最大化5G固定无线接入价值的测试策略

Testing Strategiesfor Maximizing5G Fixed WirelessAccess Value What’s inside. 5G Fixed Wireless Access(FWA) is making wavesworldwide, helping telecomcompanies tap into newrevenue streams. Unlike theslow start of traditional 5G insome areas, FWA is quicklygaining traction. 1.Market Trends and Emerging Opportunities32.Addressing 5G FWA Performance Challenges73.Lab-to-Live: A Smarter Testing Approach84.5G FWA Lab Testing Essentials125.Live Network Testing and Competitive Benchmarking146.The Value of Lab-to-Live 5G FWA Testing187.Conclusions and Takeaways19 This eBook breaks down Spirent’s keyinsights on how to successfully deploy5G FWA – from testing in the lab torolling it out in live networks -Lab to Live.The goal? A smooth, automated, andefficient testing process that ensuresgreat performance at every stage. Market Trends and Emerging Opportunities TARRIF MODELS USED FORFWA SERVICES With over 200 commercial 5G FWA deployments globally and more than40 million connections, the momentum keeps building. Ericsson projectsthat by 2029, there will be 330 million total connections. In the U.S., T-Mobile aims to hit 12 million 5G FWA subscribers by 2028, while Verizon plans to expandcoverage to 90 million households and add 8-9 million new subscribers by the same year. This growthis fueled by strong demand for reliable, high-speed connectivity. In developed markets like NorthAmerica, average download speeds exceed 140Mb/s. Consumers are also open to speed-basedpricing, creating new revenue opportunities where volume-based models once posed challenges. Telecom providers have proven they candeliver a competitive, profitable servicewhere high-speed internet is in demand, withan average revenue per user (ARPU) above$45 per month.* Unlocking New Revenue Streams with 5G FWA Expanding 5G monetization requires focusing on reliability, quality of experience (QoE), andupsell opportunities. Spirent has identified four key ways operators can maximize revenue: Upsell existing customers.Once users have reliable internet, providerscan offer add-ons like on-demand speed boosts for gaming, service-level agreements (SLAs) for apps like video conferencing, premiumstreaming bundles, and even home security services. Launch a premium 5G Standalone tier.Many FWA setups alreadyperform well compared to traditional offerings. A 5G Standalone (SA)network can attract premium customers by supporting high-demandapplications like cloud gaming and augmented reality. Dominate indoor connectivity.Over 80% of users consume data insidehomes or offices. Offering bundled 5G/Wi-Fi customer premisesequipment (CPE) can increase revenue, keeping users within theecosystem. Upselling opportunities include densely populated urbanmarkets, targeting cable subscribers, and stagnant markets not yetdisrupted by Wi-Fi via cable or Fiber to the Home (FTTH) services. Expand into business markets.Over 20 telecom operators havelaunched 5G FWA services tailored for businesses. Enterprise-focusedservices with guaranteed reliability and performance can attract smalland medium businesses, remote offices, and industries needing backupconnectivity or continuity support for critical industries, and the military. Each opportunity depends on telecom providers improving networkperformance and delivering consistent QoE. Customers care more aboutseamless streaming and gaming experiences than raw speed alone,making QoE a major factor in customer satisfaction and retention. 5G FWA Growth Strategies for Telecom Operators A snapshot of leading operator strategic plans for 5G FWA tosupport the achievement of their business goals includes: TARGETED MARKET EXPANSIONS PROACTIVE BUNDLING HEIGHTENED QOE •Continuing to grow rural marketswhileexpanding into urban markets whereconsumers are dissatisfied with cableproviders and SMEs (small and medium-sized enterprises) have limited optionsfor traditional broadband. •Offering service bundlesto consumersto increase combined FWA/Mobilesubscriptions and compete with lower-end cable markets with entertainmentpackages, mobile family plans, andsmart-home integration with security. •Focusing on coverage investmentstoenhance customer satisfaction andhigher Net Promoter Scores includinginstalling additional radios and small cellsin locations to improve FWA customersatisfaction rates and utilizing advancedMIMO and carrier aggregation toenhance performance. •Creating enterprise packagesincludingcybersecurity, unified communicationtools, IoT solutions, and access tomulti-access edge computing (MEC). •Utilizing mmWave spectrum assetstotarget multi-occupancy buildings andoffice blocks. •Enhancing indoor CPE capabilitiestosupport Wi-Fi 6, 6E, and 7, increasedspectral efficiency, greater numberof connected devices, and simpleruser installation. •Leveraging 5G RedCapto targetunderserved areas with basic internetneeds requiring low-bandwidth andlow-cost solutions. DIFFERENTIATED PRICING •Offering tiered speed-based plansandloyalty disc