The Paypers：战略伙伴关系下的挑战应对及国际扩展

GlobalEcommerceReport2025 TacklingChallengesandInternationalExpansionwithStrategicPartnerships GlobalEcommerceReport2025 Contactus Forinquiriesoneditorialopportunitiespleasecontact:Email:editor@thepaypers.com Tosubscribetoournewsletters,clickhere Forgeneraladvertisinginformation,contact:MihaelaMihailaEmail:mihaela@thepaypers.com RELEASEVERSION1.0DECEMBER2024COPYRIGHT©THEPAYPERSBVALLRIGHTSRESERVEDTEL:+31208934315FAX:+31206580671MAIL:EDITOR@THEPAYPERS.COM Foreword DianaLupuleacSeniorEditoratThePaypers WelcometothefirsteditionoftheGlobalEcommerceReport2025–TacklingChallengesandInternationalExpansionwithStrategicPartnerships!ThisissueisanewiterationoftheCross-BorderPaymentsandEcommerceReport,whichThePaypershaspublishedregularlyoverthelastfiveyears. Thedecisiontochangegearsandstartonanewpathalignswiththenoticeableshiftthatecommerceitselfhasundergone.Morethaneverbefore,wearelivinginaneraofglobalecommerce,anageofdigitalisationandhyper-personalisation,whereglobalecommerceisnolongersynonymouswithmerelysellingacrossborders.Instead,ithasbecomeatrulyglobalexperiencewherecustomerchoicesetsthepace,andtechnologymakesithappen. Withjustafewclicks,youcanorderaproductfromamerchantacrosstheglobeandhaveitdeliveredtoyouinamatterofdays,andtheshoppingjourneyiscateredtothecustomerinallpossibleways.Eachwebsiteorappinteractionisanalysedbyleveragingartificialintelligence(AI)andmachinelearning(ML)algorithms–todecodeuserbehaviour,tailorrecommendations,andcraftapersonalisedshoppingexperience.Thepaymentstageisalsocarefullyoptimisedtopresentcustomerswithfamiliarpaymentoptionsthatalignwiththeirpreferences.Rewardsandloyaltyprogrammesfurtherbuildcustomerretentionbyincentivisingshopperstocomeback. TheglobalecommercemarketisconstantlychangingandreinventingitselfandisanticipatedtoreachUSD4.12trillionin2024,accordingtoStatista.Withaprojectedannualgrowthrate(CAGR2024-2029)of9.49%,themarketvalueisexpectedtoreachUSD6.48trillionby2029.Moreover,withinternetaccessandadoptiononanupwardtrajectory,thesamesourceindicatesthatthenumberofuserswilllikelyamountto3.6billionby2029. Inthiseraofchange,stayinginformedabouttrends,newpaymenttechnologies,andgrowthmarketsisessentialforbusinessesseekingtothrive,notjustsurvive.TheGlobalEcommerceReport2025–TacklingChallengesandInternationalExpansionwithStrategicPartnershipsservesasaguidetonavigatingthiscomplexlandscape.Thisneweditioncompilesinsightsfromkeystakeholders,suchastopindustryconsultants,merchants,andpaymentserviceproviders(PSPs),toofferanswerstopressingquestionsandshedlightonwinningstrategies. Howgrowthmarketsarerewritingtherulesofglobalecommerce Growthmarkets,spanningAfrica,Asia-Pacific,andLatinAmerica,aredefinedbyrapideconomicdevelopment,anexpandingmiddleclass,andhighinternetpenetration.Thisofferstheperfectcanvasforbusinessesinterestedinbroadeningtheircustomerbase.Aboveanything,thesemarketsareshapinghowmerchantslookingtoexpandacrossbordersthinkaboutlocalisationstrategies,logistics,localregulations,andcustomerexperience–inabidtobetterpositionthemselvesforsuccessinashiftinggloballandscape.Businessesmustunderstandpaymentlandscapes,customerbehaviours,andtheregulatoryenvironmentofeachmarket–whichiswhystayinginformedandforgingpartnershipswiththerightsolutionprovidersarekeysteps.➔ ThePaypers’GlobalEcommerceReport2025introducesabrand-newinfographicshowcasingsixgrowthmarkets:Brazil,Mexico,Nigeria,SouthAfrica,Vietnam,andthePhilippines.Eachoneisanalysedbycoveringsignificantlocaldevelopments,includingtrendsinecommerce,popularpaymentmethods,andcustomerbehaviours.Wealsoaddressregulatoryaspectsimpactingfraud,ecommerce,andpayments,alongwithanticipatedfuturedevelopments.Moreover,ourresearchincludesoverviewsofrelevantpaymentmethodspermarketand,inpartnershipwithWorldpay,statsregardingecommercemarketsizeprojections,paymentmethodshares,andPOScardschemeshares–makingitausefulcompassforcompaniesinterestedinexpandingtheirreachintheseregions. Scalinginternationalsaleswithpaymentorchestration Managingcomplexpaymentsisoneofthemostimportantpainpointsforbusinesseslookingtoexpandinternationally.Merchantsfaceanuphillbattle–fromcateringtodiversepaymentpreferencesacrossvariousmarketsandhandlingmultiplecurrenciestoadheringtocross-borderregulationsandaddressingthefraudandsecurityrisksassociatedwithglobalecommerce.Additionally,thefragmentedpaymentecosystem–resultingfrommanagingmultiplePSPs,gateways,andprocessors–addsfurthercomplexity. Althoughnotanewtechnology,paymentorchestrationisevolvingintoacriticalsolutionforaddressingthesepaymentchallenges,becominganessentialtoolformerchants.OrchestrationlayersintegratewithmultiplePSPstoallowmerchantstoofferregion-specificpaymentmethods,andhelpthemreducecartabandonmentandincreaseconversionrates.TheyalsodynamicallyroutetransactionstothemostsuitablePSPbasedonspecificfactorssuchassuccessratesandtransactioncosts,enablingmerchantstoacceptpaymentsinlocalcurrencies–whilstadheringtoregionalandglobalcompliancestandards. SomepaymentorchestrationprovidersalsoofferconsolidateddatafrommultiplePSPsint