ESG调查：今天的消费者关心ESG吗？

ESG Survey: Do Today’s ConsumersCare About ESG? Introduction3 Consumer Attitudes Towards ESGIssues Worldwide4 Krungsri Research’s survey results6 Krungsri Research view21 References23 Appendix 24 Unlessexplicitlystatedotherwise,thispublicationandallmaterialthereinisunder the copyright ofKrungsriResearch. As such, the reuse, reproduction, oralteration of this text or any part thereof is absolutely prohibited without priorwrittenconsent.Thisreportdrawsonawiderangeofwell-establishedandtrustworthysources,butKrungsriResearchcanmakenoguaranteeoftheabsolute veracity of the material cited. Moreover,KrungsriResearch will not beheld responsible for any losses that may occur either directly or indirectly fromany use towhich this reportorthe datacontained therein maybe put.Theinformation,opinions,andjudgementsexpressedinthisreportarethoseofKrungsriResearch, but this publication does not necessarily reflect the opinionsof Bank ofAyudhyaPublic Company Limited or of any other companies withinthe same commercial group. This report is an accurate reflection of the thinkingand opinions ofKrungsriResearch as of the day of publication, but we reservethe right to change those opinions without prior notice. For research subscription, contactkrungsri.research@krungsri.com Introduction Over the past few years, discussion of sustainable development has become increasingly widespread asthis has moved into the center of national policy. Alongside this change, both the public and privatesectors have pushed to make progress on meeting environmental, social and governance goals (or as theseare collectively called, the ESG goals) a core part of their activities across a wide range of areas. To thisend, the government has rolled out tax incentives to encourage an increase in domestic sustainableinvestment through the Thailand ESG Fund,1/created the Thailand Taxonomy,2/revised the PDP topromote increased use of clean energy, and is supporting the development of the circular economy.3/Meanwhile, the private sector is shifting away from its dependency on fossil fuels and towards a greaterreliance on the use of alternative energy in manufacturing processes, increasing energy efficiency incommercial buildings and factories, using more environmentally friendly inputs and packaging, raising thequality of waste management processes, and adapting other business processes by, for example, switchingto the use of EVs and offsetting emissions through carbon credits (e.g., by funding reforestation projects).Furthermore, the finance and banking sector has also been actively promoting sustainable businesspractices more visibly as a central allocator of capital in the economy. Beyond the activities of businesses and state agencies, making progress on sustainability is highlydependent on broad-spread buy-in by consumers. To better understand these issues and to gain insightinto consumer motivations and behavior, Krungsri Research has surveyed the extent of support for ESGgoals among the Thai public. This includes investigating issues related to finance and consumer activities,including the extent to which consumers are interested in supporting or investing in companies that are atthe forefront of the ESG movement, how much of a premium consumers are willing to pay for goods orservices supplied by companies that promote ESG, and the strength of brand loyalty for environmentallyfriendly products. To this end, this study focuses on analyzing data related to consumer attitudes andengagement that are linked to other relevant factors. It aims to help businesses gain a sharper and better-informed insight into the shape of an evolving and sometimes mercurial market as it appears from theconsumer’s point of view, enabling businesses to adapt and meet the needs of today’s consumers muchmore effectively. Consumer Attitudes Towards ESG IssuesWorldwide Europe Europe is one of the regions where consumers are aware of and act on sustainability and ESG issues in aconcrete manner. The strength of consumers’ concerns has been reflected in much recent research work.A 2023 survey byCiveyrevealed that almost half of all consumers in France, Germany, Italy, and the UKplanned to adopt greener lifestyles and to prioritize more sustainable shopping.4/In the same year, asurvey by the European Commission of EU consumers showed that 56% of respondents reported that theirpurchasing decisions (for both goods and services) were informed by environmental considerations,5/while a report by Deloitte indicated that 30% of UK consumers would stop purchasing certain brands orproducts if questions had been raised over ethical or sustainability-related concerns.6/ The US A significant proportion of US consumers support the ESG movement, and research byNielsenIQshowsthat over 2018 to 2022, compound annual growth in retail sales of goods that were explicitly aligned withESG goals was 1.7% higher than for goods that were not pro-ESG.7/The majority of US consumers alsowant to see