2024年普吉岛别墅和公寓市场

Phuket Villa& Condominium An overview review of Phuket’s Villa & Condominium market in 2024 Year-Endby Knight Frank Thailand 2024 Year-End knightfrank.co.th/research Phuket remains a favorite destination as tourists return year after year, resulting inconsistently high hotel occupancy rates. This ongoing trend has had a positive impact onboth the condominium and villa markets. In 2024, the real estate sector in Phuket saw itsmost vibrant year in a decade, as reflected in strong sales figures and a record number ofnew project launches. POPULAR AREAS FOR BUYERS A market survey focusing on condominiums and villas along the westerncoastline, from Mai Khao Beach to Rawai Beach, identified key locations thatcater to both residential buyers and investors. Knight Frank Thailand’s researchteam found that high-demand zones, infrastructure and amenities have beendeveloped to enhance residents’ quality of life and ensure long-term investmentvalue. POPULAR DESTINATIONS WITH TOP-NOTCH AMENITIE Luxury Condominium & Villa Zone This zone attracts affluent expatriates and investors looking for high-endresidences. The most sought-after locations include Laguna (Bang Tao), CherngTalay, Layan, and Naithon, where luxury developments and premium facilitiesare easily accessible. Tourist Hotspot These areas experience strong rental demand year-round, particularly in both thehigh and low seasons. Popular locations include Rawai, Nai Harn, Karon, Patong,and Surin. Rawai Beach is particularly favored by expatriates. Additionally,Central Food Retail has expanded its supermarket presence here to support thegrowing residential community. Beachfront/Sea View Properties These locations are ideal for buyers seeking privacy or rental investmentopportunities targeting foreign tenants. Limited land availability and zoningrestrictions have resulted in a complete exhaustion of developable space, keepingproperty prices high. Key locations include Kamala and Bang Tao. EMERGING MARKETS EXPERIENCING SIGNIFICANT GROWTH Certain inland areas still offer relatively affordable land prices with strong futurepotential. Locations such as Sri Sunthorn, Thepkrasattri, Phru Champa, and BangJo are witnessing increased villa development due to their proximity to PhuketTown and essential amenities. Condominium and VillaSupply & Demand Overview SUPPLY There has been a noticeable risein reputable real estate developersentering the Phuket market in 2024.Their developments emphasizefunctionality and quality, offeringbuyers a wider variety of choices. Asa result, these projects have attractedsignificant attention, with buyersshowing confidence in the credibilityand reputation of these developers. The total villa supply reached 6,660units, with 1,263 new units added in2024, representing a 50.9% increasefrom the previous year. This markedthe highest annual villa supply growthin a decade. The most active villadevelopment zones included PhruChampa (22.9% of new supply), CherngTalay (18.6%), and Bang Tao (11.8%). The total condominium supply inPhuket reached 38,276 units in 2024.This year witnessed unprecedentedgrowth in new launches, withapproximately 10,458 units enteringthe market-an increase of 148.3%compared to the previous year. TheBang Tao area led new condominiumdevelopments, accounting for 59.6%of all launches due to its excellentamenities and strong rental demand. DEMAND Condominiums and villasremained strong. In 2024, 6,156new condominium units were sold,marking a 59.8% increase fromthe previous year, with Bang Taorecording the highest transactionvolume. Meanwhile, 573 villas weresold, reflecting an 18.1% year-on-year increase. The villa market hasremained resilient since the COVID-19 pandemic, as buyers favor thisasset class for its higher rental yieldpotential compared to condominiums. High-demand rental areas includeBang Tao, Cherng Talay, and Rawai. than other nationalities, which hassignificantly contributed to the steadygrowth in property sales. The expansion of new supply hasprovided buyers with a wider rangeof location options tailored to theirbudgets. The primary buyer groupsremain dominated by Russians andChinese. These buyers not only acquireproperties for personal use but also asinvestments for rental income. Bothgroups are known to spend extendedperiods living in Phuket, more so Furthermore, the government’s visawaiver program for tourists from 93countries has enhanced Phuket’sappeal as a destination. This policy hasboosted traveler confidence and helpeddrive a notable increase in the numberof tourists visiting the island. PRICING TRENDS quality-focused developments, withan emphasis on larger units that offera villa-like living experience. Thevarying popularity and amenitiesacross different zones also contributeto the price disparities observed in themarket. Bang Tao features the highest-pricedvillas. This year, villa prices haveexperienced an upward shift, drivenby the growing demand from buyersseeking larger spaces, of