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☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year endedDecember 31, 2024 Securities registered pursuant to Section 12(b) of the Act: Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.Yes☐No☒ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the SecuritiesExchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smallerreporting company, or an emerging growth company. See the definitions of “large accelerated filer”, “accelerated filer”,“smaller Large accelerated filer☐Accelerated filer☒Non-accelerated filer☐Smaller Reporting If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period forcomplying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of theeffectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of theregistrant included in the filing reflect the correction of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-basedcompensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).Yes☐No☒ At June 30, 2024, the aggregate market value of the registrant’s common shares held by non-affiliates, computed by reference tothe last sales price of $18.91as reported by the NASDAQ Stock Market, was approximately $233.4million (based on the The number of shares of common stock outstanding as of February28, 2025was16,477,605shares. Documents Incorporated by Reference: Portions of the registrant’s Definitive Proxy Statement to be filed with the Commission not later than 120 days after the conclusionof the registrant’s fiscal year ended December 31, 2024, relating to its 2025Annual Meeting of Shareholders, are incorporated by PARTI PARTII Table of Contents PART I Special Note Regarding Forward-Looking Statements Certain matters discussed in this Form 10-K are “forward-looking statements” intended to qualify for the safe harbors fromliability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally beidentified by use of the words “may,” “will,” “should,” “could,” “expect,” “anticipate,” “estimate,” “believe,” “intend,”“project,” “potential,” or “plan” or the negative of these words or other variations on these words or comparable terminology.Forward-looking statements in this Form 10-K may include, without limitation:(1) projections of revenue, income, and other items Such forward-looking statements are subject to certain risks and uncertainties that may materially adversely affect the anticipatedresults. Such risks and uncertainties include, but are not limited to, the following: the impact of competition; uncertainties relatedto a potentialtrade war, supply disruptions, inflationary environments (including with respect to shipping costs and the cost offinished goods and raw materials and shipping costs), employment levels (including labor shortages), and general economic andpolitical conditions in the areas of the world in which the Company operates or from which it sources its supplies or the areas ofthe United States of America (“U.S.” or “United States”) in which the Company’s customers are located; changes in thehealthcare, retail chain, food service, transportation and other industries where uniforms and service apparel are worn; our abilityto identify suitable acquisition targets, discover liabilities associated with such businesses during the diligence process,successfully integrate any acquired businesses, or successfully manage our expanding operations; the price and availability of raw Table of Contents Item 1. Overview Superior Group of Companies