2022年中国母婴连锁零售行业独立市场研究报告

报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系弗若斯特沙利文公司独有的高度机密性文件（在报告中另行标明出处者除外）。未经弗若斯特沙利文公司事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，弗若斯特沙利文公司保留采取法律措施，追究相关人员责任的权利。弗若斯特沙利文开展的所有商业活动均使用“弗若斯特沙利文”或“Frost & Sullivan”的商号、商标，弗若斯特沙利文无任何前述名称之外的其他分支机构，也未授权或聘用其他任何第三方代表弗若斯特沙利文开展商业活动。 2023年12月 目录 1.中国母婴消费市场分析...........................................................................................51.1中国母婴消费市场的定义和产品分类............................................................51.2中国母婴消费市场产业链分析......................................................................101.3中国母婴消费市场规模..................................................................................111.4中国母婴消费各渠道特点与连锁门店优势分析..........................................121.5中国母婴商品消费分析..................................................................................131.6中国母婴消费监管政策分析..........................................................................142.中国连锁母婴门店市场分析.................................................................................152.1中国母婴消费连锁门店行业的定义和分类..................................................162.2中国母婴连锁门店运营模式分析..................................................................162.3中国母婴消费连锁门店市场销售规模..........................................................162.4中国母婴消费连锁门店市场门店数量规模..................................................182.5中国母婴消费连锁门店市场的市场驱动因素分析......................................192.6中国母婴消费连锁门店市场的发展趋势分析..............................................232.7中国母婴消费连锁门店市场数智化程度分析..............................................242.7.1数智化中台定义及分类........................................................................242.7.2中国母婴消费市场数智化发展历程....................................................252.7.3中国母婴消费市场数智化现状............................................................263.竞争分析....................................................................................................................283.1中国母婴消费连锁门店市场竞争格局概览..................................................283.2中国母婴消费连锁门店市场企业排名及市场份额分析..............................303.3中国西南地区母婴消费连锁门店市场企业排名及市场份额分析..............313.4中国母婴消费加盟连锁门店市场企业排名及市场份额分析......................323.5中国西南地区母婴消费加盟连锁门店市场企业排名及市场份额分析......33附录.........................................................................................................................35 图表1母婴商品类目···········································································5图表2母婴服务类目···········································································9图表3母婴消费产业链分析································································11图表4中国母婴消费市场规模（以终端销售额计），中国，2018-2027E·········11图表5中国母婴商品消费市场线上化率（以终端销售额计），中国，2018&2022&2027E·········································································12图表6母婴消费各渠道特点································································13图表7母婴商品消费品类拆分（以终端销售额计），中国，2022·················14图表8政策与行业监管分析·································································14图表9中国母婴消费连锁门店市场销售规模（以终端销售额计），中国，2018-2027E························································································17图表10中国母婴消费连锁门店市场销售规模拆分（以终端销售额计），中国，2018-2027E·················································································17图表11中国母婴消费连锁门店市场销售规模拆分（以终端销售额计），中国，2018-2027E·················································································17图表12中国母婴消费连锁门店市场销售规模（以门店数量计），中国，2018-2027E························································································19图表13中国母婴消费门店市场销售规模，及连锁门店市场销售规模（以门店数量计），中国，2018-2027E····························································19图表14城镇居民人均可支配收入，中国，2022········································20图表15总出生人口数及常住人口出生率，中国，2022·······························21图表16中国母婴消费连锁门店数智化发展格局········································26图表17中国母婴消费连锁门店规模格局·················································28图表18中国母婴消费连锁门店市场竞争格局概览·····································29图表19母婴消费连锁门店市场排名及市场份额（按店铺数量计），中国，2022·······························································································30图表20母婴消费连锁门店市场排名及市场份额（按店铺终端销售额计），中国，2022····················································································31图表21母婴消费连锁门店市场排名及市场份额（按店铺数量计），中国西南地区*，2022··················································································31图表22中国西南地区母婴消费连锁门店竞争格局，按终端销售额计，2022年·32图表23母婴消费加盟连锁门店市场排名及市场份额（按加盟店铺数量计），中国，2022····················································································33图表24母婴消费加盟连锁门店市场排名及市场份额（按加盟店铺终端销售额计），中国，2022········································································33图表25母婴消费加盟连锁门店市场排名及市场份额（按加盟店铺数量计），中国西南地区*，2022······································································34图表26中国西南地区母婴消费加盟连锁门店竞争格局，按终端销售额计，2022年·····························································································34 方法论 沙利文于1961年在纽约成立，是一家独立的国际咨询公司，在全球设立45个办公室，拥有超过3,000名咨询顾问。通过丰富的行业经验和科学的研究方法，我们已经为全球1,000强公司、新兴崛起的公司和投资机构提供可靠的咨询服务。作为沙利文全球的重要一员，沙利文中国团队在战略管理咨询、融资行业顾问、市场行业研究等方面均奠定了良好的基础。 在市场行业研究方面，沙利文布局中国市场，深入研究10大行业，54个垂直行业的市场变化，已经