提升您的MR（增强现实）在游戏行业中的应用水平

Leveling Up Your MR forE B O O K the Video Game Industry 02 03 01 Time to Play: Market Research forGames as a Service All Players Welcome: Market Researchfor Gaming Accessibility Introduction:The Business of Fun 05 04 Press X to Join: Market Research forGaming-Adjacent Industries Conclusion:Achievement Unlocked Introduction: The Business of Fun Video games are a vital elementin thepursuit of happiness for players all overtheworld. Therearecountlessstoriesof games helping people get throughdifficult times in their lives by helping themfind new friends, reconnect with family,and give them joy. The Entertainment Software Association(ESA)reportsthat“nearly221millionAmericans play video games” in their2021UnitedStatesofPlaysurvey.Infact,46% of US gamers are women, 16%are LGBT+, and 31% have a disability.20%are Latino, 15% are Black, and 5% areAsian American. More people than everbefore have joined the hobby. Marketresearchisessentialforanybusiness to be successful, and the gamingindustrybenefitsespeciallyfromagilemarket research solutions that focus onwhat’s working for customers right now.This eBook explores how the Fuel Cycleecosystem helps to advance games as aservice, gaming accessibility, and gamingpartnerships with adjacent industries. Gaming is more thana beloved hobby—it’s also a billion-dollarindustry worldwide $60.4B USDIn the US alone, 2021 video gamesales reached a record-breaking Time to Play: Market Researchfor Games as a Service Games as a service, or GaaS, is a way for game publishers to monetize video gamesbeyond their point of sale. It also provides players with new content like missions,competitions, and gear. This is done through season passes and other subscriptionoptions. A benefit of GaaS is that it keeps players engaged with a game for alonger time. It also creates a stream of ongoing revenue for game publishers. The Fuel Cycle Advantage Using Fuel Cycle Community and FC Live, game developers can communicate withtheir most passionate fans. Gamers are vocal about their likes and dislikes, andwith a community you can define the focus to get answers to specific researchquestions. Our dedicated community managers lead discussions and moderate live chats todiscoverwhat matters most to your customers. Fuel Cycle’s Communitycan be used to test new concept development like newcharacter skins, new levels, and new events.Your communitymembers can sharetheir ideas to help you allocate development resources for a competitive edge.Gather quantitative data through surveys and product tests, and, obtain qualitativeinsights with discussions and diary studies. Gamers come from all over the world. FC Community has supportfor multilingual translation, geolocation validation, and user generatedcontent so that your business can reach players across the globe. Fuel Cycle’s Ignitionapps provide a whole suite of support at all levels.GaaS platforms will find value inBrand Health Tracking, which tracksshare of wallet and gives actionable feedback about how to win over competitor’s customers. Imagine that you are publishing a sci-fi adventuregame and want to gauge whether players would buy your game ora historical adventure game releasing the same month. What motivatessomeone to purchase one game over another – is it rich lore and complex storytelling? Brand Health Tracking enables game publishers tomeasure performance against their competitors and understand what they need to do to get more engaged with future games. WithFeature Prioritization (Kano), learn which game mechanics delight test players. The Feature Prioritization app helps sort potential featuresinto key categories to determine how your team should prioritize the development budget. Continuing with our example sci-fi adventure game –Do game testers want smoother combat, PVP mode, or more solo adventures? With Feature Prioritization, determine MVP must-haves in additionto features that playersare indifferent to. Invest in customer experience and bring beta testing to life withDelta Testing.Delta Testing enables continuous product development andfeedback that results in user feedback throughout the entire product lifestyle.It allows you to share wireframes and concepts for commenting,up-down voting, and value scoring to deliver more relevant designs for each persona. Put your most passionate gamers into action with liveconversation and self-guided video recordings. With Delta Testing, you’ll get bug reports and feature requests quickly, which gives you time toimplement bug fixes and patches in time for Day Zero. Fuel Cycle Exchange (FCX)is the ultimate co-op adventure.We’ve partnered with dozens of apps to bring you solutions for all your researchneeds. Already invested into a market research skill tree but don’t want to lose points? FCX Qualtrics, FCX Salesforce Marketing Cloud, FCXAlchemer, and FCX Momentive are here to work for you. All Players Welcome:Market Research forGaming Accessibility Accessibility is an importan