP growthby2025.With 1.5billionpeopleand rapidurbanization,its digital economy is thriving.By2030,the mobile economy could add $170billion to Sub-Saharan Africa,emerging as apivotal growth engine. Africa's economy maintains steady growthGDPgrowthratesinAfricabyregion(2024e-2026e)oSPWesternAfrica4.6%2024e2025eA