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Vivid Seats Inc. (Exact name of registrant as specified in its charter) Securi es registered pursuant to Sec on 12(b) of the Act: Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securi es Act. YES☐NO☒ Indicate by check mark if the registrant is not required tofile reports pursuant to Sec on 13 or 15(d) of the Act.YES☐NO☒ Indicate by check mark whether the registrant (1) hasfiled all reports required to befiled by Sec on 13 or 15(d) of the Securi es Exchange Act of 1934 during the preceding 12 months(or for such shorter period that the registrant was required tofile such reports), and (2) has been subject to suchfiling requirements for the past 90 days.Yes☒No☐ Indicate by check mark whether the registrant has submi ed electronically every Interac ve Data File required to be submi ed pursuant to Rule 405 of Regula on S-T (§232.405 of thischapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit suchfiles).Yes☒No☐ Indicate by check mark whether the registrant is a large acceleratedfiler, an acceleratedfiler, a non-acceleratedfiler, a smaller repor ng company, or an emerging growth company. Seethe defini ons of “large acceleratedfiler,” “acceleratedfiler,” “smaller repor ng company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transi on period for complying with any new or revisedfinancial accoun ngstandards provided pursuant to Sec on 13(a) of the Exchange Act.☐ Indicate by check mark whether the registrant hasfiled a report on and a esta on to its management’s assessment of the effec veness of its internal control overfinancial repor ngunder Sec on 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accoun ngfirm that prepared or issued its audit report.☐ If securi es are registered pursuant to Sec on 12(b) of the Act, indicate by check mark whether thefinancial statements of the registrant included in thefiling reflect the correc on of anerror to previously issuedfinancial statements.☐ Indicate by check mark whether any of those error correc ons are restatements that required a recovery analysis of incen ve-based compensa on received by any of the registrant’sexecu ve officers during the relevant recovery period pursuant to §240.10D-1(b).☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes☐No☒ The aggregate market value of the vo ng and non-vo ng common equity held by non-affiliates of the registrant as of June 28, 2024, the last business day of the registrant’s mostrecently completed secondfiscal quarter, was approximately $438.7million. As of February 28, 2025, the registrant had outstanding132,697,220shares of Class A common stock, $0.0001 par value per share, net of treasury shares, and76,225,000shares of ClassB common stock, $0.0001 par value per share. Documents incorporated by reference: Por ons of the defini ve proxy statement rela ng to the registrant’s 2025 annual mee ng of stockholders are incorporated by reference in PartIII, Items 10-14 of this Annual Report on Form 10-K. Auditor Name:Deloi e & Touche LLP Forward-Looking Statements1Risk Factors Summary2PART I4Item 1.Business4Item 1A.Risk Factors15Item 1B.Unresolved StaffComments35Item 1C.Cybersecurity35Item 2.Proper es36Item 3.Legal Proceedings36Item 4.Mine Safety Disclosures36PART II37Item 5.Market for Registrant’s Common Equity, Related Stockholder Ma ers and Issuer Purchases of Equity Securi es37Item 6.[Reserved]38Item 7.Management’s Discussion and Analysis of Financial Condi on and Results of Opera ons39Item 7A.Quan ta ve and Qualita ve Disclosures about Market Risk57Item 8.Financial Statements and Supplementary Data58Item 9Changes in and Disagreements With Accountants on Accoun ng and Financial Disclosure110Item 9A.Controls and Procedures110Item 9B.Other Informa on111Item 9C.Disclosure Regarding Foreign Jurisdic ons that Prevent Inspec ons111PART III112Item 10.Directors, Execu ve Officers and Corporate Governance112Item 11.Execu ve Compensa on112Item 12.Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Ma ers112Item 13.Certain Rela onships and Related Transac ons, and Director Independence112Item 14.Principal Accountant Fees and Services112PART IV113Item 15.Exhibits and Financial Statement Schedules113Item 16.Form 10-K Summary116Signatures117 FORWARD-LOOKING STATEMENTS This Annual Report on Form 10-K (this “Report”) contains “forward-looking statements” within the meaning of Sec on 27A of theSecuri es Act of 1933, as amended (the “Securi es Act”), and Sec on 21E of the Securi es Exchange Act of 1934, as amended(the “Exchange Act”), regarding future events and the future results of Vivid Seats Inc. and its subsidiaries, including HoyaIntermediate, LLC (“Hoya Intermediate”)