Zeta Global Holdings Corp-A 2024年度报告

ANNUAL STOCKHOLDER LETTER Zeta Stockholders – 3.And we have seen a surge in adoption of our Gen AIproducts that empower our customers to be moreproductive, personalized, and precise with theirmarketing dollars. In 2024, 126 brands adopted our'DWD&ORXG$,ZLWKLQLWVĆUVW\HDURIODXQFK$,$JHQWusage grew nearly 200% sequentially in Q4, and over1,000 behavioral taxonomies were created using AI—doubling the number of taxonomies in our platform. 2024 was a pivotal year for Zeta. The bets we made 7years ago on AI, our belief in a ‘1 of 1’ marketing platform,and our commitment to customers’ success all convergedto deliver record results—again. Our vision of an all-in-one marketing platform with AI and data at its core is nowmore than a strategy. It’s a competitive advantage that webelieve is resonating in the market: 1.From 2021 to 2024, we achieved a 30% compoundannual growth rate and 2024 marked our 5thconsecutive year with over 20% revenue growth,while also expanding Adjusted EBITDA and Free CashFlow margins for 5 consecutive years. In the fourthquarter of 2024 we beat and raised guidance for the14th consecutive quarter. Zeta is shaping what AI-powered marketing looks like inpractice, not in theory. Enterprises are looking to Zetato improve productivity, deliver personalization at scale,and develop marketing programs with a measurable andsuperior return on investment. This is our core valueSURSRVLWLRQ:HEHOLHYHZHKDYHFUHDWHGDSRZHUIXOcompetitive advantage that will endure in times ofuncertainty and thrive in times of security. 2.Not only are we set to surpass our original Zeta 2025plan, but we exceeded our 2025 revenue target anentire year ahead of schedule. As a result, we issuedour next medium-term plan, Zeta 2028, which callsfor revenue to increase at a 20% organic compoundannual growth rate over the next four years, resultingin over $2 billion in annual revenue by 2028, at least25% Adjusted EBITDA margin, and at least 16% FreeCash Flow margin. Today’s CMOs are being asked to do more with less. Morethan ever, they have been tasked with driving actionable,attributable, and sustainable results. This requires next-generation solutions that are positioned to disrupt thestatus quo and deliver results at a lower total cost thanever before. Zeta’s ability to resolve signals down to anidentity and provide a 360-degree view of a customer,unlocks tremendous advantage for enterprise brands :HèYHODXQFKHGRXUQH[WPHGLXPWHUPSODQ=HWDZLWKWKHVDPHFRQĆGHQFHWKDWSRZHUHG=HWD2XUWDUJHWVUHćHFWDQDPELWLRXV\HWDFKLHYDEOHWUDMHFWRU\20% organic revenue CAGR between 2024 and 2028,Adjusted EBITDA margin improvement of 580 basisSRLQWVWRDWOHDVWPDUJLQDQGIUHHFDVKćRZPDUJLQexpansion of 700 basis points to at least 16% overthis timeframe. who need to reach new and existing customers within-market intent on their preferred channel. Enterprisesare actively moving away from legacy marketing clouds toeliminate complexity, cut costs, and consolidate aroundfewer, smarter, more modern platforms. Zeta is ideallypositioned to solve these complex challenges with anall-in-one solution. 7KLVVKLIWIURPê=HWD:KRëWRê:K\=HWDëWRHYHQWXDOO\“Must Have Zeta” was most apparent at last year’s mostsuccessful annual Zeta Live conference yet. More than1,100 visionaries, business leaders and practitioners frommore than 400 enterprises attended in person, doublingattendance year-over-year. And we’ve seen this shiftresult in a measurable improvement to our U.S. NPS scoreof 8-points year-over-year to 55. In conclusion, I am incredibly proud of our team andwhat we have accomplished this past year. We wouldsincerely like to thank our customers, partners,stockholders, and Team Zeta for another incredibleyear. While we have come a long way on our journey, Ilike to say that we believe we are just getting started! :HDOVRFRQWLQXHWREHUHFRJQL]HGIRURXUFRPPLWPHQWto our people. For the third year in a row, Zeta wasUHFRJQL]HGDVRQHRI%XLOW,QèVê%HVW3ODFHVWR:RUNëDQGIRUWKHVHFRQG\HDULQDURZ=HWDZDV&HUWLĆHGDVDê*UHDW3ODFHWR:RUNëJOREDOO\7KLVLVWKHKLJKHVWIRUPof recognition an employer can achieve globally, andit demonstrates the impact that our investment in ourPeople & Culture has made over the past several years.Looking ahead to 2025, our strategic drivers includecontinuing to see increased consumption from our GenAIagents, traction from our One Zeta initiative, increasingmonetization of Zeta’s Publisher Cloud, and expandingour channel capabilities including mobile. On behalf of all of us at Zeta, thank you for yourongoing support of our vision Sincerely, David A. SteinbergCo-Founder, Chairman, & CEO (Mark One) ☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year ended December 31, 2024OR☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934FOR THE TRANSITION PERIOD FROM _________TO_____