TKO Group Holdings Inc-A 2024年度报告

FROM OUREXECUTIVE CHAIR& CEO 2024 was a transformative yearfor TKO as we strengthened ouriconic sports and entertainmentproperties and delivered record-breaking results. in its history, and WWEmatched that momentumwith 10 Premium Live Eventsgenerating record revenues. Highlights include: In our first full year with UFCand WWE under one umbrella,we maximized integrationopportunities, enhanced ourlive event strategy, expandedour media rights portfolio,and secured landmark globalpartnerships. These effortsdrove record revenue andprofitability across both UFCand WWE while exceeding oursynergy target of $100 million innet savings. •UFC 306 at Sphere LasVegas, which becameUFC’s highest-grossing liveevent, Sphere’s highest-grossing single event ever,and a record-breakerfor UFC sponsorship andmerchandise sales.•WrestleMania XL, whichset records then as WWE’shighest-grossing eventand the most-streamedentertainment event onPeacock.•Expanding our partnershipwith Saudi Arabia’sGeneral EntertainmentAuthority to both UFC andWWE, including a debutUFC event during the year. As we move into 2025, ourbusinesses are strong, and TKOremains well-positioned as wecontinue executing our strategyacross three core areas: Capitalizing onDemand for ourLive Events andExperiences To further capitalize ongrowing demand for our livesports and entertainment, weintegrated UFC and WWE’s liveevent operations to maximizeevent economics inclusiveof site fees. Already, theseefforts are bearing fruit, withapproximately a third of ourmarquee live events in 2024having benefitted from theseincentive packages. In 2024, TKO translated thestrong global demand forpremium live events into record-setting growth across UFC andWWE. Over the course of theyear, both properties set all-time records for ticket sales,attendance, and gate revenuesworldwide. UFC delivered 10of the highest-grossing events One highlight is our newlyexpanded partnership with the Western Australian Government,which will bring four additionalUFC and WWE events to Perththrough 2026. The agreementis the latest in a series ofpartnerships we’ve struck thatstrengthen our global reachwhile unlocking incrementalgrowth. With premium venues,compelling storytelling, andengaged global fanbases, wecontinue to see strong demandand opportunities to grow bothdomestically and internationally– including through continuedpartnerships with localgovernments and tourismboards globally. Looking Ahead rights agreements for UFCas well as WWE’s PremiumLive Events. As we enter 2025, weremain focused onexpanding TKO’s audience,deepening our media andbrand partnerships, anddriving shareholder value. Expanding our GlobalBrand Partnerships With more than one billion fans,more than 300 annual liveevents, and an expansive socialmedia presence, TKO remains apremier destination for brands. At the same time, weare integrating IMG, OnLocation, and PBR into TKO,strengthening our positionas a leader in sports content,media rights, and premiumhospitality. We believe theseadditions will accelerate thegrowth of our portfolio ofsports assets as well as ourability to deliver world-classlive events and engage fansin new ways. Our unique ability to connectbrands to global, diverse,young audiences is undeniable.In 2024, UFC sponsorshiprevenue grew 28% year-over-year, marking its seventhconsecutive record-breakingyear. Recent major dealsincluded IBM’s entrance intothe Octagon, the historicrenewal of Monster Energy,UFC’s largest-ever partnership,and a comprehensive multiyeartechnology partnership withMeta. Maximizing the Value ofour Premium Content Content is the main event atTKO. In 2024, we strengthenedour media rights portfolio toreach new audiences andmaximize fan engagement. Additionally, we continueto implement a robust andsustainable capital returnprogram, consisting of a$2 billion share repurchaseprogram and quarterlycash dividend programthat furthers our goal ofdelivering incremental valuefor shareholders. The groundbreaking 10-year,$5 billion agreement to bringWWE’s flagship program Raw toNetflix marked a transformativemoment for our business. Theshow’s debut at the Intuit Domein Los Angeles in January 2025was a tremendous success,and Raw has quickly become amainstay in Netflix’s weekly ‘Top10’ across the U.S. and globally. Similarly, WWE delivered anall-time high in sponsorshiprevenue in 2024, up 20% year-over-year on a combined basis,fueled by new long-term brandpartnerships and innovative in-ring placements. TKO is well-positioned forlong-term success. We areconfident in our strategy,leadership, and abilityto execute, and we lookforward to another yearof innovation, growth, andindustry leadership. We’re focused on acceleratinggrowth in sponsorships bybuilding deeper integratedcampaigns and expandingour global brand partnerbase. After a record 2024driven by high-value deals andcross-platform activations,we see meaningful runwayin leveraging our scale,embracing technology, andproducing premium con