
( 於開曼群島註冊成立以不同投票權控制的有限責任公司 ) 股份代號 :9991 2023年 度 報 告 2 49111325304584899294959699158 2023(BEC)(BBM)(BZI) 2023 20232GapITGap51%ABGHunterHunter 1502024Hunter 2023 Gap70Gap(ROP) AIGC3,000 Gartner2024 2024 2,000 VAT 7.09991.00202212 316.89721.00H.102023122920221230 ʮ̡༟ࣘ Vistra (Cayman) LimitedP.O. Box 31119 Grand Pavilion, Hibiscus Way802 West Bay RoadGrand Cayman, KY1-1205Cayman Islands 5101-9200436 Yiu Pong ChanSteve Hsien-Chieng Hsia 3485 Yiu Pong ChanSteve Hsien-Chieng Hsia20235 11 Vistra (Cayman) Limited Yiu Pong ChanSteve Hsien-Chieng Hsia20235 11 P.O. Box 31119 Grand Pavilion, Hibiscus Way802 West Bay RoadGrand Cayman, KY1-1205Cayman Islands Steve Hsien-Chieng HsiaYiu Pong Chan20235 11 183171712-1716 Arthur Yu •8835 839 504714 9991BZUN www.baozun.com ϞᗫʔΝҳୃᛆٙ༟ࣘ ABABABZUNBABA13,300,738A20231231A7.9%7.3%201420152022 20231231 Jesvinco Holdings Limited10A9,410,369B4,429,366A20221,348,992A2023123132.30%* Casvendino Holdings Limited2,764,707A20141,732,674A2015297,000A3,890,369B46,752A2023123113.19% BBBA *A20231231 ၍ଣᄴীሞʿʱؓ 2023(BEC)(BBM)(BZI) IT BECBBMBZI116 2023BECBZI(BBM) 202320231231450Nielsen86% 20231231 51% 44.7%41.8%202310 (AIGC) 20231231620231231100 2023 2023126 3670IT(ROP)ROPERP BBM2023Baozun Brand Management LimitedAuthentic Brands GroupAuthenticABG Hunter LLCBBMABG Hunter LLCHunter IP Holdco51%HunterHunter 2024 2023 2024 GapHunterAuthentic Brands GroupHunterHunter 8,812.01,241.1202212318,400.620224.9%BBM2023 BBMBEC202312312,092.21,265.0202212312,644.2 2022202.6100.6 2,409.1339.3202212312,256.02023581.4 (i)(ii)(iii)(iv)202212312,719.7394.37.8%2,507.3353.1 202212312,674.4387.75.8%2,829.0398.52023339.2 20221231428.062.018.1%505.271.2 20221231371.553.9130.4%855.9120.6405.82023 2022123195.313.829.5%123.417.4202316.7 20241.625%10.61.520221231613.689.098.3%Cainiao Smart LogisticsInvestment LimitedBaotong Inc.30%364.82022 12.01.72022123126.53.8 222.831.420221231610.488.5 202312317,290.81,026.9202212317,397.11,072.51.4%202312311.9202212312.0 202212312,292.7332.44.7%202312312,184.7307.7 20231231563.679.420221231474.768.818.7%2023 202312311,188.2167.4202212311,025.5148.715.9%2023 0.70%5.01%202312312,149.5302.8202.828.6720.5101.5202212312,144.0310.9101.714.7895.4129.8 202312311,115.7157.1202212311,016.1 2.8%3.3%202212313.1%4.1% 20231231 100.0%20221231202312311.051.08 20231231 20231231202212312,149.5302.82,144.0310.9202.828.6101.714.7720.5101.5895.4129.8 20231231202212312,184.7307.72,292.7332.486.712.293.313.5 20221182023212023131 202312317,827202212317,5882023 IT 20142023 2024120241242,000(i)A(ii) A2023615 2024432024412966,137400,000 20231231 ԫʿ৷ॴ၍ଣᄴᄵዝ 562007200020003200711993200019927 452007201712201712202212201220019200742000420019IT 4020217201492008920149IBMIBMCRM200620082016MBA 65201410200810Alibaba.com Japan20142000420051Softbank Corp.20142022Tsubasa Corporation200720122001120051Ariba JapanK.K.2005220063DeeCorp Limited Yiu Pong Chan5120155Chan20214TumericCapital Asia IVChan2012920143L Catterton AsiaL CapitalAsia2014420186L Catterton AsiaLVMH Moët Hennessy Louis Vuitton S.AChan20144201862015320183YG Entertainment Inc.Chan200682007920071020116Crescent Point Group2002620066ChanLone Star Asia-Pacific LTD.Chan1999220026McKinsey & Co. Inc. Hong KongChan1999419965 Steve Hsien-Chieng Hsia6020165Hsia20204STEAMPlaynovate, Inc.Hsia201811Wearnes-Starchase Limited20112013HsiaWPP, LLCWunderman Worldwide, LLCHsia199622013AGENDA CorporationAGENDA CorporationDeliriumCyberTouch CorporationCyberTouchHsiaNextWare199119962Hsia19875 5320165202211NWTN Inc.20228201992019620196201810Niu Technologies Inc.20181220229瀘州銀行20199Panjing Harbourview Investment Fund L.L.P.20112201512199342011119927199911 Arthur Yu43202012202212BEC202091YuJaguar Land Rover Plc20182020Chery Jaguar Land RoverYu20092018BTGroup PlcBT ChinaBT GroupYu2007200920042007Rolls-RoycePlcYu2003Warwick20042016Yu 3720191120171201982014420171201112014420099201112009320099 Jason Nan Xie50201912ITXie20188201962014620183XieVipshop Holdings LimitedVipshop (US) Inc.Xie2012120146eBayXie19975(University of North Carolina at Chapel Hill)20005(University of Wisconsin-Madison) Arthur Yu432022111YuArthur Yu 50202211120 C.2.1 D.2.4(e) 20231231 Yiu Pong ChanSteve Hsien-Chieng Hsia 3.10(1)3.10(2) 3.13 Yiu Pong ChanSteveHsien-Chieng HsiaC.1.4 AB 20231231 20231231 • 143 (i)(ii)(iii) Steve Hsien-Chieng Hsia2023511 Yiu Pong ChanSteve Hsien-Chieng Hsia3.10(2)3.21 (i)(ii) 20221231202212312023331202363020239302023630 Yiu Pong ChanSteve Hsien-Chieng HsiaYiuPong Chan (i)(ii)(iii)(iv)17 2022 20222022(i)(ii)(iii)2022 Steve Hsien-Chieng HsiaYiu Pong ChanSteve Hsien-Chieng Hsia (i)(ii)(iii)(iv) 2023615 (i)(ii)(iii) 20231231 2023123113 ••••• 20231231Arthur YuYuYu3.292023123115Yu •20231231 8488 IT D.2.1D.2.7 20231231 (i)(ii) 19.419.52121 18317M(852) 2862 8555(852) 2865 0990/(852) 2529 6087https://www.computershare.com 3485(852) 3585 2500ir@baozun.com www.baozun.co