豆盟科技2024年年报

(Incorporated in the Cayman Islands with limited liability)Stock Code: 1917 DEFINITIONS CORPORATE INFORMATION BOARD OF DIRECTORS Mr. Chan Yiu KwongMr. Chen HuaMr. Zhang Limin AUDIT COMMITTEE REMUNERATION COMMITTEE NOMINATION COMMITTEE COMPANY SECRETARYMs. Au Wai Ching(FCG (CS, CGP), HKFCG (CS, CGP)) (FCG(CS,CGP),HKFCG(CS,CGP)) CORPORATE INFORMATION AUTHORIZED REPRESENTATIVES Mr. Yang BinMs. Au Wai Ching AUDITOR 11125 LEGAL ADVISERS 183401 CORPORATE INFORMATION www.doumob.com STOCK CODE 19171917 REGISTERED OFFICE IN THE CAYMAN ISLANDS Walkers Corporate Limited190 Elgin Avenue George TownGrand Cayman KY1-9008Cayman Islands HEADQUARTERS 1007 PRINCIPAL PLACE OF BUSINESS IN HONG KONG 24840 CORPORATE INFORMATION PRINCIPAL SHARE REGISTRAR AND TRANSFEROFFICE Walkers Corporate Limited190 Elgin Avenue George TownGrand Cayman KY1-9008Cayman Islands HONG KONG BRANCH SHARE REGISTRAR 183171712-1716 FIVE-YEAR FINANCIAL SUMMARY A summary of the results and the assets and liabilities of the Groupfor the last five financial years, as extracted from the publishedaudited financial statements, is set out below. RESULTS CHAIRMAN’S STATEMENT Dear Shareholders, On behalf of the Board, I present the annual report of the Group forthe year ended 31 December 2024 to all Shareholders. 202412 31 2024 In 2024, the global economic environment was complex and volatile.Intensifying geopolitical conflicts, weak consumer demand andfierce industry competition co-existed. The Chinese live-streaminge-commerce industry has also shifted from “rapid expansion” to“deep cultivation” of the existing market. The rising traffic costs,stricter regulations and stratified user demand became the newnorm. Facing these challenges, the Group has adopted the corephilosophyof“proactive transformation,quality improvementandefficiency enhancement”,and through“strategic focus,technology-driven and structural optimization”, we have achieved asignificant increase in operational quality amidst adversity and laida solid foundation for our long-term sustainable development. 2024GMV1.83.6%2024GMV60019%32%22.4%58.428.6%202328.3% In2024,we proactively reduced the low-margin advertisingagency business and focused our resources on the two major coresegments of live-streaming e-commerce and self-owned brand.The gross merchandise value (GMV) of live-streaming e-commercefor the year reached RMB180 million and the contribution fromself-ownedbrands increased to 3.6%.On the other hand,leveraging on the “integrated model of production, education andresearch”, we successfully incubated our own brand of healthyfood. In the second half of 2024, the GMV was over RMB6 millionwith a repurchase rate of 19% and an average transaction valueexceeding the industry average by 32%. Despite the year-on-yeardecrease of annual revenue by 22.4% to RMB58.4 million, the grossprofit margin of the Group stood at 28.6% (2023: 28.3%) throughrefined cost control measures and an increase in the proportion ofbusiness with the highest profit margin. CHAIRMAN’S STATEMENT In2025,China’s consumer market will undergo a profoundtransformation from “expansion in scale” towards the “creation ofvalue”. With the awakening of consumers to health consciousnessand wellness and increased demand for personalized solutions, theready-to-drink product sector is welcoming structural opportunities,andthe rise of influencer economy provides new momentumforbrand growth.The Group will adopt the core strategy of“deepcultivation in vertical market,ecological empowerment,technology-driven” to create dual growth engines of “brand +influencer” and build a complete value chain encompassing theproduct to the ecosystem. We firmly believe that only by integratingthe corporate strategy into the major trends of increased spendingand industry evolution we can gain the first-mover advantage in thenew round of competition. 2025+ The achievements of 2024 could not be made without the hard workand tenacity of every employee, the strong support of our partnersas well as the long-term trust of the Shareholders. My special thanksto the live-streaming e-commerce team for the innovation anddetermination shown by them despite the headwinds faced by theindustry. 2024 Looking forward, the Board will apply a “long-term approach” andimplement technology investment and talent pool plans steadfastlyso as to seize the structural opportunities during the stage ofindustry cycle where excess demand and supply are eliminated. Wefirmly believe that today’s strategic adjustment and accumulation ofstrengths and capabilities will definitely pave the way for unlockingexplosive business growth and value proposition tomorrow. Finally, on behalf of the Board, I undertake that we will uphold andprotect the interests of Shareholders with a heightened sense ofresponsibility and mission, fulfil corporate social responsibility andmake solid and sustained progress in the pursuit of high-qualitydevelopment. Yang Bin 20253 28