FORM 10-K ⅔ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.For the fiscal year ended December 31, 2024OR ⅔TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF1934. Pinterest, Inc. 26-3607129 Indicate by check mark whether the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.Yes⅔No⅔ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.Yes⅔No⅔ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the SecuritiesExchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file suchreports), and (2) has been subject to such filing requirements for the past 90 days.Yes⅔No⅔ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period thatthe registrant was required to submit such files).Yes⅔No⅔ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smallerreporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smallerreporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period forcomplying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.⅔ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of theeffectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) bythe registered public accounting firm that prepared or issued its audit report.⅔ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of theregistrant included in the filing reflect the correction of an error to previously issued financial statements.⅔ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-basedcompensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).⅔ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes⅔No⅔ The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant, based on theclosing price of a share of the registrant’s common stock on June 28, 2024 as reported by the New York Stock Exchange on suchdate was approximately $23.1 billion. As of January 31, 2025, there were 595,091,038 shares of the registrant’s Class A common stock, $.00001 par value per share,outstanding, and 83,146,379 shares of the registrant’s Class B common stock outstanding. Documents Incorporated by Reference Portions of the registrant’s Definitive Proxy Statement for the 2025 Annual Meeting of Stockholders are incorporated by referenceinto Part III of this Annual Report on Form 10-K where indicated. Such Definitive Proxy Statement will be filed with the Securitiesand Exchange Commission within 120 days after the end of the registrant’s fiscal year ended December 31, 2024. Pinterest, Inc.Table of contents Note about forward-looking statements and summary of risk factorsLimitations of key metrics and other data Part I Item 1.BusinessItem 1A.Risk factorsItem 1B.Unresolved staff commentsItem 1C.CybersecurityItem 2.Properties Item 3.Legal proceedings40Item 4.Mine safety disclosures40Part IIItem 5.Market for registrant’s common equity, related stockholder matters and issuerpurchases of equity securities41Item 6.[Reserved]42Item 7.Management's discussion and analysis of financial condition and results ofoperations43Item 7A.Quantitative and qualitative disclosures about market risk58Item 8.Financial statements and supplementary data59Item 9.Changes in and disagreements with accountants on accounting and financialdisclosure87Item 9A.Controls and procedures87Item 9B.Other information88Item 9C.Disclosure regarding foreign jurisdictions that prevent inspections88Part IIIItem 10.Directors, executive officers and corporate governance89Item 11.Executive compensation89Item 12.Security ownership of certain beneficial owners and management and relatedstockholder matters89Item 13.Certain relationships and related transactions, and director independence89Item 14.Principal accountant fees and services89Part IVItem 15.Exhibits and financial statement schedules90Item 16.Form 10-K summary90Signatu