小杭坑露营地项目设计方案

Xiaohangkeng is the first nonprofit campsite project created by Xiaohongshu to promote ruralrevitalization. Xiaohangkeng locates in Anji, Zhejiang, which has one of the four bamboo seasin China. The core of the brand is 'nature' and 'texture'. The body of the logo is derived from themountain, water, and bamboo, which are representative elements of the campsite. In order tocombine dynamic with static and to convey the image of living in nature, we integrate the threein an abstract way so that the logo looks like a mountain, water, and bamboo at the same time.Meanwhile, the natural form of the undulating hills in Anji is extracted and applied to the VIsystem of the brand, visualizing the image of nature and reflecting the yearning for it.