迪阿股份：2024年年度报告

LettertoShareholders LetTrueLoveBecometheChoiceofOurTimes DearShareholders, 2024marksthethirdyearsinceDRCObecameapubliclylistedcompany.Overthesethreechallengingyears,wehavewitnessedthereshapingofglobalgeopoliticaldynamics,experiencedthestructuraldivergenceofconsumermarket,anddirectlyfacedtheprofoundtransformationbroughtaboutbythereversalofChina’sdemographicdividend.As the world stands at the crossroads between old and new orders,we nowunderstandmoredeeplythaneverthatembracingchangeisessentialtoacompany’sgrowth.Inamarketenvironmentfullofuncertainties,DRhasdistinguisheditselfwithitsuniquepositioning—becomingtheworld’s only premium jewelry brand dedicated to the expression of true love.Amid fierce industrycompetition,wehavetakenadifferentiatedpath,carvingoutadistinctivepresenceintheglobaljewelrylandscape. ChangeandConsistency Inaneraofmaterialabundanceandemotionalanxiety,youngpeople’sviewsonloveandmarriageareundergoingaquietyetprofoundtransformation.Thisshiftreflectsnotonlyeconomicpressuresandacrisisofsocialtrustbutalsoare-examinationofpersonalvaluesandlifestylesbyanewgeneration.Marriage,onceconsidereda“lifedefault,”hasgraduallybecomean“optionalchoice.”Youngpeopleareredefiningtheirownemotionalnarrativeswithgreatercautionandfreedom. DRhasalwaysuphelditsoriginalmission:toaccompanythosewhobelieveintrueloveandthosewholongforlovebutdoubtitsattainability.Wefirmlybelievethatloveisadeeplyrootedhumanneed,andatimelesscodeofcivilization.Wealsobelievethattrueloveisoneofakind,justlikeeveryDRDiamondRing,engravedwithauniquecode. Inaneraofdiversevalues,DR’sinterpretationof“thesoletrueloveinonelife”isevolvingwiththetimes.Tous,loveisnotashackle—it’swings.It’snotaboutcompromise,butsymbiosis.Loveshouldbringasenseoffreedom,mutualsupport,andsharedgrowthtowardabetterfuture.Thatisthehighestformofromance,anditistheverybeliefthatDRholdsdear. ReflectionandReview Overthepastyear,guidedbycultureanddrivenbyinnovation,wewroteDR’sromanticchapterontheglobalstage.AtParisFashionWeek,DRBridalGoldsharedthespotlightwithmodernChinesebrides.InfrontofourflagshipstoreattheLouvre,couplesfromdifferentculturescelebratedlovewithsymbolicredstringsduringtheQixiFestival.AtBarcelonaBridalFashionWeek,elegantweddinggownsshonealongsideluxuryDRjewelry.AndattheParisOlympics,championschoseDRtoturntheircommitmentintoalifelongvow.Thisyear,DarryRingbecameaglobalsensation.InJunealone,oursearchvolumetopped65million,a118.8%increaseyear-on-year,placingusatthetopofthetrendingtopicsonCreatorsSearchInsights.Oursocialmediafollowingoverseassurpassed850,000;150newproductscoveredeveryromanticmilestone;over50patentsdemonstratedourinnovationstrength.TwoofourdesignswonPlatinumattheMUSEDesignAwardsandGoldattheNewYorkProductDesignAwards.ThesebrilliantmomentsserveasvividproofofDRspreadingChineseromanceacrosstheworld.WithitsuniqueculturalDNA,DRisbecomingasymboloftrueloveforyoungpeopleworldwide. Thisyear also gave us a clearer understanding that under the new norm of tiered consumption andincreasinglydiverseneeds,wemuststayaheadinuserinsights,trulyunderstandingthedeepermotivationsbehindemotionalneeds.Wemustestablishauniquevalueidentity,makingthebrandanemotionalanchorforusers.Wemustbreakfreefromhomogenizedcompetitionwithinnovativeproductsthatsurpriseanddelightconsumers.Andwemustevolveretailservicesfromstandardizedtopersonalized. ChallengesandOpportunities Inthepastfewyears,we’vebeenthroughacomprehensivemarketstresstest.We’vefacedwaveringconsumerconfidence,industry structure adjustments,and shifting landscape of public opinion.Thesepressuresbrought significantchallenges to our operations:revenue curves entered a correction phase,employeemoraleandorganizationaleffectivenessweretested,andourcapitalmarketvaluationcameunderpressure.Thesechallengeshavecontinuouslyhonedthecompany’sresiliencewhilehighlightinguniquestrategicopportunitiesforDR: First,againstthebackdropofdiversevalues,emotionaluncertaintyhasonlyheightenedpeople’slongingforcertainty.DR’sbrandcommitmentisbecomingararesymboloftruelove—morepreciousthanever. Second,China’sjewelryindustryisatahistoricturningpoint,shiftingfromscaleexpansiontobrandvaluecreation.DR’semotionalvaluesystem,builtoveryears,positionsusattheforefrontofthistransformation. Third,asChina’soverallstrengthrisesandculturalconfidenceawakens,Chinesebrandsareenteringagoldenageofglobaldevelopment.TheChineseromancethatDRrepresentsisbecominganelegantbridgebetweenEasternandWesterncultures. Challengesoftengive birthto newopportunities.Wefullyrealizethatonlyby continuouslybuildingresilienceagainstrisksandarobustfinancialstructurecanwecapturethegreatestcertaintyinanuncertainenvironment.Companiesthatstandfirmthroughindustrycyclesoftenachievetransformativegrowthinadversityandattaintruelong-termsustainability. OurGoalsfor2025 DRCOhasalwaysembracedthevisionof“becomingagloballeaderintrueloveculture,”strivingtobethebrandofchoiceforconsumersaroundtheworldtocommemoratecherishedmomentsandcelebrateabeautifullife—withpremiumjewelryasthemedium.Withthisgoalinmind,we’llfocuso