培生 2025年年度报告和过渡报告

The strategic report, up to and including page 67, was approved forissue by the Board on 13March 2025 and signed on its behalf by: Sally Johnson Chief Financial Officer Use this QR code to visit our Pearson plc website where you can findthe online version of this report. https://plc.pearson.com/en-GB/investors/2024-annual-report-accounts At a glanceOur purpose Wehelppeoplerealisethelifethey imaginethroughlearning. Underlying sales growth increase of3%* Free cash flow conversion**117%increaseyear-on-yearof 26% Adjusted operating profit£600m increaseyear-on-yearof 10%onanunderlyingbasis Signed deals with ServiceNow, Degreed,Microsoft and AWSto help employees andorganisations prepare for the future of workRead more on page 7 What we do Create and curatecontent Distribute content digitallyandphysically Build and verifyskills Deliver assessmentsDistribute lessonsLearning experiencesFacilitate teaching Produce assessmentsAuthor Learning IPDesign coursesWrite curriculum standards Score assessmentsMeasure skillsCredential skillsEvaluate talent Business unit overviews Assessment& Qualifications Virtual Learning We provide high-quality, highly accountable online learning solutions forK-12students through two main offerings: Partner Schools (c.96% sales)and District Partnerships (c.3% sales). We deliver world-class testing and certification solutions through fourdistinct hubs: Pearson VUE, Clinical Assessment, US StudentAssessment, and UK& International Qualifications. Pearson VUE excels as a global leader in scaled testing services,serving a range of industry sectors with an extensive test centre networkand flexible delivery options. We meet the critical need for workforcereskilling andprofessional certification, underpinning professionaldevelopment. Partner Schools provides tailored virtual school solutions to publicK-12districts in the US, combining Pearson’s courseware, instructional servicesand support for high-quality, flexible online learning. District Partnerships offers customisable virtual education solutions forK-12districts, focusing on smaller student cohorts with a more disaggregatedapproach than Partner Schools, ensuring access toquality, adaptableremote learning for various needs. In Clinical Assessment, we provide high-quality, research-backedassessment products for mental health and learning evaluations, servingthe healthcare and education sectors. We scaled our career and college readiness programmes and enhancedcurriculum in 2024, and will expand the offering portfolio-wide in 2025. Wealso piloted a new enrolment portal, cutting the average time to enrol in halfand driving underlying enrolment growth. Our 2025 goals includescalingour career and college readiness programmes, andcontinuing to driveefficiencies in enrolment. Our US Student Assessment business specialises in customised large-scale testing programmes for USK-12education, focusing on state-specific criteria and providing insights to stakeholders. Outside the US,we offer globally recognisedUK-curriculum-basedqualifications, such asGCSEs and A levels, as well as courseware for English-speaking regionsthroughout the world, supporting foundational student progressionworldwide. These qualifications, coupled with our content expertise andscale of delivery, make us a key player in shaping global educationstandards and students’ futures. In 2024, Assessment& Qualifications continued to demonstrate strongfinancial performance, growth and overall customer retention. PearsonVUE is expanding its test prep offering and growing its enterpriseassessment offering, while US Student Assessment is expanding into theformative assessmentspace. In UK& International Qualifications, we are capitalising on thegrowingdemand for international education, and Clinical Assessment isbuilding out its international portfolio, creating new digitally-enabledbusiness subscription models and providing solutions to be usedinpharmaceutical trials. In 2025, we will focus on maintaining our market-leading positionsthrough contract renewals and new wins, while actioning emerginggrowth opportunities that include movement up the value chain, growthinto adjacent market segments and geographic expansion. Business unit overviewscontinued English Language Learning Higher Education We aim to become the world’s leading destination for language learners tobuild and prove their proficiency in English. Our comprehensive languagelearning and assessment solutions include institutional courseware, Wizardby Pearson and Mondly by Pearson, designed for varied learningenvironments. For individuals looking to demonstrate their Englishproficiency, we provide the Pearson Test of English (PTE), Versant byPearson and institutional proficiency assessments. We blend pedagogicalexpertise in English language education with advanced technology todeliver personalised, scalable learning and assessment solutions forindividuals pursuing personal, academic, or professional ob