IBM国际商业机器(US) 2024年度报告

Dear IBM Investor: In 2024, IBM made significantprogress in becoming a higher growth,higher margin business. We made thisprogress by combining technologyinnovation and consulting expertiseto drive growth, improve productivity,and enhance operational efficiency --for our clients, and our own company. Arvind KrishnaChairman, President and Chief Executive Officer Our strategy continues to build upon the two technologicalfoundations of AI and hybrid cloud, which clients need tounlock the full value of their data. We have made a series ofinvestments to accelerate the delivery of that value to ourclients, from transforming the way we work to reorienting ourportfolio around powerful, AI-based solutions. As this report demonstrates, these investments are payingoff, delivering meaningful returns for our shareholders,clients, and partners. Today, IBM is a software-led, fullyintegrated platform company, built to grow sustainably. Thisis the ROI of IBM. 2024 Performance For the year, IBM generated $62.8 billion in revenue, up 3%at constant currency, and $12.7 billion in free cash flow — anincrease of $1.5 billion year-over-year. Our generative AIbook of business now stands at more than $5 billion sinceinception. This revenue growth and cash generation enabledus to make significant investments in the business and delivervalue to our shareholders. In 2024, we allocated more than $7billion to research and development, closed 11 acquisitionsto enhance our capabilities, and returned more than $6 billion IBM has established an early leadership position in thisregard, building a portfolio of enterprise AI offerings focusedon generating ROI through productivity improvements andautomation. IBM watsonx provides a robust portfolio ofAI products for developing AI apps, managing data, andgoverning the entire lifecycle of AI models. AI assistantsmanage key tasks, including customer service and writingcode. We are developing pre-built AI agents that delivermultitask reasoning for specific business domains. And ourGranite family of fit-for-purpose AI models, when tuned withproprietary data, can deliver enterprise-grade generative AIwith up to 90% improved cost efficiency. Granite allows clientsto bring their own data into the models, and can be trained onthat data in weeks, not months. to shareholders through dividends. IBM expanded operatinggross profit margin by 130 basis points in 2024, driven by afocus on high-value offerings and productivity initiatives. Softwarerevenue grew 9% at constant currency, reflectingstrong demand for our advanced capabilities in hybrid cloud,data and AI, automation, transaction processing, and security.Red Hat performed well as clients embraced its open hybridcloud platform. Consultingrevenue increased 1% at constant currency,demonstrating our clients’ continued need for expertise in AIdeployment, digital transformation, and cloud modernization,despite a dynamic market environment. Deploying AI at scale across an enterprise requires seamlessaccess to the data that feeds it. In this way, hybrid cloudis an essential ingredient for maximizing the return of AIinvestments. That is why 75% of AI deployments are expectedto use containers by 2027, and demand for our hybrid cloudsolutions remains strong. Infrastructurerevenue declined 3% at constant currency, inline with product cycle expectations. IBM z16 is now the mostsuccessful mainframe program in our history, highlighting itsenduring value to clients. Technology innovation and consulting expertiseIBM’s mission to help businesses leverage technology to scale and grow profitably is more critical than ever.Technology is now the key to sustainable growth and businesstransformation. Already, more than 90% of Fortune 500 companies are usingIBM’s hybrid cloud products and solutions. And last year,we launched two new offerings to give clients a consistent,open-source foundation for AI: Red Hat Enterprise Linux AIand OpenShift AI. Together, our AI and hybrid cloud platformsbring together the data, models, governance and monitoringcapabilities needed to automate workflows and driveproductivity. And they create a flywheel of growth for IBM,with each offering pulling through demand for the others. At the core of these transformations is artificial intelligence.Our clients have moved beyond experimentation and are nowlooking to scale AI in their businesses and generate returnfrom their investments. To achieve that return, they needaccess to effective, affordable, and efficient enterprise AI. A driving force behind this flywheel of growth is IBMConsulting, which fuels approximately 80% of our AI bookings.IBM is the only technology company with a consultingbusiness at scale, which is a unique differentiator, especiallywhen it comes to helping clients deploy AI. Our 160,000consultants apply their data, AI and hybrid cloud expertiseto guide business transformation for our clients. In 2024, weaugmented that expertise with a new platform called IBMConsulting