户外媒体的可持续发展：2025开源行业指南

An Open-Source Industry Guide Table of Contents Open Source Framework forSustainability in OOH Media Introduction to Sustainability in OOHMedia 1.Environmental Responsibility in OOH Media Carbon Emissions and OOH MediaDetailed Analysis of Emissions Sources in Classic OOH andDOOH1. Sustainable Content Creation and DistributionEnergy-Efficient Fonts and Color Palettes for DOOH1.Recycling and Reuse Practices for Classic OOH2. Green Technology IntegrationAdvancements in LED Panels and E-Ink for Reducing EnergyUsage1. Case StudiesSuccessful Environmental Initiatives in OOH Media1. Materials and Design Efficiency Classic OOH: Posters, Billboards, and Lighting1.DOOH: LED, LCD Panels, Reflective LCD, E-Ink Technology2.Use of Recyclable and Sustainable Materials3. Energy Efficiency Power Management Systems in Digital Signage1.Renewable Energy Sources: Solar, Wind, and Green Energy(Case Study)2. Table of Contents Open Source Framework forSustainability in OOH Media 3.Social Impact of OOH Media Community Engagement Through OOH Leveraging OOH for Social Causes (e.g., Moving HeartsInitiative)1.How OOH Media Supports Positive Social Messaging2.Special Pricing for Environmental and Social Impact3. Aligning with Global Sustainability GoalsSupporting ESG-Conscious Advertisers and Initiatives1.Amplifying Messages for Sustainable Brands2. Contributing to Local CommunitiesEncouraging Responsible Use of Planet Resources ThroughMedia1. Case StudiesSocial Impact Campaigns Successfully Amplified by OOH Media1. 4.Economic Viability of Sustainable OOH Cost Efficiency and Resource Utilization Media Inventory Utilization: From 60-70% and the Potential toIncrease Revenues1.Resource Costs: P&L Breakdown for Media Owners (IncludingRental, Capex, and Operational Costs)2. New Business Models for Sustainable OOH Green DOOH: Attracting Environmentally-Conscious Advertisers(e.g., Pledge 50)1.Special Pricing for Green Companies (e.g., Recycling,2. Estimating the Impact of Sustainable Practices on Revenue andCosts1. Case Study: Economic AnalysisAnalyzing Costs and Revenue from Green DOOH in Malaysia1. Table of Contents Open Source Framework forSustainability in OOH Media 5.Measurement and TechnologySolutions for Sustainability Carbon Footprint Measurement ProtocolsTools and Software for Tracking Carbon Footprints in OOHMedia1. Energy-Efficient Technologies Dynamic Power Management Systems in DOOH1.Use of AI and Programmatic Automation to Optimize OOHCampaigns and Reduce Carbon Footprint2. Technology for Resource EfficiencyNew Hardware Innovations: E-Ink and SustainableManufacturing Processes1.Future Trends in Reducing Energy Consumption for Digital2. 6.Stakeholder Collaboration andEngagement Roles and Responsibilities of Key StakeholdersMedia Owners, Agencies, Advertisers, and Industry Associations1.Collaboration Strategies for Promoting Industry-WideSustainability2. Building a Sustainability-Driven CultureEngaging Stakeholders to Align with Global Sustainability Goals1.Attracting ESG-Conscious Advertisers and Partners2. Consumer Awareness and ParticipationEncouraging Consumers to Engage with Sustainability inAdvertising1. Table of Contents Open Source Framework forSustainability in OOH Media 7.Roadmap to Net-Zero OOH Step-by-Step Framework for Reducing Carbon FootprintCreating a Sustainability Roadmap for Media Owners andAdvertisers1.Curating Products and Packages for Energy-Efficient Sites2. Carbon Offsetting and Trading CreditsOpportunities for Offsetting Carbon Through Carbon Credits1. Programmatic AutomationUsing Data and Impressions to Minimize Campaign CarbonFootprint1. Monitoring Sustainability Progress 38 8.Comparing OOH with Other MediaChannels Carbon Efficiency of OOH MediaComparing OOH’s Carbon Footprint to Other AdvertisingChannels1.Defending OOH as a Sustainable and Effective Medium2. Unique Sustainability Benefits of OOH Over Other MediaChannels1.Future Opportunities for Sustainable Advertising2.Advantages of Sustainable OOH 9.Future Trends in Sustainable OOH 40 Emerging Technologies in Sustainable OOH Future Hardware and Software Innovations1.Predictions for Energy Consumption and Efficiency in the OOH2. Preparing for the FutureAnticipating Future Challenges and Opportunities inSustainable OOH1. 42 10.Appendices Glossary of Key Terms List of Resources and ToolsReferences and Further Reading F O R W A R D Theworld faces an unprecedented climate Inlight of this,our journey toward Net Zerodemandsthatweaddress thelargestsources of carbon emissions,whichincludeenergyproduction, crisis,withglobalcarbonemissionsexceeding41.6 billion tonnes in 2024,up Thisrelentless carbon output has driven global temperatures to rise by approximately1.5°C levels, leading to devastating impactsonecosystems,economies,andcommunities.The global cost of climatechange damage is estimated to be between$1.7trillion and$3.1 trillion per year by A single ad is said to generate70 tons of CO2equiva