世大控股2024 中期业绩报告 截至二零二四年九月三十日止六个月

(incorporated in the Cayman Islands with limited liability) 2024INTERIM REPORT CHARACTERISTICS OF GEM OFTHE STOCK EXCHANGE OF HONGKONG LIMITED (THE “STOCKEXCHANGE”) GEM GEM has been positioned as a market designed toaccommodate small and mid-sized companies towhich a higher investment risk may be attachedthan other companies listed on the Stock Exchange.Prospective investors should be aware of thepotential risks of investing in such companies andshould make the decision to invest only after dueand careful consideration. GEM Given that companies listed on GEM are generallysmall and mid-sized companies, there is a risk thatsecurities traded on GEM may be more susceptibleto high market volatility than securities traded onthe Main Board and no assurance is given that therewill be a liquid market in the securities traded onGEM. GEMGEMGEM Hong Kong Exchanges and Clearing Limited andthe Stock Exchange take no responsibility for thecontents of this report, make no representationas to its accuracy or completeness and expresslydisclaim any liability whatsoever for any losshowsoever arising from or in reliance upon thewhole or any part of the contents of this report. GEM This report, for which the directors of GreatWorld Company Holdings Ltd (the “Company”)c o l l e c t i v e l ya n d i n d i v i d u a l l y a c c e p t f u l lresponsibility, includes particulars given incompliance with the Rules Governing the Listingof Securities on GEM of the Stock Exchange forthe purpose of giving information with regardto the Company. The directors of the Company,having made all reasonable enquiries, confirmthat to the best of their knowledge and belief theinformation contained in this report is accurateand complete in all material respects and notmisleading or deceptive, and there are no othermatters the omission of which would make anystatement herein or this report misleading. HIGHLIGHTS G r e a tW o r l d C o m p a n y H o l d i n g s L t d( t h e“Company”) is a company incorporated in theCayman Islands as an exempted company withlimited liability and its shares are listed on GEMof The Stock Exchange of Hong Kong Limited.The Company and its subsidiaries (the “Group”)are principally engaged in the businesses of (i)intelligent advertising and railroad media, (ii)agricultural, forestry and consumer products, (iii)supply-chain and (iv) property. For the six monthsended 30 September 2024, there were nosignificant changes in the nature of the Group’sprincipal activities. GEM(i)(ii)(iii)(iv) MANAGEMENT DISCUSSION ANDANALYSIS MARKET OVERVIEW Intelligent Advertising and Railroad MediaBusiness –Intelligent Advertising BusinessThe year 2024 has been challenging forthe digital advertising market in China.Despite the increasing penetration of theinternet and smartphones, the market facessignificant headwinds. Recent trends indicate that precisemarketing is reshaping content seeding inChina’s digital advertising market. However,the economic slowdown and regulatoryuncertainties have dampened growthprospects. Brands continue to leverageadvanced technologies such as AI and bigdata to analyse consumer behaviour andpreferences, allowing for more targetedadvertising. Nevertheless, the effectivenessof these strategies is being questioned asconsumer spending weakens. Economicchallenges, regulatory pressures, andshifting consumer behaviors are likely toconstrain growth and profitability in thesector. –Railroad Media BusinessThe domestic tourism market in Chinahas shown full recovery, with travelvolumes reaching approximately 85% ofpre-pandemic levels in the third quarterof 2024, totaling around 1.1 billiondomestic tourist trips. Key trends includea preference for short-distance travel,self-driving tours, and budget-consciousoptions. 85%11 Agricultural, Forestry and Consumer ProductsBusiness 40%18% Chinese agricultural producers face intensifyingchallenges in 2024, with efforts to achieve foodself-sufficiency hampered by environmentald e g r a d a t i o n ,r e s o u r c e c o n s t r a i n t s ,a n dgeopolitical pressures. Despite governmentinitiatives like the new Food Security Law andambitious production targets, the sector struggleswith arable land loss, soil quality issues, andlabor shortages. China’s strategic shift to reducereliance on U.S. imports, evidenced by soybeanimports from the U.S. dropping to 18% in 2024from 40% in 2016, adds complexity to thetrade landscape. While the government pushesfor technological advancements in agriculture,implementation hurdles persist, particularlyfor small-scale farmers. The outlook remainspessimistic, with production growth limited byenvironmental factors, economic pressures onsmaller producers, and the looming threat ofrenewed trade tensions, particularly with the U.S.,creating additional market risks for the sector. Supply-chain Business 15.2%45% The global supply chain industry faces significantchallenges in 2024, with geopolitical instability,labor shortages, and environmental