RE/MAX Holdings Inc-A 2024年度报告

A word from the CEO While the housing market remained stuck in neutral this past year, RE/MAX Holdings and its award-winning brands – RE/MAX®,Motto® Mortgage and wemlo® – dug in, invested in the future, and advanced forward. Operational efficiency was an intense organizational focus in 2024. As a result, our efforts translated into better-than-expectedmargin and profit performance throughout most of the year. In addition, we concentrated on building or improving foundational elements universal to every successful business: culture,leadership, and systems. These critical areas will continue to be points of emphasis throughout 2025 and over the long term. Embedded in our culture is a focus on improving the customer experience at every opportunity. One key to that objectiveis our Voice of the Customer program, through which we solicit, measure, manage, and respond to customer feedback.We are leaning into the power of our networks for insights – and using that vital information to shape our strategy andoperational plans. Our quest to improve the customer experience has also yielded incremental revenue opportunities. For example, ourMAX/Tech® Lead Concierge and RE/MAX Media Network initiatives came as a direct result of building out capabilitiesdesigned to enhance the customer experience. Last fall we launched Lead Concierge in the U.S. – and we expect to begin testing it in Canada soon. The idea is to nurturehigh-intent leads from remax.com and remax.ca and transform them into action-ready buyers. The curation saves agentstime, alleviates the frustration of chasing down leads that eventually hit a dead end, and materially improves the experience –for the client and agent alike. Our RE/MAX Media Network program – which essentially provides high-quality advertisements on our heavily traffickedwebsites – has compelling upside, and we believe it could eventually generate a 7-digit annual revenue figure. Both theLead Concierge and RE/MAX Media Network efforts are just starting to contribute to our top-line and should ramp upthroughout this year and well beyond. At our recent annual RE/MAX convention, we unveiled refreshed digital-first branding, strategic technology enhancements,and exclusive new programs designed to modernize the brand, strengthen our value proposition, and help agents win morelistings in today’s competitive environment. Many other forward-looking innovations are under development and slated tobe announced throughout 2025. Our mortgage business, with Motto and wemlo’s unique offerings, presents exciting prospects as well. Improved marketconditions alongside continued focus should enable our mortgage segment to evolve into a substantial revenue stream. As we move deeper into 2025, we’re doing so from a position of strength. We have an enviable set of competitive advantages:the #1 name in real estate1, an unmatched global footprint2, a scaled business with attractive financial characteristics, andthe most-trusted3,4, professional, and productive5agents. We believe RE/MAX agents are simply the best. Our strategy is straightforward: continue to strengthen and enhance our existing businesses, develop new products andservices to help our networks, and evaluate other growth opportunities. These are exciting times at RE/MAX Holdings,and we are open for business. We look forward to sharing our progress and future successes. 2024 Highlights1 Net Income (Loss)2 Adjusted EBITDA2, 3 Revenue 2024: $97.72023: $96.32022: $121.6($ in millions) 2024: $307.72023: $325.72022: $353.4($ in millions) 2024: $8.12023: ($98.5)2022: $10.8($ in millions) TRUST ISEARNED. VOTED THE #1 MOST TRUSTED AGENTS IN REAL ESTATE remax.com ցANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF1934 For the fiscal year ended: December 31, 2024OR տTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGEACT OF 1934 For the transition period fromto Delaware(State or other jurisdiction ofincorporation or organization)5075 South Syracuse StreetDenver, Colorado(Address of principal executive offices) Registrants’ telephone number, including area code:(303) 770-5531Securities registered pursuant to Section 12(b) of the Act: Securities registered pursuant to Section 12(g) of the Act:None Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. YesտNoց Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YesցNoտ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growthcompany. See the definitions o