小杭坑露营地项目设计方案

Xiaohangkeng is the first nonprofit campsite project launched by Xiaohongshu to promote rural revitalization, located in Anji, Zhejiang, one of China's four bamboo sea regions. The brand's core values are 'nature' and 'texture'. The logo design incorporates mountain, water, and bamboo, representative elements of the campsite, combining dynamic and static elements in an abstract manner to convey a living-in-nature image. The undulating hills of Anji are also extracted and applied to the brand's VI system, visualizing the concept of nature and reflecting the yearning for it.